List of the Top 10 Call Tracking Software for Microsoft Advertising in 2025

CallTrackingMetrics stands out as the sole SaaS platform that integrates call tracking and conversion intelligence to enhance contact center automation, leading to a more tailored experience for customers. Discover which marketing initiatives are driving leads or conversions, and leverage that information to create automated call flows that enhance your contact center operations. With our comprehensive suite of phone, text, online, and live chat tools, you can achieve seamless communication across your entire organization. More than 100,000 users around the globe rely on CallTrackingMetrics to streamline communications for their sales, marketing, and service teams, ensuring efficiency and effectiveness in their outreach efforts. Our call tracking capabilities include dependable dynamic number insertion (DNI) for precise session-level attribution, as well as local and toll-free tracking numbers, which offer omnichannel attribution across calls, texts, and form submissions. Additionally, our contact center solutions feature a user-friendly browser-based softphone, along with intelligent routing options to optimize call management. Embracing these advanced features can significantly elevate your organization's customer interaction strategy.

Seamlessly integrate your data to create impressive and informative reports and presentations that drive your business toward success, growth, and expansion. Accelerate campaign optimization while enhancing lead generation and improving conversions across all sales and service areas. Deliver exceptional results for your advertisers while easing the burden on your analytics team. Transform raw data into engaging and insightful visuals with our user-friendly, customizable reports and dashboards. Leverage automation to minimize chaos in your marketing data. Effortlessly collect, integrate, and securely store your data. NinjaCat is powered by an advanced data engine tailored for unified digital marketing analytics, efficient reporting, and campaign enhancement. As the importance of digital marketing data increases, it introduces unique challenges in its management. With data often scattered across various channels and platforms, each presenting its own analytics capabilities, gaining a comprehensive understanding of digital marketing effectiveness can be quite challenging. This consolidated approach not only streamlines data management but also enables businesses to make informed decisions based on cohesive insights, ultimately leading to more strategic marketing efforts. By embracing this method, organizations can enhance their overall performance in a competitive landscape.

AVANSER's real-time call tracking system empowers you to gain enhanced control over your business operations. By monitoring each incoming call, you can make more informed decisions, assess the success and return on investment of your marketing initiatives, and access immediate insights into your internal systems and workflows. Additionally, AVANSER provides an extensive range of tools designed for call management, seamless integrations, and in-depth analytics, ensuring you have everything you need to optimize your communications. This comprehensive approach not only facilitates better decision-making but also enhances overall business performance.

Boost your website's lead generation by as much as 45% using Juvo Leads, a solution that has earned the trust of over 5,000 satisfied businesses worldwide. Our cutting-edge platform effectively tackles lead generation obstacles by employing human chat agents who interact with visitors on your site and convert them into qualified leads based on your specific requirements. You will have the ability to monitor and optionally record all incoming phone calls, allowing you to gain valuable insights into where your website traffic is coming from before any calls are made. Furthermore, empower your visitors to text your business; our chat agents are ready to handle SMS inquiries and turn them into significant leads. Enhance your existing forms with FastDial to guarantee timely notifications, and easily incorporate this solution into your agency’s services for excellent upselling opportunities. Juvo Leads offers an intuitive lead dashboard that brings together all leads in a single, convenient location, making it simple for your team to track and manage potential clients. With these innovative tools at your disposal, improving your lead generation strategy has never been more straightforward, providing you with the means to engage effectively with your audience.

Marchex stands out as a frontrunner in the realms of call tracking and conversational intelligence. Our recognized platform for conversation intelligence, equipped with AI-enhanced sales engagement and marketing tools, empowers enterprises to convert strategic data into actionable steps that drive increased business success. Additionally, we offer AI-based insights and solutions that enable organizations to identify, connect with, and cultivate relationships with their most important customers through both voice and text communication channels. By leveraging our technology, businesses can significantly enhance their customer interactions and overall engagement strategies.

This method provides an incredibly efficient and budget-friendly means to link marketing channels with sales teams, all while enhancing customer support. By removing tedious manual tasks, automated routing and workflows enable your support, marketing, and sales teams to concentrate on strategic initiatives rather than getting overwhelmed with routine processes. This approach bridges the gap between your customers and your business seamlessly. Simply incorporate a single line of Contact Clouds' tracking codes across all your website pages; there is no need for tags or custom URLs. The tracking code promptly identifies both the channel and geographic origin of your visitors, ensuring they receive the appropriate number. This guarantees that essential actions are executed while preserving the resources of your agents. Furthermore, you can leverage triggers to establish customized logic and workflows that direct calls according to your specific preferences, ultimately enhancing operational efficiency. With this setup, your organization can respond to customer needs more promptly and effectively.

Just like optimizing customer interactions over the phone, enhancing their online experience is equally important. Our advanced Call Analytics solution empowers you to implement immediate enhancements to your marketing strategies. By utilizing AI technology, this tool can examine conversations, identify crucial keywords, and sort calls effectively. To make sure that inquiries are directed to the appropriate representative, managing call flows is essential. You can visually monitor call conversions across various marketing platforms to boost your return on investment. Additionally, explore comprehensive call metrics and assess the performance of calls. Instant email alerts will notify you every time your business receives a call, keeping you informed. Our platform is customizable to reflect your branding, ensuring that your customers enjoy a consistent experience. Moreover, unique phone numbers allow you to track and monitor website visitors as they navigate your site. This capability helps you identify where potential customers drop off in their journey, enabling you to refine the overall customer experience and drive higher engagement.

Enhance your business operations with call tracking software that propels growth. WildJar offers an innovative call tracking solution designed to boost your success by significantly lowering customer acquisition expenses and potentially increasing revenue tenfold. It's essential to take charge of your incoming phone leads by identifying the advertising source that attracted your customers. Are they reaching out after a previous conversation? Is this lead truly valuable? We provide instant clarity on all these inquiries. Additionally, you can evaluate your team's dialogues and refine your approach to ensure every interaction is constructive. WildJar allows for seamless integration of call data into your favorite platforms, enriching the customer experience. Recognized for its excellence, WildJar's call tracking and analytics platform empowers marketers to achieve outstanding outcomes. As the leading call tracking and intelligence solution, WildJar assists businesses in optimizing their strategies and maximizing revenue from incoming phone inquiries. By recording your phone conversations, you can enhance sales performance while also supporting employee training and growth, ultimately fostering a culture of continuous improvement.

Invoca provides businesses with unparalleled technology, support, and dependability that is hard to find elsewhere, including: • Enhanced and actionable analytics: “We are achieving more precise and detailed attribution across web analytics, call tracking, and Salesforce CRM.” - SVP of Marketing, Acadia Healthcare • Tailored and innovative AI solutions: “The company consistently leads in technological advancements, and their Signal AI technology is revolutionary.” - G2 Review • Highly effective and user-friendly integrations: “Invoca plays a crucial role in our technology ecosystem, offering a comprehensive view of the customer that enables us to create the experiences our customers desire.” - VP Analytics, eHealth • Exceptional customer support: “The onboarding and customer success assistance is the best I've encountered with any marketing platform.” - G2 Review In addition to these attributes, Invoca's commitment to continuous improvement ensures that clients remain at the forefront of industry trends.

Converting online interactions into real financial results hinges on obtaining precise insights from timely and pertinent data. At Telmetrics, we focus on empowering large brands, agencies, direct response advertisers, and online directories to assess, confirm, and improve their digital marketing effectiveness. Our advanced, flexible software is crafted to manage your incoming phone and text messages, guaranteeing that every interaction is tracked, qualified, and analyzed in a secure setting devoid of spam interference. The call analytics solution provided by Telmetrics is entirely customizable and integrates effortlessly with different marketing platforms, offering results-driven marketers comprehensive call metrics that connect digital initiatives with offline consumer actions. By harnessing these insights, businesses can fine-tune their marketing strategies, leading to enhanced campaign efficiency and higher returns on investment. Ultimately, this approach fosters a deeper understanding of consumer behavior, paving the way for smarter decision-making and more impactful marketing practices.