List of the Top 3 Email Marketing Software for Fundraise Up in 2025

Mailchimp, a prominent marketing automation platform, boasts a user base of over 11 million worldwide. The platform offers AI-driven insights and content generation tools that enable businesses to tailor their email and SMS communications specifically for each customer. With an impressive 99% delivery rate and more than 300 integrations, Mailchimp empowers organizations to maintain strong connections with their clientele while fostering repeat business and enhancing brand loyalty—effortlessly fitting within existing workflows. Prominent companies such as TEDTalks, Shutterstock, Boston Market, and Nikon India utilize Mailchimp to elevate their email marketing efforts and drive revenue. Its user-friendly design distinguishes the platform, making it accessible to both tech-savvy users and those less familiar with technology. Since its inception in 2001, Mailchimp has experienced remarkable growth, establishing itself as a leading global marketing automation provider with offices located in cities like Atlanta, Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. The platform is dedicated to offering an exceptional and tailored user experience. Recently, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), a well-known global financial technology company, marking a new chapter in its evolution and promising even further enhancements to its services. This acquisition is expected to expand Mailchimp's capabilities and reach, providing even more value to its diverse user base.

Neon CRM stands out as a robust and reliable database solution tailored for expanding nonprofit organizations and membership associations. Crafted by nonprofit professionals for their peers, Neon CRM embodies a people-first philosophy in record management, granting your organization immediate access to insightful data metrics that foster and maintain genuine relationships with constituents. With features designed to keep supporters engaged, Neon CRM includes built-in email marketing and a suite of prospect management tools, allowing for innovative automated workflows and triggers. The platform's extensive functionality empowers organizations to flourish through comprehensive fundraising, membership, event, and volunteer management tools, alongside online shopping capabilities, automated receipting, communication, and over 50 integrations with industry partners. This dynamic system enables a deeper understanding of the connections individuals have with your organization, shedding light on the reasons behind their support—both financial and through volunteering—and illustrating how they continuously interact with your mission. By leveraging the capabilities of Neon CRM, nonprofits can not only track engagement but also enhance their strategies for outreach and relationship-building, ensuring long-term sustainability and community impact.

Blackbaud Luminate Online provides you with essential resources to engage new supporters, implement online fundraising strategies, and nurture lasting connections with donors. Each Luminate Online setup is accompanied by ongoing strategic services that not only help you kick off your efforts but also prepare your organization for sustainable success in the future. Our consultants work closely with you to design a fundraising or engagement initiative that meets your specific requirements, using our vast array of best practice templates, and follow this with three months of marketing tactics to guarantee a successful campaign rollout. Furthermore, with advanced peer-to-peer and advocacy features, alongside smooth CRM integrations, you can create a well-rounded engagement experience for both your supporters and your organization. You can also manage effective email marketing initiatives throughout the entire cycle—from the early stages of creation and testing to accurate delivery and follow-up, ensuring engagement remains high at all stages. This comprehensive strategy not only achieves immediate results but also lays the groundwork for sustained relationships with your constituents over time. By focusing on both short-term and long-term goals, your organization can thrive in a competitive landscape.