List of the Top 7 eCommerce Marketing Software for Google Tag Manager in 2025

GetResponse provides a comprehensive marketing solution tailored for marketers, solopreneurs, creators, coaches, and small business owners, offering intuitive tools for email marketing, automation, and monetizing content. Leveraging over 25 years of industry experience, GetResponse fosters audience development and interaction through effective email campaigns, facilitates smooth course creation and sales processes, and assists individuals in transforming their passions into profitable ventures. This platform is perfect for those looking to establish personal brands, market products and services, and cultivate dedicated customer communities, making it an essential resource in today's competitive landscape.

iPaper is a high-end SaaS platform designed to transform your printed materials, such as leaflets and catalogs, into engaging, interactive shoppable flipbooks that can be disseminated across all your digital platforms. You can effortlessly embed and distribute your flipbooks on various marketing channels and your own website, with our platform ensuring they maintain a visually appealing format on any device and at any size. The core features of iPaper are designed specifically to help you attract more visitors and boost sales. Users can incorporate a shopping basket feature within their flipbooks, enabling customers to make purchases directly from the catalog. Additionally, you have the flexibility to enhance your flipbooks with various multimedia elements like images, videos, product links, forms, newsletters, pop-ups, and calls-to-action, which serve to engage visitors and facilitate their purchasing decisions. However, the manual process of adding or modifying these enhancements can be quite labor-intensive; fortunately, iPaper simplifies this through its automation tools, allowing for seamless enrichment. Getting started with iPaper transcends merely crafting an aesthetically pleasing catalog; it empowers retailers to build a fully automated, interactive marketing channel that not only drives traffic but also motivates consumers to make purchases. Ultimately, iPaper represents a strategic investment in enhancing customer engagement and streamlining the shopping experience.

Mapp offers marketers the ability to build tailored customer experiences through its innovative SaaS platform, Mapp Marketing Cloud. Combining AI-powered digital analytics and marketing automation, the platform collects and unifies valuable customer data to deliver detailed insights. With these insights, businesses can trigger personalized campaigns across multiple channels, such as email, SMS, apps, and websites, ensuring a cohesive and engaging customer journey. Mapp's platform not only streamlines data collection but also optimizes campaign delivery, making it easier for marketers to design campaigns that resonate with each individual customer. Its user-friendly interface and powerful automation tools help marketers achieve a higher level of precision in their outreach. Additionally, Mapp's platform is scalable, providing businesses with the flexibility to grow their marketing efforts while maintaining personalized experiences. By using Mapp, companies can boost customer engagement, enhance brand loyalty, and improve overall marketing performance across various digital touchpoints.

WonderPush stands out as the quickest platform for delivering mobile and web push notifications, along with popups tailored for iOS, Android, and various websites. With a user-friendly setup, our robust solution empowers countless developers and marketers to transmit over 350,000 notifications every second effortlessly. Our flexible pricing model is crafted to grow alongside your business, allowing for unlimited notifications and popups to be sent without any constraints on engagement. WonderPush serves as an essential tool for mobile and web publishers aiming to effectively (re)engage their audience through targeted push notifications and personalized popups, ultimately enhancing user interaction and satisfaction. This powerful platform ensures that businesses can connect with their users in a timely and relevant manner, making it an invaluable asset in the digital marketing landscape.

Wigzo is a comprehensive automated marketing platform designed to enhance the growth of e-commerce businesses through intelligent marketing automation features. With its robust automation workflows, Wigzo facilitates performance-oriented personalization across various channels, including Email, SMS, WhatsApp, Onsite, and Push notifications. By enhancing Customer Lifetime Value (CLTV) through individualized engagement, Wigzo helps you rapidly expand your subscriber base, convert leads more efficiently, and improve customer retention. Marketers can take full advantage of customer data to execute effective segmentation analytics, manage campaigns seamlessly, and adopt agile marketing strategies. Additionally, Wigzo empowers users to construct their own first-party customer database, eliminate data silos, and develop high-conversion sales funnels all through automated processes. The user-friendly interface provides access to all these features from a single dashboard, making marketing management easier and more efficient than ever. This centralized approach allows businesses to streamline their marketing efforts and focus on what truly drives growth.

Every shopper has unique traits that set them apart. Our innovative algorithms are crafted to assess and adjust to these individual shopping patterns, providing a personalized experience for every single user. By utilizing an extensive network, we gather valuable insights into the shopping journeys occurring across numerous retail environments. This approach bridges the gap between online and offline shopping experiences through various purchasing channels, enabling us to identify and engage shoppers effectively, thereby turning them into devoted customers. Partnering with other e-commerce platforms and retailers grants businesses an opportunity to regain oversight of their operations. Following transactions, you'll be able to connect directly with customers from other merchants, thereby expanding your clientele. In addition, you can enhance customer satisfaction by offering personalized promotions from various stores within our network, maximizing each interaction. Yuzu skillfully identifies individual shoppers and delivers the perfect message or offer tailored to their specific preferences, successfully converting them into committed patrons. Setting up your account and incorporating our plugin is a quick process, taking only a few minutes, and managing your campaigns along with launching initial re-engagement strategies can be achieved with just a few clicks. This efficient system guarantees that businesses can swiftly adjust and cater to their customers' desires, leading to increased engagement and overall satisfaction. As a result, brands can foster stronger relationships with their customers, ultimately driving long-term loyalty and success.

Optilead specializes in delivering cutting-edge solutions aimed at reclaiming abandoned shopping carts for online retailers. Our sophisticated software provides businesses with the tools necessary to reconnect with potential sales that have slipped away, leveraging multiple re-engagement channels to drive revenue growth. We utilize various strategies, including phone calls, emails, and SMS, to contact users who have left the purchasing process prematurely. Our analytics show that this diverse approach is the most efficient for remarketing, enabling companies to identify and target specific segments of leads effectively. Shopping cart abandonment remains a prevalent issue in the e-commerce landscape, but Optilead's recovery system equips businesses to enhance their conversion rates substantially by guiding customers back to finalize their purchases. What distinguishes Optilead’s software is its exceptional capability to execute a multi-channel strategy, which focuses on retargeting high-value prospects to convert abandoned carts into completed sales. Additionally, our real-time remarketing technology swiftly identifies when users depart from the site, employing a strategic combination of phone, email, and SMS outreach to encourage their return. This holistic strategy guarantees that businesses can connect with potential customers precisely when needed, ultimately boosting their likelihood of recovering lost sales. As e-commerce continues to grow, the importance of effective cart recovery solutions like those offered by Optilead becomes increasingly vital for sustaining business success.