List of the Top 8 Email Marketing Software for Lightspeed Retail in 2025

Mailchimp, a prominent marketing automation platform, boasts a user base of over 11 million worldwide. The platform offers AI-driven insights and content generation tools that enable businesses to tailor their email and SMS communications specifically for each customer. With an impressive 99% delivery rate and more than 300 integrations, Mailchimp empowers organizations to maintain strong connections with their clientele while fostering repeat business and enhancing brand loyalty—effortlessly fitting within existing workflows. Prominent companies such as TEDTalks, Shutterstock, Boston Market, and Nikon India utilize Mailchimp to elevate their email marketing efforts and drive revenue. Its user-friendly design distinguishes the platform, making it accessible to both tech-savvy users and those less familiar with technology. Since its inception in 2001, Mailchimp has experienced remarkable growth, establishing itself as a leading global marketing automation provider with offices located in cities like Atlanta, Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. The platform is dedicated to offering an exceptional and tailored user experience. Recently, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), a well-known global financial technology company, marking a new chapter in its evolution and promising even further enhancements to its services. This acquisition is expected to expand Mailchimp's capabilities and reach, providing even more value to its diverse user base.

Klaviyo enables companies to forge more intelligent digital connections by converting customer data into valuable and impactful interactions. It simplifies engagement for B2C brands across various channels, including email, SMS, web interactions, and customer reviews, ensuring they can reach customers at every point of interaction. With the endorsement of over 157,000 businesses, Klaviyo accelerates revenue growth in a more effective manner. The platform boasts over 350 integrations that facilitate quick onboarding for marketers. Key functionalities include predictive analytics, AI-driven automation, customizable templates, A/B testing, and user-friendly segmentation and email workflows, all designed to help marketers deliver the right message to the right audience at the optimal time. Additionally, Klaviyo provides seamless integration with payment processing and point of sale (POS) systems, including popular platforms such as Magento, Shopify, and WooCommerce, enhancing its utility for a diverse range of businesses. This comprehensive approach allows brands to not only communicate effectively but also to optimize their overall customer experience.

Explore the email solution designed specifically for agile teams aiming for enhanced efficiency. Recognizing the difficulties in locating a cost-effective yet robust email service, Mailjet stands out as the perfect answer to your needs. Our innovative features are crafted to support your business expansion while being budget-conscious. With our intuitive email editor, Passport, creating beautiful, responsive emails becomes a breeze in just a few clicks. You can select from a vast array of complimentary email templates or tap into your creativity by starting from scratch. Improve collaboration among team members with Mailjet’s Collaboration Toolkit, which facilitates simultaneous work on the same email template or campaign, thereby increasing your team's overall productivity. Our commenting and approval workflow significantly minimizes feedback loops, leading to faster completion times. Personalize each email by leveraging the customer data you collect, and segment your contact list to guarantee that the right messages reach the intended audience. This approach makes it easy for every recipient to feel appreciated and acknowledged. Additionally, you can assess the success of your campaigns through real-time statistics available for each sending, which aids in refining your strategies for even greater outcomes. With Mailjet, achieving success in email marketing is not only achievable but also pleasantly straightforward, ensuring your team remains focused on what truly matters.

Justuno is a visitor conversion platform driven by AI that has gained the trust of Shopify merchants across various scales. By leveraging vast amounts of data, it offers smart lead capture, customized messaging, and valuable insights that help turn clicks into actual sales. Merchants can take advantage of features such as upselling, cross-selling, exit offers, abandoned cart recovery, and messaging banners, among others. Enhanced Pop-Ups and On-Site Communication This approach is among the most straightforward and effective methods to expand your email subscriber list, create sales prospects, and boost average order value (AOV). It enables businesses to convey critical information to their customers and present exclusive offers based on specific customer behaviors or cart activities. Conversion Enhancement Enhance your marketing return on investment and make the most of your current traffic by delivering the most pertinent messages tailored to each individual user. Commerce AI: Tailored Upselling and Cross-Selling When a customer includes a related item in their shopping cart, you can initiate focused upsell or cross-sell alerts to encourage additional purchases, ultimately driving more revenue. This strategic targeting not only improves the shopping experience but also increases the likelihood of higher sales conversions.

Building outstanding relationships with your guests starts here. Ensure that visitors have a remarkable online journey that inspires their return — we appreciate your creativity and vision. It would be our honor to support your successes. Our reservation widget enables you to provide a unique online booking experience that embodies the individuality of your restaurant, from the landing page of your website to the confirmation emails sent to guests. You can streamline daily operations without interrupting service, as the reservation system is designed to manage table allocations just as you would. Formitable consolidates all your data effortlessly; whether it pertains to dietary restrictions, customer feedback, or spending patterns, a detailed guest history is readily available at your fingertips. To reduce revenue loss due to no-shows, you can set up down payments and prepaid bookings by specifying the amount and refund policy while accommodating various payment options like iDeal, PayPal, and credit cards. Furthermore, you can benefit from complimentary real-time reservations through Google, ensuring that your bookings integrate smoothly with your POS system, thereby enhancing efficiency and quality of service. This seamless integration not only enriches the guest experience but also ensures that each interaction is both impactful and worthwhile, fostering lasting connections with your clientele. With our tools, your restaurant can thrive and stand out in a competitive market.

ZEPIC is an advanced Customer Engagement Platform that leverages AI to offer tailor-made customer interactions at every stage of the customer journey. At the heart of this platform lies Zenie AI, which consolidates data, automates multi-channel campaigns, and generates actionable insights to empower marketers in their efforts. With its integrated Customer Data Platform (CDP), ZEPIC provides a comprehensive view of customers, facilitating smart audience segmentation and activation across diverse channels. The platform's user-friendly, award-winning interface enables businesses of all sizes to design impactful marketing campaigns without requiring extensive technical skills. This capability not only streamlines marketing efforts but also significantly boosts the potential for business expansion. Moreover, by focusing on personalization, ZEPIC helps brands forge stronger connections with their audiences.

Marsello is tailored for retailers operating across multiple channels. By integrating data-driven automation with email, SMS, and loyalty initiatives, it enables effective and focused marketing outcomes. Retailers utilizing Marsello typically see an impressive return on investment of 45 times. The platform is seamlessly connected to your Point of Sale and eCommerce systems, analyzing customer interactions both in-store and online to provide timely, targeted marketing efforts that yield measurable results. Functioning as a comprehensive marketing solution, Marsello gathers customer information from both physical and digital platforms, encourages repeat visits, and fosters ongoing engagement. With Marsello, businesses can craft a cohesive customer experience that enhances loyalty and increases spending. It removes uncertainties from marketing strategies by offering expertly designed email templates and loyalty programs. These resources and automated triggers are instrumental in ensuring that your marketing efforts reach the right audience precisely when they need it. Furthermore, Marsello empowers retailers to adapt their strategies based on real-time data, ensuring ongoing relevance in a competitive marketplace.

Bloomreach revolutionizes the e-commerce landscape by personalizing the shopping experience through its dynamic data engine, which integrates customer and product information in real-time, allowing businesses to grasp consumer preferences effectively. This insightful understanding is seamlessly linked across all channels, creating an expansive e-commerce environment that adapts to shifting consumer behaviors during their shopping journeys. Loomi's advanced AI technology also paves the way for innovative purchasing methods, enhancing the overall shopping experience. Among Bloomreach's offerings are Engagement, a sophisticated marketing automation platform; Discovery, an intelligent search solution designed for e-commerce; Content, a unique content management system devoid of a conventional user interface; and Clarity, which utilizes AI for conversational shopping. The company holds numerous patents in the AI domain and caters to well-known global brands, including Williams-Sonoma and Bosch, solidifying its position as a leader in the industry. Ultimately, Bloomreach's commitment to innovation ensures that it remains at the forefront of e-commerce personalization.