List of the Top 4 Demand-Side Platforms (DSP) for Mile in 2025

The landscape of shopping has undergone a profound transformation. Consumers now seamlessly navigate between in-store and online environments, seeking out new products, comparing prices, and making returns with ease; furthermore, they increasingly turn to influencers and experts to assess the attributes and suitability of products for their needs. In this evolving market, Commerce Media has emerged as the fastest-growing advertising channel, ranking as the fourth major wave in Digital Advertising, following display, search, and social media. Criteo, recognized as the leading Commerce Media Company globally, provides a comprehensive array of advertising solutions that link retailers, brands, and publishers to valuable in-market shoppers while also helping consumers find products they will genuinely appreciate. Our Commerce Media Platform encompasses several innovative tools, including C-Growth, a performance marketing solution tailored for direct-to-consumer (DTC) and e-commerce websites; C-Yield, a retail media monetization platform designed for international retailers; C-Max, a retail media demand-side platform (DSP) crafted for brands and agencies; and C-Grid, a supply-side platform (SSP) centered on commerce for media owners, all of which work together to enhance the shopping experience. As we continue to adapt to the changing retail landscape, these tools are essential for driving engagement and improving sales outcomes.

We combine technology, data, creativity, and service to improve both performance and efficiency within the interconnected realms of CTV, linear, and digital media. Our platform reduces the financial and operational challenges brought on by unnecessary intermediaries, tackles fragmentation issues, and offers outstanding consultative support, which is always available to guide you through the ever-changing landscape of privacy and technology. The Nexxen technology stack provides solutions designed for each stage of the supply chain journey—from planning and activation to optimization and measurement—allowing clients to use each component independently based on their specific needs. This adaptability guarantees that clients can effectively modify their strategies, thereby maximizing their potential in a rapidly shifting market landscape, and supports them in achieving their goals more efficiently.

Boost the effectiveness of your mobile marketing initiatives by aiming for high-value global audiences through captivating content. By leveraging our Private Marketplace or Open Exchange, you can take advantage of a reliable, quantifiable, and clear platform. Access premium inventory programmatically, allowing you to implement campaigns that yield significant results. InMobi's extensive audience solutions offer you unparalleled access to customized, real-time segments derived from exclusive datasets on a massive scale, guaranteeing that your campaigns are not just successful but also strategically aligned with your goals. This approach not only enhances engagement but also maximizes the overall impact of your marketing strategies.

Our innovative technology is crafted to effectively engage large audiences at scale. By expanding your reach, it fosters partnerships, enables real-time optimization, and simplifies the reporting process. FreeWheel’s all-encompassing capabilities support you throughout the entire purchasing journey, starting from initial planning and extending to outcome analysis. Leverage FreeWheel’s advanced technology, tools, and workflows to acquire extensive inventory across multiple screens through direct connections with leading publishers and quality inventory sources. The platform allows you to access and consolidate supply from the entire ecosystem while facilitating transactions with agencies and programmatic partners when needed. By revolutionizing the conventional planning and purchasing processes, you can manage and enhance campaigns in real time through a single, integrated platform. With automation, audience-centric buying methods, and immediate insights at your disposal, you can achieve increased effectiveness. Furthermore, you will gain valuable insights into your investments, enabling you to refine future planning and purchasing cycles. Evaluate performance and return on investment by utilizing a unified dataset to inform your future investment strategies and decisions effectively. This streamlined approach not only boosts efficiency but also equips your organization to respond rapidly to changing market dynamics, ensuring sustained growth and adaptability. Ultimately, it empowers you to stay ahead in an ever-evolving landscape.