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Addrelevance
Addrelevance
Transform your advertising strategy with personalized, data-driven insights.
Addrelevance significantly boosts retargeting initiatives, achieving improvements exceeding 50% in click-through rates for display ads, effectiveness in branded content, conversion metrics, and the overall success of email or subscription campaigns. This AI-powered data solution excels at forecasting the buying profiles of individual site visitors, which facilitates a customized advertising strategy. By identifying the unique value propositions and calls to action that resonate with each visitor, it provides the most personalized advertisements or content available. Our implementation process is both efficient and user-friendly, allowing us to collect comprehensive behavioral data from each unique visitor to a website. Utilizing our sophisticated algorithm, we evaluate and anticipate the decision-making patterns of every visitor, ensuring that our clients showcase the most relevant ads or content based on these insights. As a sales director in a publishing company, your aim is to maximize digital advertising revenue, while as a skilled marketer, you strive to enhance the efficacy of your retargeting, email, ad, and personalization tactics. Furthermore, as a campaign manager, you are dedicated to sustaining lead generation levels amid budget constraints, which allows for more strategic spending and resource management. Ultimately, the integration of such advanced solutions can revolutionize the way brands connect with their audiences.
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diDNA
diDNA
Revolutionizing ad management for publishers and ad tech partners.
diDNA represents a groundbreaking advertising management solution designed specifically for all players involved on the supply side of the advertising ecosystem, including both publishers and ad tech partners. By employing a well-rounded strategy that integrates vital ad technology and connects to over 70 demand partners, it significantly boosts ad revenue. The platform showcases remarkable performance metrics, achieving 95% fill rates, 98% viewability, and ad revenue growth between 100% and 150%, along with an average RPM of $5 and enhanced site loading speeds. In addition, it provides fully transparent, real-time reporting tailored for actionable insights. With its exceptional capability to optimize all forms of digital ad inventory, diDNA utilizes proprietary technology, brand safety measures, and access to high-quality demand sources. Moreover, diDNA's enterprise-level ad management system is meticulously designed to enhance revenue for publishers by harnessing advanced machine learning and artificial intelligence to refine its rules engine, which streamlines the ad management experience and empowers publishers to unlock their maximum revenue potential. This blend of innovative technology and dedicated support enables publishers to concentrate on creating content while reaping the benefits of improved ad performance, ultimately leading to a more effective and efficient advertising strategy. As a result, diDNA not only enhances profitability but also fosters a sustainable advertising environment for all stakeholders involved.
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Aroscop
Aroscop Tech
Unlock powerful insights to elevate your marketing strategies.
Marketing strategies that rely on data are often founded on a Customer Data Platform, which aids marketers in refining their understanding of consumer purchasing behaviors. By harnessing and utilizing first-party data, you can enhance clarity and insight throughout your marketing and advertising processes. Developing distinct user personas can be achieved by analyzing demographics, online behavior, and purchase history, which can then be further enriched with supplementary data layers. To drive revenue or design focused marketing campaigns, it's essential to manage digital assets across your own platforms and those of your collaborators. Integrating data from various sources, whether online or offline and from first-party, second-party, or third-party origins, allows for a comprehensive perspective that can inform effective digital strategies. This consolidated data view empowers marketers to employ either pre-existing or tailored Machine Learning models to craft specialized segments, audience groups, predictive analytics, and heuristic approaches. Ultimately, embracing data-driven methodologies can significantly enhance marketing effectiveness and foster deeper customer relationships.
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Nexxen
Nexxen
Empowering your media strategy with seamless technology and support.
We combine technology, data, creativity, and service to improve both performance and efficiency within the interconnected realms of CTV, linear, and digital media.
Our platform reduces the financial and operational challenges brought on by unnecessary intermediaries, tackles fragmentation issues, and offers outstanding consultative support, which is always available to guide you through the ever-changing landscape of privacy and technology.
The Nexxen technology stack provides solutions designed for each stage of the supply chain journey—from planning and activation to optimization and measurement—allowing clients to use each component independently based on their specific needs.
This adaptability guarantees that clients can effectively modify their strategies, thereby maximizing their potential in a rapidly shifting market landscape, and supports them in achieving their goals more efficiently.
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Microsoft Monetize is a strategic platform created to optimize inventory management and address a variety of buyer needs, enabling you to fully leverage the potential of your inventory. It provides a cohesive method for handling inventory and demand across multiple types of transactions, channels, and formats. With its robust analytics and data capabilities, the platform aids in effectively maximizing the value of your inventory. Its distinct emphasis on both buyers and sellers encourages varied demand and scalability. Additionally, it strengthens your business with a comprehensive supply-side solution that supports cross-channel monetization while offering critical insights. By gaining control over your entire advertising sales process, from strategic planning to execution, you benefit from a clear and transparent ad-serving solution that improves operational efficiency. This all-encompassing strategy ensures that you remain competitive in a fast-paced market landscape, allowing you to adapt and thrive amidst ongoing changes. Ultimately, Microsoft Monetize positions your business to seize new opportunities and harness growth in an increasingly digital world.
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Epom
Epom
Maximize ad impact with seamless integration and optimization.
Discover a powerful ad management and serving platform that allows you to execute, oversee, and optimize your advertising campaigns with complete consistency. Customize every aspect of our ad serving solution to reflect your brand's unique identity flawlessly. Leverage award-winning software developed by industry professionals, ensuring your brand receives the visibility it deserves. The Epom Bidder provides a holistic approach for gaining additional traffic at competitive rates, enabling effortless integration of any SSPs into your account with just a few clicks, or you can buy inventory directly from the Epom Market. Streamline the programmatic buying journey with the capabilities of the Epom Ad Server RTB platform. Elevate your advertising performance by integrating seamlessly with your partner DSPs, or utilize over 60 pre-built DSPs offered by the Epom Ad Server's Real-Time Bidding platform. Access premium ad inventory and effectively target your audience using sophisticated targeting strategies across multiple devices. Deliver your advertising creatives accurately to the appropriate users on mobile, desktop, video, in-app, and more, while completely eliminating wasted ad spend and discrepancies. With such a vast array of features at your disposal, you can confidently ensure that your advertising strategy is both efficient and impactful, driving better results for your campaigns. Through ongoing analysis and adjustments, you can refine your approach to achieve even greater success in reaching your advertising goals.
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Imonomy
Imonomy
Transforming images into meaningful connections for digital success.
Imonomy was founded on the belief that images can create profound connections among online users in ways that are both engaging and impactful. By merging semantic programming with contextual analysis and leveraging extensive Big Data analytics, we have crafted an advanced In-Image platform that enhances the ecosystem for publishers, advertisers, and users. Our goal is to tap into every image on the internet to extract significant value from them. We firmly believe that thriving in the digital space depends on meeting the needs of the three core market players: publishers, advertisers, and users. The success of our image solutions for these groups ultimately magnifies the achievements of each participant. Overlooking even one stakeholder could threaten the stability of the others involved. Continuously meeting the unique requirements of each group in such a rapidly changing landscape is a formidable challenge, yet it's a challenge we wholeheartedly welcome. By navigating these complexities, we strive to create a triumvirate of successes that uplifts the entire industry ecosystem. This comprehensive strategy guarantees that the innovations we make in image technology resonate positively with every participant in the digital realm, fostering collaboration and shared growth.
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REXRTB
REXRTB
Maximize advertising impact with our comprehensive ad serving solution.
REXRTB stands out as an advanced Ad Serving System specifically designed for both media buyers and sellers seeking optimal results. Its comprehensive toolkit caters to the needs of supply and demand partners alike, enhancing the management and oversight of advertising media and assets. The platform supports a diverse range of formats, channels, and models, making it adaptable to various advertising strategies. Recently, REXRTB has rolled out an innovative ad serving technology that integrates all the crucial features commonly found in third-party solutions. Through its Supply-Side Platform (SSP), supply partners can effectively showcase their traffic while easily connecting to numerous demand-side platforms. All OpenRTB formats are available, including Display, Mobile, Video, Native, and Popunder/Popup ads. The user-friendly dashboard provided by REXRTB empowers supply partners to manage their inventory with ease, thereby optimizing revenue by delivering the most relevant ads. Users also have the option to create a customized SSP that aligns with their specific business goals. Furthermore, REXRTB's White Label Demand-Side Platform (DSP) enables users to develop and manage multiple campaigns, perform real-time analyses and optimizations, and gain a thorough understanding of campaign performance metrics. This extensive feature set establishes REXRTB as a holistic solution for enhancing advertising efficiency and effectiveness in a competitive landscape. In an ever-evolving digital marketplace, REXRTB remains committed to continuous improvement and innovation, ensuring that its users stay ahead of industry trends.
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Clickky
Clickky
Launch mobile ad campaigns effortlessly and reach global audiences.
Elevate your expertise as a media buyer and implement advertising campaigns swiftly and efficiently.
Start by submitting your offer and linking it with the Bundle ID or the app page found in the app store, which is available for both direct advertisers and ad networks. You can utilize a tracking link from one of Clickky's partnered providers, your personal tracking link, or one provided by your ad network. Select the countries where you wish to promote your offer, enabling you to access mobile traffic across diverse regions. By signing up for the self-service platform specifically designed for mobile advertisers, you can kick off successful user acquisition campaigns without wasting time on adjustments and customizations. Clickky’s Self-Serve Platform for Mobile Advertisers allows you to launch mobile ads and attract high-quality users from around the world, offering both incentive and non-incentive traffic. Furthermore, it facilitates precise audience targeting and enables you to track your performance directly within the platform. With these powerful resources at your fingertips, you can simplify your advertising strategies and achieve superior results in a more efficient manner. Moreover, this approach ensures that you remain competitive in the fast-paced digital landscape.
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Genius Monkey
Genius Monkey
Transforming brand engagement through targeted, cost-effective advertising solutions.
Genius Monkey is driven by a distinct mission: to transform how brands engage with their audiences by rethinking traditional approaches. At its essence, our objective is simple: we strive to showcase your brand, product, or message to a wider audience that is most likely to respond positively, all while keeping expenses low. Our methodology incorporates a robust management system for banner, video, content, and social display ads, enhanced with advanced behavioral data across a wide range of partner networks. We take pride in partnering with leading brands and agencies across the country, acting as a trusted ally in the realm of programmatic digital advertising. The cutting-edge technology that powers Genius Monkey's programmatic marketing has significantly altered the advertising landscape! Advertisers can now strategically target their campaigns instead of leaving it to chance to connect with the right viewers. Our advanced tracking features enable us to identify when potential customers are actively looking for particular products or services, guaranteeing that your message reaches them at the most opportune time. This method not only boosts engagement but also amplifies the effectiveness of your advertising initiatives, ultimately leading to a more successful connection with your audience. By continually refining our strategies, we aim to stay ahead in the dynamically evolving market.
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Bidscube
Bidscube
Empower your advertising with a cutting-edge RTB solution.
Launch your own real-time bidding platform by leveraging the top-tier white label solution provided by Bidscube.
Bidscube is designed as a highly adaptable and sophisticated framework specifically for programmatic enterprises, enabling efficient RTB trading. This cutting-edge solution aims to effortlessly connect SSPs and DSPs worldwide while complying with IAB standards across multiple sectors.
In addition to being a cost-effective option, Bidscube features powerful billing functionalities and transparent real-time reporting capabilities. Furthermore, the platform utilizes advanced Machine Learning Technology, allowing you to develop a tailored digital advertising business within the programmatic ecosystem. With Bidscube, you can significantly enhance your operational efficiency and optimize your advertising capabilities, ensuring your business thrives in a competitive market. Embrace the future of advertising and start your journey with Bidscube today!
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Aniview
Aniview
Revolutionizing video advertising with innovative technology solutions.
Established in 2013, the company is dedicated to revolutionizing video advertising through cutting-edge technology. Aniview's solutions cater to esteemed publishers, networks, advertisers, and various stakeholders worldwide, facilitating over 10 billion impressions each month. The Aniview Video Ad Server stands out as an unprecedented innovation, enabling users to manage and deploy video advertisements across diverse formats and tags. With a user-friendly JavaScript tag, Aniview's robust server simplifies the process of showcasing video ads, supporting formats like VPAID, VAST, and IMA, among others. This versatility ensures that video ads can be displayed seamlessly on any device, regardless of format. As a premier video ad marketplace, it aims to enhance fill rates, boost CPMs, elevate the viewer experience, and extend reach by collaborating with leading advertisers. Furthermore, Aniview's Video Ad Marketplace empowers distinguished publishers to effectively monetize their inventory, optimize revenue streams, utilize a comprehensive suite of industry-leading tools, and benefit from a single, real-time dashboard. By leveraging this innovative platform, publishers can achieve greater visibility and efficiency in their advertising efforts.
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Setupad
Setupad
Maximize revenue and control with innovative advertising solutions.
Setupad collaborates with over 500 publishers to boost their advertising revenues using sophisticated programmatic advertising techniques. By providing publishers with innovative tools and technology, Setupad enables them to enhance performance, ensure transparency, and integrate all their demand sources utilizing Prebid technology. Additionally, the platform grants publishers the autonomy and flexibility required for effective website monetization, allowing them to opt for either managed services or self-service solutions based on their preferences. This approach empowers publishers to maximize their revenue potential while maintaining control over their advertising strategies.
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Brightcom
Brightcom
Maximize revenue and engagement with innovative video advertising solutions.
By placing the needs of our publishers at the forefront, we ensure that advertisers receive top-notch traffic, dependability, and distinctive media opportunities. Our video advertising offerings are designed for mobile, desktop, and connected devices, maximizing revenue potential while utilizing sophisticated targeting to deliver consistently successful results. With the support of state-of-the-art technology, our skilled team customizes your message for each platform, emphasizing relevant content, target audiences, and return on investment. Brightcom streamlines the programmatic buying and selling of impactful advertisements through real-time bidding platforms. Our dependable In-View solution opens new revenue streams for publishers while guaranteeing advertisers the assurance of viewability. In addition, this easily integrable unit converts any article into a video ad placement, significantly boosting engagement and revenue possibilities. This comprehensive strategy ultimately fosters a mutually beneficial environment for both publishers and advertisers, leading to increased success in the competitive digital market. As we continue to innovate, our commitment to enhancing user experience remains unwavering.
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Be Addy
Be-Addy!
Master your multi-channel strategy with effortless planning and insights.
Be Addy offers an intuitive dashboard tailored for your multi-channel media strategy, highlighting the necessity of focusing on your comprehensive strategy rather than just individual campaigns. Our platform aids you in crafting a strategy that incorporates multiple marketing layers, enabling you to allocate budgets across various channels while establishing key performance indicators (KPIs). This method not only grants you control over your scheduling but also provides insights into the most effective media mix, as we partner with your digital team to maximize your return on investment (ROI) for every media plan. You can effortlessly develop your multi-channel media strategy, manage budget distributions, and create campaigns using Be Addy. This efficient dashboard allows you to plan your online media activities throughout the year, ensuring effective budget allocation and accurate spending forecasts. Moreover, you can save your media plan as a template for future endeavors, which promotes both efficiency and consistency in your marketing initiatives. With Be Addy, you can confidently take charge of your media strategy, optimize your outcomes, and continually refine your approach to achieve unprecedented results. The versatile nature of our platform ensures that you remain adaptable in a fast-paced digital landscape.
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inClick Ad Server
inMotion Group
Empower your ad management with customizable, fraud-resistant solutions.
The inClick Ad Server is designed specifically for website owners and advertising networks, facilitating the efficient sale and management of ad space through a user-friendly self-service platform. Understanding that different implementations may have unique requirements, the core architecture of the inClick Ad Server is founded on a flexible object model that can be tailored to suit individual specifications. In conjunction with its API, this adaptability empowers users to modify, customize, and enhance the ad server to fit their specific needs. To combat the threat of fraudulent activities that often infiltrate advertising networks through seemingly genuine clicks generated by misleading methods, we have introduced a unique feature to the inClick Ad Server called the Click Definition Service. Operating similarly to anti-virus software, this service meticulously analyzes each click against a set of established criteria to detect and prevent potential fraud. Not only does this proactive mechanism bolster the authenticity of advertising campaigns, but it also instills confidence in users regarding their advertising initiatives. Additionally, this innovative approach ensures that advertisers can focus on their campaigns without the constant worry of fraudulent activity undermining their efforts.
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ZypMedia
ZypMedia
Empowering local brands through innovative programmatic streaming solutions.
ZypTV is a programmatic platform crafted to bridge the gap between media buyers and streaming TV advertisers, allowing them to reach local audiences on various devices. It supports both national and local brands that contribute meaningfully to our everyday experiences, thereby enriching our communities and neighborhoods. By providing ad-supported local news and entertainment, ZypTV fosters interaction between users and the businesses that are essential to their regions. With the incorporation of a demand-side platform, ZypTV amplifies the reach and impact of traditional local media, enabling smaller businesses to connect with their target customers more effectively. The rise of streaming TV has notably altered consumer habits, equipping local broadcast media with the benefits of digital advertising. Nonetheless, executing local programmatic streaming TV involves distinct challenges, particularly because of the vast scale and automation required to oversee numerous small, geo-targeted campaigns at once, highlighting the intricacies and innovations necessary in this sector. As the landscape continues to evolve, it becomes increasingly crucial for advertisers and consumers to adapt to emerging technologies for optimal engagement. The ongoing transformation in media consumption patterns further emphasizes the need for platforms like ZypTV to stay ahead of the curve.
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VMAX
VMAX
Empower your advertising operations with advanced technology solutions.
VMAX is an advanced advertising technology stack tailored for contemporary enterprises. This software-as-a-service (SaaS) solution empowers businesses to manage their advertising operations effectively. Numerous organizations, such as telecommunications companies, over-the-top (OTT) services, financial technology applications, and esports platforms, have benefited from the capabilities of VMAX's adtech platform. By leveraging VMAX, these businesses can enhance their advertising strategies and improve their overall market presence.