List of the Top 4 CTV & OTT Advertising Platforms for Amagi in 2025

SpotX offers a unified platform that brings together television, Over-the-Top (OTT), and digital video advertising to maximize efficiency in the complex video ad landscape. This all-encompassing video ad serving solution is crafted to help publishers optimize their workflows while enhancing their profitability. By consolidating multiple demand sources, SpotX enables users to increase revenue through a seamless interface. The platform automates the sales process for video inventory, ensuring total transparency and safeguarding brand integrity across various devices. It allows for the utilization of unique first- and third-party audience data within a secure environment, thus augmenting the value of your inventory. Collaborating with SpotX’s Customer Success Team permits the customization of your video strategy in alignment with your unique key performance indicators (KPIs). Additionally, the platform's connections on the buy-side help refine inventory offerings, striving for the best fill rates and yield. With access to premium supply from SpotX Managed Services Team or programmatic demand-side partners, users can confidently make purchasing decisions backed by insights and assistance from a dedicated Account Team. Furthermore, the platform’s flexibility in adapting to market fluctuations guarantees that your advertising approach stays effective and pertinent as trends evolve, ensuring long-term success. As a result, SpotX empowers businesses to stay ahead in the dynamic advertising landscape.

We offer an exceptional array of analytics, automated decision-making, and integrated programmatic and direct monetization solutions that stand out in the industry. For global publishers, having complete visibility into their operations is crucial; Telaria’s independent platform enables unbiased decisions that result in maximum revenue outcomes. The introduction of a dedicated ad-server tailored for video and Advanced TV allows users to manage, deliver, and report on both programmatic and direct inventory through a single interface. Real-time analytics dashboards merge first-party and third-party data into a cohesive perspective, empowering publishers with actionable insights that drive immediate decision-making. Our advanced decision-making tools enhance control over inventory safety and value, thereby guaranteeing a superior CTV viewing experience. Additionally, Telaria integrates smoothly with all top video demand partners, ensuring broad compatibility. Our unique suite of tools, featuring a Demand Dashboard, streamlines the purchasing process and comes with the support of a dedicated team available around the clock. This comprehensive combination of features positions our clients not only to survive but to excel in a highly competitive market, fostering long-term growth and success. Ultimately, our commitment to innovation and support helps clients navigate the complexities of the digital advertising landscape.

By placing the needs of publishers at the forefront, we enable our clients to fully realize the potential of their digital assets while providing marketers with straightforward access to high-quality inventory. Our dedication to tackling the most pressing challenges in the sector has established us as frontrunners in sell-side innovation throughout the years. We offer vital audience insights and sophisticated machine-learning algorithms that enhance monetization across a variety of devices, channels, and ad formats. PubMatic has created a global framework aimed at fostering meaningful connections among consumers, content, and brands on a large scale. It is essential to equip you with the necessary tools for making informed and strategic decisions. Our product vision strives to furnish clients with a holistic advertising technology stack. Additionally, we have crafted a flexible system where each component can be customized and expanded to address specific requirements. This adaptability not only ensures that our clients can keep pace with the rapidly changing environment but also empowers them to seize new opportunities for growth and success. The future of advertising is not just about technology; it's about creating lasting partnerships that drive mutual success.

WideOrbit provides media companies with the tools they need to streamline their business processes by making the sales journey more straightforward. This all-encompassing platform ties together every element of the workflow—from the initial sales pitches right through to the completion of payments, encompassing both digital advertising and upfront cash deals—thereby allowing users to tap into a wider marketplace. Enhance efficiency with solutions that consolidate all media buying and selling functions into a single, integrated system. Users can obtain crucial insights that aid in making well-informed business decisions by viewing their data from an integrated standpoint across various channels, markets, and platforms, including sales, finance, and external partners. By enabling strategic integrations that unify diverse demand sources, improve inventory management, and streamline workflows, WideOrbit enhances collaboration and operational effectiveness. In this way, WideOrbit empowers media firms to maximize their potential and adapt to the continuously changing industry environment, ensuring they stay competitive. As a result, organizations can thrive and respond proactively to emerging trends and market demands.