List of the Top 20 Account Based Marketing Software for Eloqua in 2025

6sense Revenue AI™ removes uncertainty and provides essential data and insights that empower your revenue team to develop and transform high-quality pipelines into actual revenue. By doing away with the lengthy and costly guesswork that has hindered B2B revenue teams for years, 6sense Revenue AI™ fosters reliable revenue growth. It ensures that every digital investment is optimized while unveiling concealed buyer behaviors. By scrutinizing vast amounts of data, it identifies in-market accounts, enabling you to take appropriate actions at every step across multiple channels. Although numerous companies are interested in what you provide, traditional martech systems often fail to accurately gauge buyer interest. This crucial, elusive information resides in the Dark Funnel™, which 6sense effectively analyzes and brings to light. Furthermore, streamline your prospect follow-up using AI-driven conversational email solutions. With 6sense® Conversational Email, sales and marketing professionals can craft customized emails powered by AI, facilitating the conversion of prospects into valuable sales meetings. This innovative approach not only enhances engagement but also increases the likelihood of closing deals.

Customers today have elevated expectations, and the businesses that thrive are those that offer personalized, swift, and seamless purchasing experiences in an era defined by instant gratification. Drift is here to assist you in achieving that goal. By integrating chat, video, and automation, Drift effectively eliminates obstacles in the purchasing process. This platform empowers you to engage in conversations with prospective clients at your convenience. Currently, more than 50,000 companies utilize Drift to boost their revenue, shorten sales cycles, and simplify the buying process, leading to greater customer satisfaction and loyalty.

Opensense revolutionizes the way emails are utilized, enabling sales, marketing, and IT departments to leverage employee communications for brand enhancement and pipeline protection. This comprehensive solution operates seamlessly within a single platform, ensuring compatibility with all leading email services, such as Microsoft 365 and Google Workspace. Furthermore, it integrates effortlessly with prominent CRM and marketing automation systems like HubSpot, Adobe Marketo, Pardot, Eloqua, Microsoft Dynamics, and Salesforce. Companies including Salesforce, Adobe, and Outreach.io utilize Opensense's email signatures to effectively promote various content, events, and targeted Account-Based Marketing (ABM) initiatives, thereby maximizing their outreach and engagement strategies. By facilitating these integrations, Opensense empowers businesses to streamline their marketing efforts and achieve greater results.

LeadsBridge is an innovative iPaaS platform designed to help businesses enhance their omnichannel strategies by effectively orchestrating their data. As a comprehensive solution for integration needs, LeadsBridge works to connect various advertising platforms and sales funnels, offering customized integrations tailored to meet specific business requirements. Organizations aiming to optimize their advertising efforts through the unification of their marketing technology stack with platforms like Facebook & Instagram Ads, Google Ads, and LinkedIn Ads will greatly benefit from what LeadsBridge has to offer. Currently, the platform boasts over 370 integrations, enabling users to link their preferred software with their advertising channels and effortlessly sync data for efficient marketing workflows. Key features of LeadsBridge encompass: - Lead Synchronization - Targeted Audience Management - Online to Offline Tracking Capabilities - Cross-Platform Integration - eCommerce Data Synchronization - Customized Integration Solutions With its robust capabilities, LeadsBridge stands out as an essential tool for businesses looking to elevate their marketing performance through seamless data connectivity.

DailyStory is a comprehensive digital marketing automation solution that consolidates all essential tools required for crafting, overseeing, automating, and evaluating effective digital marketing campaigns, making it user-friendly and straightforward. Features include: * Audience segmentation * Personalization of audience interactions * Email marketing capabilities * SMS and text message marketing * Push notification marketing * Customizable landing pages * Visitor tracking and notifications * Engaging popups * Seamless integration of forms and websites * In-depth reporting and analytics ... and much more! Additionally, DailyStory offers integration with a variety of popular platforms such as Salesforce, Telligent Community, and MINDBODY, while also providing Zapier support for connecting with nearly any software platform, enhancing its versatility. This makes DailyStory a go-to choice for marketers looking to streamline their digital marketing efforts efficiently.

Kwanzoo offers innovative AI-driven Go-to-Market (GTM) automation solutions designed to engage ten times more high-intent buyers, ultimately enhancing your sales pipeline. Our distinctive AI GTM technology, paired with the GTM On-Demand service, compiles all pertinent buying signals—at both the individual and account levels—and provides a continuous, automated, and personalized messaging sequence for each prospect via emails, LinkedIn, and phone calls. Consequently, our clients experience increased SDR efficiency, reduced sales expenses, and elevated revenue growth. Moreover, Kwanzoo's AI GTM technology identifies and clarifies site traffic within the USA, generating warm leads complete with essential contact details such as work and personal emails, LinkedIn profiles, and mobile numbers. It also pinpoints individual buyers in the USA who are currently researching products and solutions akin to yours, ensuring that you connect with prospects when they are most interested. Additionally, its Account Intelligence features monitor all buyers from worldwide companies—covering all geographic locations—interacting on any website, enabling sales teams to effectively engage with high-intent prospects through targeted outreach efforts across various channels. This comprehensive approach ensures that businesses can maximize their chances of conversion and drive sustainable growth.

Aptivio's Buyer Intent AI platform represents the next generation of sales innovation. By harnessing the power of artificial intelligence, we transform traditional, ineffective sales pipeline development techniques into more effective strategies through opportunity identification, tailored customer interactions, cohesive sales and marketing efforts, and immediate actionable insights that are available at each phase of the buyer's journey, ultimately leading to improved revenue results. This revolutionary approach not only streamlines processes but also empowers sales teams to engage with potential buyers more effectively.

Dreamdata serves as a powerful B2B revenue attribution solution that equips go-to-market teams with the insights needed to understand their effects on growth and performance. By streamlining the process of data collection and modeling, it offers a comprehensive view of the customer journey that promotes informed decision-making based on data. Key Features: - Automated Data Collection & Unified Model: Gathers first-party data from various sources, including your website and marketing/sales tools, to create a holistic view of customer interactions. - Multi-Touch Attribution: Provides precise revenue attribution to individual touchpoints, delivering clear insights into the ROI of various campaigns and channels. - Buying Signals & Lead Prioritization: Detects accounts showing high intent and prioritizes leads to enhance sales effectiveness and efficiency. - Campaign Performance Analysis: Assesses the success of campaigns, facilitating optimization decisions backed by data. - Custom Audiences & Data Activation: Develops targeted audience segments based on insights from the customer journey, allowing for tailored campaigns across different platforms. - Industry Benchmarking: Evaluates your performance in relation to industry norms, helping to identify improvement opportunities and gain a competitive edge. - Intuitive Interface: A user-friendly design allows for seamless navigation and the extraction of actionable insights, making it accessible for all team members. Moreover, the platform's capabilities streamline collaboration among teams, fostering a more integrated approach to revenue growth.

Turtl stands out as the pioneering Revenue Content™ Platform designed to bridge the divide between content creation and revenue generation. When relying on PDFs for any stage of your marketing efforts, the gap between your content and revenue can become significantly pronounced. This reliance often results in low engagement levels, a lack of meaningful data, and insights that are difficult to uncover; without opting for a PDF alternative, you may struggle to find a definitive strategy for bridging this revenue gap. With a single document format that boasts endless possibilities, Turtl supports everything from engaging hero content and compelling customer case studies to persuasive sales decks and comprehensive product guides. It empowers you to transform potential leads into valuable opportunities and loyal customers into enthusiastic advocates. By leveraging Turtl, you can enhance your ability to attract, engage, and convert your target audience throughout every phase of their buyer journey, ensuring that your content not only resonates but also drives significant revenue growth.

Enhanced data quality is essential for establishing strong connections with your clientele. RingLead stands out as the leading platform for achieving optimal data quality in the industry. It offers solutions to clean, safeguard, and enhance your data effectively. Utilizing innovative patented duplicate merging technology, RingLead Cleanse identifies and removes duplicates from your CRM or MAP systems. Additionally, it ensures that your databases remain free from inaccurate data right from the source through advanced perimeter protection. RingLead Route provides the ability to oversee the entire lead-to-rep process seamlessly. With its customizable workflows and robust rules engine, it efficiently manages the routing of all Salesforce objects. Even though swift and precise lead assignment is crucial, many businesses continue to depend on outdated methods for routing. This can lead to incorrect lead assignments, allowing qualified opportunities to be overlooked, ultimately hindering conversion rates. By leveraging these advanced tools, organizations can transform their data handling processes and significantly boost their overall efficiency.

Boost your revenue generation and quickly identify sales prospects with a platform that is tailored to simplify tedious tasks while offering complete visibility throughout your demand marketing operations. By having instant access to critical insights, you can make timely adjustments to your campaigns and reallocate your budgets more effectively, which improves performance while reducing overall Demand Marketing expenditures. Automating the processes of standardizing, normalizing, cleansing, and qualifying leads enables you to send more accurate leads directly into your Marketing Automation or CRM systems in a fraction of the usual time. Furthermore, this platform enhances your ability to manage outbound marketing efforts and vendor relationships across the entire Demand Marketing workflow, significantly broadening your sales pipeline. The Enhancio Demand Automation Platform comprehensively tackles every aspect of your demand marketing workflow—from lead management to vendor coordination—allowing you to reclaim precious time for more strategic initiatives. Consequently, this not only streamlines your operations but also opens the door for increased innovation and sustainable growth within your business. Ultimately, embracing such a platform could redefine how your organization approaches its marketing strategies.

For more than two decades, we have dedicated ourselves to addressing the needs and obstacles faced by enterprise sales and marketing teams. MRP Prelytix® is specifically designed to alleviate the intricacies of your operational landscape, facilitating account-based strategies that seamlessly align with your current marketing efforts across all global initiatives. Recognizing that each enterprise possesses unique demands and limitations, MRP empowers you with the control you need. Whether your account-based marketing (ABM) team is highly experienced and well-resourced or has limited capabilities, and regardless of whether your technology infrastructure is robust or minimal, we are prepared to assist you. You can choose to implement our predictive insights as either a standalone tool or as part of an integrated solution, and you have the option to engage our experienced, multilingual ABM professionals or utilize our comprehensive omnichannel deployment services at your convenience. This flexibility ensures that you can achieve your marketing goals effectively, no matter your starting point.

CaliberMind empowers B2B marketers to improve pipeline efficiency and stimulate revenue growth by offering vital insights. By effortlessly linking your complete technology ecosystem to your CRM, obtaining marketing return on investment becomes a hassle-free process. When early funnel activities are connected to sales results, advocating for the essential tools needed to improve team productivity becomes an easy endeavor. This transparency also highlights the undeniable importance of marketing within an organization. Predicting marketing revenue should be straightforward, yet the average marketer juggles around twenty-four tools in their tech stack, causing the integration of data to often muddle rather than clarify insights. Learn how our clients utilize real-time insights to ensure they deliver the right message to the right audience at precisely the right moment. Marketers typically waste valuable time sorting through vast amounts of data to evaluate previous performance. With trend data displayed in an accessible format, recognizing and addressing pipeline gaps ahead of time turns into a much more manageable task. Ultimately, concentrating on actionable insights not only simplifies processes but also significantly boosts the effectiveness of overall marketing strategies, leading to a more impactful approach. This shift in focus allows marketers to engage more meaningfully with their audiences and achieve better results.

Priority Engine™ amplifies sales and marketing strategies by providing instant access to authentic buyers within key accounts. Explore how Priority Engine can strengthen your efforts and enhance your overall initiatives. Speed up your deal closures with Priority Engine Email Alerts, delivering critical updates on the most engaged accounts in your vicinity straight to your inbox. In addition, harness the power of Inbound Converter to turn your website visitors into actionable leads. This component of Priority Engine automatically identifies in-market accounts that are browsing your site, gathers contacts from the active buying team, and enriches them with valuable insights regarding their purchase intentions, thereby streamlining your closing process. By employing these innovative tools, businesses can substantially increase their conversion rates and elevate their sales outcomes, ultimately leading to a more robust market presence. Embracing such technology not only improves efficiency but also fosters a more strategic approach to customer engagement.

An ABM platform stands out for its exceptional advertising capabilities, complemented by advanced features for segmentation, campaign management, and opportunity analytics. Customers leverage our services to deliver tailored content directly to their intended audiences, fostering engagement and collecting valuable first-party intent data. This data enables a more personalized outreach strategy, enhancing the probability of successful business deals. By categorizing target accounts into various groups, you can significantly boost content relevance. Our robust segmentation tools empower you to broaden your outreach based on both technographic and firmographic insights, allowing you to focus on high-intent accounts with targeted lead generation content that resonates with their specific needs. This strategic approach not only improves engagement rates but also optimizes overall marketing effectiveness.

Deepening your comprehension of purchasing groups within specific accounts is essential for attaining superior marketing results. In an innovative partnership, Spiceworks Ziff Davis and Aberdeen are providing B2B technology sellers with unparalleled insight into the complete buying team, including everyone from senior executives to technical implementers. By merging SWZD’s unique first-party data with Aberdeen’s insightful third-party intent indicators, this alliance aims to offer a robust, thorough, and diverse range of intent signals across various B2B sectors such as IT, marketing, HR, and finance. Leverage our exceptional actionable intent data to pinpoint, prioritize, and engage with accounts that exhibit a strong propensity to make a purchase. With the Intelligent ABM strategy, you can concentrate on reaching the most relevant prospects who are actively in search of your offerings. This method, bolstered by actionable intent signals, enables you to customize your messaging to resonate with the entire buying group, ultimately strengthening connections and driving positive results. By synchronizing your marketing initiatives with these insights, you can significantly refine your engagement strategies, boost conversion rates, and maximize your overall marketing effectiveness. Additionally, this comprehensive understanding of your target accounts will empower you to craft more informed and impactful marketing campaigns.

Marketers frequently invest significant resources in capturing the attention of potential customers, yet many struggle to keep that interest alive. This gap in engagement can prevent even the best-planned strategies from reaching their goals. Focusing on genuine interactions and delivering content that truly connects with your audience can facilitate a smoother transition from leads to paying customers and help cultivate their loyalty. Simplifying your workflow is essential; automate the process of collecting, organizing, and unifying your entire content library. A robust tagging system will greatly improve the accessibility of content across your organization. Expedite your campaigns and release content quickly without relying on web developers or IT teams. In just a few minutes, you can assemble relevant content for any demand generation or account-based marketing strategy into a specialized landing page. Incorporate AI-driven suggestions and tailored experiences to motivate visitors to delve deeper into your available resources, ultimately boosting their engagement. This well-rounded strategy not only elevates your conversion rates but also nurtures enduring connections with your audience, ensuring they remain invested in your brand over time. Furthermore, consistently analyzing user behavior can provide valuable insights to further refine your approach and enhance overall effectiveness.

Today's digital consumers have a strong desire for remarkable interactions. To capture their attention, it’s essential to provide experiences that are truly memorable and distinct. Within just thirty minutes, you can create captivating digital experiences for buyers. Our user-friendly no-code design tool streamlines the execution of various marketing strategies across the entire buyer journey. By leveraging your existing data, content, and messaging, you can customize and guide buyers along their unique paths, all while scaling your efforts effectively. Launch targeted marketing campaigns that allow your sales team to focus on the most pertinent accounts, supporting them in reaching their booking goals. Assess target accounts through a collective lens of engagement that includes all activated channels and interaction points. This enables you to gain a deeper understanding of both known and unknown buyers, recognizing their needs, challenges, and the current phase of their journey, which significantly boosts your marketing strategies' overall effectiveness. By adopting this all-encompassing methodology, not only do you enhance your comprehension of buyers, but you also cultivate more profound relationships with them, paving the way for long-term loyalty and success.

Triblio's Account Based Marketing (ABM) solution effectively merges inbound and outbound marketing tactics with sales strategies to drive revenue growth. This platform enables our valued clients to implement targeted advertising, customize web interactions, and activate sales triggers aimed at generating interest from their crucial target accounts. Acknowledging the importance of synchronizing multichannel campaigns, Triblio integrates seamlessly with a wide range of marketing, sales, and analytics tools. Our unique intent data, which includes 175 million global profiles and 5 billion monthly interactions, allows for the precise identification of accounts that are actively searching for your products and services. With an easy-to-use drag-and-drop interface, users can design and oversee complex multi-channel, multi-stage ABM campaigns that lead prospects from their initial interest to a successful sale. Furthermore, users can easily create elaborate, multi-step, multi-channel ABM campaigns that provide automatic support for buyers throughout their entire purchasing process, fostering a coherent and engaging customer experience. This all-encompassing strategy not only elevates client interaction but also dramatically increases the chances of conversion at each stage of the sales journey, ultimately contributing to long-term business success. As a result, businesses can expect a more streamlined approach to reaching and converting their target audience.

D&B Lattice, formerly recognized as Lattice Engines, highlights that effective Account-Based Marketing (ABM) strategies require the capability to collect and systematically arrange extensive data, categorizing it by account, buying center, and contact hierarchies. This organization empowers teams to create targeted campaigns that significantly appeal to both prospects and current customers. Marketers are increasingly utilizing AI technology to predict potential buyers, their likely purchases, and the optimal timing for these transactions. This method goes beyond simple account scoring; it also identifies the formation of buying committees, assesses the purchasing process stage, and presents the most appropriate offers. Campaigns tailored to individual preferences boast engagement rates that are twice as high and closing rates that are three times greater than conventional campaigns. By harnessing AI-driven insights, marketers can craft specific messaging for each persona within key accounts, enabling activation across various channels. Ensuring the success of any ABM program necessitates the secure and responsible management of customer information, which mandates a comprehensive evaluation of the policies governing all technological solutions to guarantee compliance with GDPR and other pertinent regulations. Furthermore, upholding stringent data security measures not only builds trust with clients but also amplifies the overall effectiveness of marketing initiatives, leading to more fruitful outcomes. Ultimately, a commitment to data integrity and security is fundamental for cultivating long-lasting relationships with customers.