List of the Top 12 Call Tracking Software for AgencyAnalytics in 2025

CallTrackingMetrics stands out as the sole SaaS platform that integrates call tracking and conversion intelligence to enhance contact center automation, leading to a more tailored experience for customers. Discover which marketing initiatives are driving leads or conversions, and leverage that information to create automated call flows that enhance your contact center operations. With our comprehensive suite of phone, text, online, and live chat tools, you can achieve seamless communication across your entire organization. More than 100,000 users around the globe rely on CallTrackingMetrics to streamline communications for their sales, marketing, and service teams, ensuring efficiency and effectiveness in their outreach efforts. Our call tracking capabilities include dependable dynamic number insertion (DNI) for precise session-level attribution, as well as local and toll-free tracking numbers, which offer omnichannel attribution across calls, texts, and form submissions. Additionally, our contact center solutions feature a user-friendly browser-based softphone, along with intelligent routing options to optimize call management. Embracing these advanced features can significantly elevate your organization's customer interaction strategy.

HubSpot serves as an AI-driven customer platform that combines all the essential software, integrations, and tools required to unify your marketing, sales, and customer support efforts. By utilizing HubSpot’s connected platform, businesses can accelerate growth by prioritizing the most critical aspect of their operations: customer engagement. The HubSpot CRM goes beyond being merely a tool; it is the core of your business operations. This CRM solution empowers your team to cultivate stronger relationships with customers, fundamentally changing how you communicate with them. It provides a seamlessly integrated environment for sales, marketing, and customer service, enabling deep insights into your customer interactions. Everything is neatly organized within an intuitive dashboard that boosts your team's productivity. As your business evolves, our platform is built to scale, offering adaptable solutions that cater to your changing requirements. Additionally, HubSpot CRM features a robust free version filled with vital functionalities, making it an excellent option for forward-thinking businesses. This innovative CRM is set to redefine customer management; every customer interaction represents a chance for growth and improvement. You can schedule a demo to explore our premium offerings, or you may begin using our extensive range of free tools right away.

Twilio's call tracking services enable organizations to fine-tune their marketing strategies and improve return on investment. Utilizing Twilio's Programmable Voice APIs, businesses can develop customized call tracking systems that reveal valuable data on which campaigns, keywords, and interactions generate income. This information helps companies allocate their resources wisely, prioritizing effective campaigns while eliminating those that do not perform. Additionally, Twilio's APIs allow for the bulk acquisition of local and toll-free numbers, routing leads to various endpoints. This adaptability ensures that businesses can personalize their call tracking solutions to meet their specific needs.

CallRail offers comprehensive insights to marketers who depend on high-quality leads to evaluate their performance. The company is dedicated to assisting clients in understanding the effectiveness of their digital marketing strategies. By integrating data from various sources such as chats, forms, and phone calls, we empower our customers to realize improved results and drive their success further. This holistic approach to data connection enables businesses to make informed decisions and optimize their marketing efforts.

PhoneWagon is recognized as the top call tracking software available, offering a stunning and straightforward 14-day free trial without requiring a credit card. Users can quickly set up a campaign in under 30 seconds with either local or toll-free numbers. This tool empowers businesses to enhance their growth by providing insights into which marketing efforts yield the best return on investment. Additionally, PhoneWagon delivers exceptional customer support through its voice and text messaging systems. Designed specifically for digital marketing agencies and their clients, PhoneWagon enables users to identify the most effective campaigns, with 93% of businesses depending on phone calls to convert leads into sales. Marketing agencies benefit by demonstrating to their clients the inbound calls they generate that result in actual sales. Furthermore, agencies can uphold a cohesive brand presence by utilizing our white-labeled dashboard, which offers clients an aesthetically pleasing platform to track phone calls, text messages, and other vital data. This comprehensive approach not only enhances client relationships but also streamlines the marketing process.

AVANSER's real-time call tracking system empowers you to gain enhanced control over your business operations. By monitoring each incoming call, you can make more informed decisions, assess the success and return on investment of your marketing initiatives, and access immediate insights into your internal systems and workflows. Additionally, AVANSER provides an extensive range of tools designed for call management, seamless integrations, and in-depth analytics, ensuring you have everything you need to optimize your communications. This comprehensive approach not only facilitates better decision-making but also enhances overall business performance.

WhatConverts offers a comprehensive platform for call tracking, lead capture, and reporting that empowers marketers to understand what drives conversions effectively. This platform allows users to capture various types of interactions, including phone calls, web chats, form submissions, and online sales. With a user base exceeding 10,000 businesses and marketing experts, WhatConverts is trusted for its ability to consolidate tracking, management, and reporting functions into one cohesive tool. Marketing professionals leverage this solution to efficiently oversee and evaluate their PPC, SEO, and social media campaigns. As a robust call tracking system, WhatConverts serves as a complete, standalone solution while also allowing for integration with other software to enhance its capabilities. The platform encompasses all essential features such as tracking calls, chats, forms, and eCommerce activities, ensuring users have access to real-time reporting and lead management in a single location. Furthermore, it provides an extensive collection of resources for monitoring website chat interactions, eCommerce sales, and custom online events, alongside integrated reporting that facilitates a thorough analysis of leads and overall lead management.

Marchex stands out as a frontrunner in the realms of call tracking and conversational intelligence. Our recognized platform for conversation intelligence, equipped with AI-enhanced sales engagement and marketing tools, empowers enterprises to convert strategic data into actionable steps that drive increased business success. Additionally, we offer AI-based insights and solutions that enable organizations to identify, connect with, and cultivate relationships with their most important customers through both voice and text communication channels. By leveraging our technology, businesses can significantly enhance their customer interactions and overall engagement strategies.

Just like optimizing customer interactions over the phone, enhancing their online experience is equally important. Our advanced Call Analytics solution empowers you to implement immediate enhancements to your marketing strategies. By utilizing AI technology, this tool can examine conversations, identify crucial keywords, and sort calls effectively. To make sure that inquiries are directed to the appropriate representative, managing call flows is essential. You can visually monitor call conversions across various marketing platforms to boost your return on investment. Additionally, explore comprehensive call metrics and assess the performance of calls. Instant email alerts will notify you every time your business receives a call, keeping you informed. Our platform is customizable to reflect your branding, ensuring that your customers enjoy a consistent experience. Moreover, unique phone numbers allow you to track and monitor website visitors as they navigate your site. This capability helps you identify where potential customers drop off in their journey, enabling you to refine the overall customer experience and drive higher engagement.

Enhance your business operations with call tracking software that propels growth. WildJar offers an innovative call tracking solution designed to boost your success by significantly lowering customer acquisition expenses and potentially increasing revenue tenfold. It's essential to take charge of your incoming phone leads by identifying the advertising source that attracted your customers. Are they reaching out after a previous conversation? Is this lead truly valuable? We provide instant clarity on all these inquiries. Additionally, you can evaluate your team's dialogues and refine your approach to ensure every interaction is constructive. WildJar allows for seamless integration of call data into your favorite platforms, enriching the customer experience. Recognized for its excellence, WildJar's call tracking and analytics platform empowers marketers to achieve outstanding outcomes. As the leading call tracking and intelligence solution, WildJar assists businesses in optimizing their strategies and maximizing revenue from incoming phone inquiries. By recording your phone conversations, you can enhance sales performance while also supporting employee training and growth, ultimately fostering a culture of continuous improvement.

HubSpot's AI-driven customer platform prioritizes your customers, empowering you to achieve more significant growth. It links your front-office teams by providing a comprehensive perspective on the customer journey, utilizing AI tools to ensure a smooth interaction with clients. This platform allows businesses to swiftly respond to emerging industry trends and technological advancements. Conventional CRMs fall short in fostering growth, as many aren't tailored to nurture customer relationships, a vital capability in today's AI-centric market where customers have the freedom to explore, assess, and make purchases at will. HubSpot's Customer Platform transcends traditional offerings by incorporating Smart CRM, which merges artificial intelligence with customer insights to facilitate adaptability. Additionally, it features solutions for engaging customers throughout their entire journey and boasts an extensive ecosystem that encompasses integrations, educational resources, and community support. Ultimately, this platform is meticulously crafted to enable businesses to forge deeper connections with their customers and accelerate growth effectively.

CallSource - Master Every Lead. As a pioneering business performance platform that leverages advanced technology, CallSource enhances our clients' revenues, profitability, and brand image. Being the first to introduce call tracking, we have established ourselves as a frontrunner in delivering actionable analytics. Our insights empower clients to identify issues, develop strategies, and implement effective solutions. Since 1991, we have recorded and analyzed over one billion phone calls, providing valuable cost-per-lead assessments and sales conversion metrics. Additionally, we offer sales recapture solutions, along with training and coaching services for thousands of businesses across the United States, Canada, and Australia. CallSource is dedicated to elevating the performance and achievements of both our clients and our team members, fostering a culture of growth and success. Our commitment to innovation ensures that we remain at the forefront of industry developments.