List of the Top 11 Customer Engagement Software for Salesforce Marketing Cloud in 2025

Extole is a platform utilized by retailers, financial service providers, and consumer brands to transform their customers into passionate advocates. The enterprise-level service includes a team of specialists dedicated to developing advocacy, referral, and engagement initiatives that empower brands to leverage customer enthusiasm and sharing, ultimately boosting revenue. By using Extole, marketers can actively connect with thousands of customers, enhance brand loyalty, and amplify word-of-mouth efforts to attract new clientele. This innovative approach not only fosters a sense of community among customers but also drives sustainable growth for businesses.

Community serves as a reliable conversational marketing platform that bridges the gap between Leaders—such as entrepreneurs, small enterprises, media organizations, and brands—and their Members through SMS text messaging. With over 3 billion text interactions recorded between Leaders and their Members, the platform demonstrates impressive clickthrough rates of 59% and 95%, respectively. Engaging with your audience through text can lead to meaningful actions, significant impact, and increased brand loyalty—what’s the reason for this? Community allows users to send a variety of content through text messages, including images, videos, and voice notes. Furthermore, you can easily segment your audience based on factors like age, location, interests, and more, enhancing your marketing strategies. Discover why countless entrepreneurs, small businesses, artists, and brands rely on Community to connect with their audience effectively. Don't miss out—secure your number today!

WebEngage stands out as a premier marketing automation platform designed specifically for businesses-to-consumer (B2C) companies, enabling them to enhance user retention and boost their revenue streams. This cloud-based solution is user-friendly and facilitates seamless management of communication across various channels. Companies can engage their customers through SMS, email, mobile push notifications, web push notifications, on-site alerts, or in-app messaging. Additionally, WebEngage supports cross-device tracking, real-time segmentation, and advanced data personalization. With its innovative Journey Designer, businesses can efficiently craft intricate lifecycle campaigns tailored to their audiences. Overall, WebEngage empowers B2C companies to optimize their marketing efforts and achieve greater customer engagement.

Leverage the combined power of your audience to turn your website into a lively social center by utilizing Khoros Community, formerly known as Lithium Communities. This leading platform for online engagement and community building equips businesses to provide outstanding digital experiences for their users. Khoros Community is packed with a wide range of features aimed at boosting customer satisfaction and loyalty, including discussion forums, blogs, community groups, Q&A sections, a knowledge-sharing repository, user ratings and reviews, gamification aspects, analytics on value, multimedia capabilities, contests, and much more—ensuring that companies have the tools necessary to excel in the modern digital arena. By embracing Khoros Community, organizations can not only strengthen their relationships with customers but also foster a collaborative environment that promotes a sense of belonging among users. Ultimately, this platform is essential for businesses looking to thrive in an interconnected world.

Capture®, the pioneering patent software, enables you to enhance lead acquisition from your website visitors. At last, you have an effective solution to recognize and re-engage with the web traffic you may have lost. This innovative approach will bolster your lead generation efforts, ultimately leading to a more robust return on investment. With Capture®, you can transform missed opportunities into valuable prospects, ensuring that your marketing strategy remains competitive and effective.

Airship is utilized by numerous leading brands worldwide to foster deeper connections with their customers through tailored and pertinent interactions. The platform prioritizes mobile engagement and leverages data to enable brands to concentrate on the unique needs of each customer instead of merely deciding on marketing channels. By streamlining the process, Airship enhances the ability to boost customer lifetime value in a multi-channel landscape. Furthermore, Airship refines every customer experience throughout various digital interfaces, managing trillions of interactions via mobile applications, push notifications, and mobile wallets, thereby ensuring a seamless engagement across all platforms.

Infobip stands as a prominent figure in the realm of omnichannel communication, boasting over 700 direct carrier connections and more than 60 offices spread across six continents. Our mission is to streamline the ways in which brands interact with, engage, and captivate their customers on a global scale. Our robust communications platform offers a comprehensive array of tools designed for superior customer engagement and support, along with essential security and authentication features, accessible through a vast array of communication channels. THE INFOBIP EDGE (1) Tailored omnichannel customer interactions Enhance customer involvement through a diverse range of local and international communication options, such as SMS, RCS, WhatsApp, voice, video, email, and leading chat applications. (2) Worldwide influence with localized service With over 60 offices worldwide, we can respond swiftly to client needs. Our team provides round-the-clock customer support, delivering technical solutions tailored to specific local demands, grounded in established best practices. (3) Comprehensive customer engagement solutions Boost your business performance by enriching your communication strategies with our fully integrated offerings, which include contact center capabilities, marketing automation, and chatbot development, all powered by insights from our customer data platform. Additionally, our commitment to continuous improvement ensures that we remain at the forefront of innovation in customer engagement.

Enhance customer satisfaction by delivering memorable experiences while easily accessing essential data. Create engaging interactions that can be launched on various platforms without any coding expertise required. Our carefully designed experiences boost conversion rates across all devices, leading to increased sales while concurrently collecting valuable customer information. Customers are more than willing to share their declared details with you. Gather insights regarding their intentions, preferences, motivations, and interests from your entire target audience. This information allows you to execute effective one-to-one marketing strategies that cater to individual experiences. Motivate customers to actively disclose their data, allowing you to gain deeper insights into their motivations, intentions, interests, and preferences. Present tailored content, products, and offers that align perfectly with their expressed needs. Access analytics and reporting tools that provide a comprehensive view of how your audience interacts with your quizzes and experiences, identifying areas for improvement in engagement, lead capture, and overall performance. This ongoing analysis will empower you to refine your strategies, resulting in heightened customer satisfaction and loyalty over time. Ultimately, by utilizing these insights, you can create a more personalized experience that resonates with each customer, fostering stronger connections and encouraging repeat business.

Revolutionize the way you understand customer insights with Inte Q's Genesis Customer Engagement Platform, which leverages existing data to promote informed decision-making via unified profiles and sophisticated segmentation tools. By amalgamating various sources of data, you can cultivate a deeper comprehension of your customers, thereby boosting your return on investment with an integrated view of each individual. With real-time health dashboards that continuously monitor data quality, the platform not only pinpoints areas that need enhancement but also uncovers new opportunities to elevate response rates and fine-tune personalized communication strategies. The inclusion of pre-built connectors makes it easy and cost-effective to integrate data from numerous origins seamlessly. Furthermore, you can develop all-encompassing customer profiles from varied data streams and activate targeted customer segments without relying heavily on IT resources. The user-friendly Segment Builder allows for the rapid creation of custom segments through straightforward point-and-click actions, removing the necessity for coding knowledge and simplifying data management significantly. This pioneering strategy empowers businesses to adapt quickly to shifting customer demands and preferences, ensuring they remain competitive in a dynamic market. Ultimately, this platform equips you with the tools needed to stay ahead of the curve and build lasting relationships with your customers.

Wyng stands out as a top-tier Privacy-First Marketing Platform that emphasizes a privacy-by-design approach through its zero-party data API. This innovative system simplifies how brands and enterprises provide customer experiences that are not only relevant but also respectful of privacy standards. Over 250 brands and businesses leverage Wyng to foster trustworthy relationships with their clients. Users can either craft their own unique interactions or select from a variety of pre-designed Wyng templates to effectively engage customers, gather data, and nurture trust. By offering more meaningful and engaging experiences, Wyng enhances conversion rates, facilitates data collection, builds customer loyalty, and drives sales. In just minutes, brands can create exceptional experiences tailored to their audience. The platform enables immediate personalization and offers valuable insights derived from precise zero-party data, which is gathered with user consent, ensuring better outcomes while alleviating privacy worries. With Wyng's services, teams can accelerate their efforts and utilize adaptable enterprise-grade tools that are designed to keep pace with a rapidly changing market landscape. Ultimately, Wyng empowers brands to thrive in an environment where privacy and customer engagement coexist harmoniously.

Clutch stands out as an all-encompassing customer marketing platform specifically designed for B2C brands. Presently, marketers encounter difficulties stemming from the disjointed nature of customer data, which is often dispersed over multiple platforms. This lack of organization makes it challenging to engage customers effectively and ascertain the ideal timing and messaging for outreach. Clutch addresses this issue by consolidating essential information, enabling marketers to analyze data and implement tailored messaging that boosts purchasing behavior and fosters brand loyalty. The platform offers a diverse array of features, including data management, marketing automation, loyalty programs, stored value solutions, and CRM capabilities, while also facilitating mobile, email, and direct mail campaigns. By streamlining data-driven marketing, Clutch empowers marketers to operate more efficiently, respond promptly, and optimize their marketing budgets. With a comprehensive understanding of customers across different purchasing channels and marketing interactions, businesses can leverage complete data to craft targeted campaigns that provide valuable insights. Additionally, Clutch equips brands with the tools needed to accelerate behavior changes by directing customers towards ideal outcomes through well-planned nudges. This forward-thinking strategy not only improves customer engagement but also significantly enhances overall business performance, setting brands on a path to success in a competitive market. Ultimately, the versatility and innovation of Clutch make it an indispensable asset for modern marketers aiming to thrive.