List of the Top 11 Customer Experience Software for Google Tag Manager in 2025

An all-in-one platform designed for managing omni-channel experiences goes beyond simple surveys. Elevate your experience management initiatives with this comprehensive solution that integrates all touchpoints into a seamless omni-channel approach, consolidating data for efficient analysis. You can create tailored email surveys that not only increase open rates but also allow customization of the subject line, body text, and sender email address. Enhance your branding by white-labeling your emails for a consistent look and feel. To gather feedback effortlessly, distribute a scannable QR code that respondents can easily access to participate in your survey. Generate several distinct survey links to facilitate sharing, which can be monitored to assess their performance effectively. With the option to white-label your surveys using a custom domain, your brand identity remains intact throughout the survey process. Additionally, you can engage customers directly by embedding surveys on your website, whether as a popup card, chatbot, or inline element. Our mobile SDK further simplifies the process, enabling you to quickly design surveys and gather valuable insights on the go. This flexibility ensures you can adapt your approach based on various customer interactions and preferences.

Mapp offers marketers the ability to build tailored customer experiences through its innovative SaaS platform, Mapp Marketing Cloud. Combining AI-powered digital analytics and marketing automation, the platform collects and unifies valuable customer data to deliver detailed insights. With these insights, businesses can trigger personalized campaigns across multiple channels, such as email, SMS, apps, and websites, ensuring a cohesive and engaging customer journey. Mapp's platform not only streamlines data collection but also optimizes campaign delivery, making it easier for marketers to design campaigns that resonate with each individual customer. Its user-friendly interface and powerful automation tools help marketers achieve a higher level of precision in their outreach. Additionally, Mapp's platform is scalable, providing businesses with the flexibility to grow their marketing efforts while maintaining personalized experiences. By using Mapp, companies can boost customer engagement, enhance brand loyalty, and improve overall marketing performance across various digital touchpoints.

Webmaxy Analyzer serves as a powerful analytical tool focused on user behavior, offering comprehensive insights into the actions of your website visitors. It encompasses a range of features such as session replays, heatmaps, form analysis, surveys and polls, funnel views, and user insights, which collectively aid in a deeper understanding of customer interactions, ultimately enhancing conversion rates. By leveraging qualitative data, businesses can make informed, data-driven decisions to refine their strategies and improve overall performance. Ideal for digital marketers, business owners, product marketers, and other key decision-makers, Webmaxy Analyzer is designed to be user-friendly and seamlessly integrates with existing technology stacks, effectively bridging gaps in user behavior analysis. The tool allows you to obtain valuable qualitative data that can transform your web application and website by revealing user interaction patterns; for instance, heatmaps can pinpoint where users click, enabling better positioning of calls-to-action. Furthermore, Webmaxy Analyzer empowers you to gain a deeper understanding of your visitors, improve their online experience, and significantly drive up conversion rates. With its robust features, including behavior analytics, session replay, heatmaps, form analyzer, and user insights, Webmaxy Analyzer stands out as an essential resource for enhancing your digital strategies. Overall, its capabilities can lead to more effective marketing efforts and a stronger online presence for businesses.

involve.me is a funnel builder that enables businesses to turn website visitors into qualified leads through engaging, personalized multi-step flows. With its intuitive no-code editor, users can create funnels that combine elements such as forms, quizzes, surveys, and calculators—ideal for capturing leads, scoring them, and guiding them to tailored, high-converting outcome pages. Users can start from scratch, use the AI-powered funnel generator, or customize one of 300+ pre-built templates. From product finders and price quote tools to ROI Calculators and smart lead magnets, involve.me supports a wide range of use cases for companies of all sizes, active in a variety of industries. Every funnel is fully customizable to match brand identity, with control over logos, fonts, colors, buttons, and more. Plus, real-time personalization features—like conditional logic, answer piping, and logic jumps—enable the funnel to adapt its flow dynamically based on individual responses, creating a more relevant and personalized experience. Once ready, funnels can be shared in multiple ways: embedded into websites, launched as popups, or shared via standalone pages. With over 60 native integrations and compatibility with tools like Zapier, Make, and webhooks, involve.me fits seamlessly into existing marketing and sales ecosystems. involve.me comes with a built-in analytics dashboard that tracks visitor behavior, drop-off rates, and conversion metrics. Plus, AI-generated reports offer summaries, actionable insights, and improvement suggestions, allowing users to continuously refine their funnel performance without having to analyze all the data manually. Whether for lead generation, customer onboarding, product discovery, or feedback collection, involve.me gives teams the tools to create dynamic experiences that drive results, without writing a single line of code.

Feedbackly serves as a comprehensive platform for measuring and analyzing customer experiences, enabling the automation of analysis and optimization throughout the entire customer journey with advanced behavioral targeting and intelligent automation features. This platform facilitates the collection of customer feedback across various channels, allowing for thorough analysis and the use of smart integrations to manage the feedback process effectively. Unique to Feedbackly is the capability to measure the Emotional Value Index (EVI®), providing valuable insights into how customer emotions influence revenue and retention as they navigate their journey with the brand. Our goal is to foster happiness within companies by ensuring a positive experience for our customers, as evidenced by the fact that over 95% of them choose to stay with us. Feedbackly equips businesses with all the essential tools, methodologies, and training required to enhance customer experiences and boost both customer attraction and retention. By prioritizing customer satisfaction, we ultimately contribute to the long-term success of our clients.

Heyday offers a Conversational AI platform specifically designed for the retail industry, merging advanced AI capabilities with a personal touch to ensure exceptional customer experiences. This online sales assistant operates around the clock, effectively capturing, engaging, and converting potential leads. By integrating with your product catalog, Heyday customizes customer interactions on your website, delivering personalized search results and recommendations. Your staff will only be alerted when customers are prepared to finalize their purchases, enhancing efficiency. With AI at its core, Heyday cultivates an unparalleled personal shopping experience for users. If you find yourself overwhelmed by repetitive customer service inquiries, Heyday's robust Conversational AI technology can streamline these requests, freeing up your team's time for more valuable interactions. Consequently, this allows your associates to concentrate on meaningful customer conversations while the chatbot manages the routine tasks seamlessly. Embracing Heyday can transform the way you approach customer service in your retail business.

Userpilot is a versatile platform tailored for teams in Product, UX, Marketing, and Customer Success. It effectively combines elements of Product Analytics, In-app Engagement, and In-app Surveys to enhance product adoption through meaningful in-app experiences, insightful data, and essential user feedback. This platform allows teams to effortlessly design user onboarding pathways, disseminate product updates, improve user experience and product utilization, provide self-service support, and collect in-app feedback, all without requiring any coding skills. Moreover, Userpilot is equipped with sophisticated Product Analytics features such as funnels, trends, user paths, and cohort analysis, which support informed, data-centric decision-making. With its Custom Dashboards, users can easily craft tailored analytics views by dragging and dropping their favorite reports or selecting from available templates. In addition, the platform offers functionalities like event autocapture and session replay, providing a more profound understanding of user interactions. Furthermore, Userpilot supports integration with a variety of third-party applications, including Mixpanel, Amplitude, Heap, Intercom, Segment, Webhooks, HubSpot, and Salesforce, ensuring a smooth connection with your existing technology ecosystem. With such a wide range of functionalities, Userpilot stands out as an essential tool for optimizing user engagement and maximizing product value.

CUX summarized: ✔ Analysis of User Behavior ✔ Metrics on User Experience ✔ Focused Analysis on Goals ✔ Monitoring of Conversion Funnels ✔ Comprehensive Recording of Visits ✔ Visual Heatmaps ✔ Alerts and Pre-Analysis Features ✔ Automatic Event Capture ✔ Analysis of Past Data ✔ Full Compliance with GDPR Regulations ✔ Data Retained in EOG ✔ Secure with SSL Encryption Furthermore, CUX provides valuable insights that drive improvements in user engagement and conversion rates.

Dot.vu serves as an Interactive Content Platform that allows brands to design engaging, entertaining, and educational Interactive Experiences without the need for coding skills. By utilizing the Dot.vu platform, users gain the ability to express their creativity fully, allowing them to develop distinctive Interactive Content that sets their brand apart from others, while also offering valuable customer insights, generating leads, and enhancing conversion rates. Harness the potential of data through Interactive Content, as the Dot.vu platform provides tools for monitoring KPIs using visual dashboards and reports, alongside leveraging zero- and first-party data for deeper customer understanding. The more data you accumulate, the more you can tailor your Interactive Content to fit the preferences and journey of your buyers. Eliminate the hassle of juggling multiple platforms and applications for a single project; Dot.vu allows you to create, publish, manage, and analyze your content all in one place. If you're pressed for time, our Agency Service is available to assist you in crafting and managing Interactive Content, ultimately leading to time and cost savings while improving the overall quality of your Interactive Content for your audience. Additionally, this streamlined approach fosters collaboration and innovation, making it easier to adapt to changing market demands.

Kaption emerges as the leading analytics and feedback platform powered by artificial intelligence, specifically tailored for digital marketers. Acquire the essential insights needed to elevate your online presence and advance your business objectives. By eliminating uncertainty, you can gain clarity on user behavior and refine your strategies more swiftly. Understanding how users perceive your offerings is one of the most impactful ways to engage your audience. Have you thought about the navigation experience on your website? With Kaption, you can chart the user journey and pinpoint any hurdles they might encounter along the way. The road to success is built on reliable data; without it, your efforts may rely on chance or missteps. Focus your attention on efficient conversion tactics and monitoring techniques. Utilize complimentary heatmap analytics to scrutinize user interactions with every aspect of your site and how it influences their decisions. Identify where users struggle, enhance your conversion rates, and address product challenges more rapidly through insightful metadata analysis. By leveraging these tools, you can ensure that your marketing initiatives are not only well-informed but also highly effective, ultimately leading to sustained business growth.

Contentsquare offers a digital analytics platform focused on customer behavior, enabling businesses to better understand and execute effective strategies for enhanced success. Unlike traditional web analytics, which often fail to provide a comprehensive view, many conventional tools can be complex and challenging to interpret, usually requiring expert knowledge. Our solution simplifies this process, allowing you to effortlessly visualize customer interactions with your website or app through our user-friendly reporting features. Contentsquare takes it a step further by automatically pinpointing critical issues and opportunities, akin to having a team of analysts ready to deliver insightful recommendations. You can easily uncover significant UX issues that may be driving away online customers and prioritize these concerns accordingly. Furthermore, our platform allows you to observe specific sessions that lead to friction and errors, enabling you to identify and rank these problems based on their potential revenue impact, ensuring that your efforts are focused where they matter most. Ultimately, this leads to a more efficient and effective approach to optimizing your digital presence.