List of the Top 22 Email Marketing Software for Lytics in 2025

Mapp offers marketers the ability to build tailored customer experiences through its innovative SaaS platform, Mapp Marketing Cloud. Combining AI-powered digital analytics and marketing automation, the platform collects and unifies valuable customer data to deliver detailed insights. With these insights, businesses can trigger personalized campaigns across multiple channels, such as email, SMS, apps, and websites, ensuring a cohesive and engaging customer journey. Mapp's platform not only streamlines data collection but also optimizes campaign delivery, making it easier for marketers to design campaigns that resonate with each individual customer. Its user-friendly interface and powerful automation tools help marketers achieve a higher level of precision in their outreach. Additionally, Mapp's platform is scalable, providing businesses with the flexibility to grow their marketing efforts while maintaining personalized experiences. By using Mapp, companies can boost customer engagement, enhance brand loyalty, and improve overall marketing performance across various digital touchpoints.

Mailchimp, a prominent marketing automation platform, boasts a user base of over 11 million worldwide. The platform offers AI-driven insights and content generation tools that enable businesses to tailor their email and SMS communications specifically for each customer. With an impressive 99% delivery rate and more than 300 integrations, Mailchimp empowers organizations to maintain strong connections with their clientele while fostering repeat business and enhancing brand loyalty—effortlessly fitting within existing workflows. Prominent companies such as TEDTalks, Shutterstock, Boston Market, and Nikon India utilize Mailchimp to elevate their email marketing efforts and drive revenue. Its user-friendly design distinguishes the platform, making it accessible to both tech-savvy users and those less familiar with technology. Since its inception in 2001, Mailchimp has experienced remarkable growth, establishing itself as a leading global marketing automation provider with offices located in cities like Atlanta, Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. The platform is dedicated to offering an exceptional and tailored user experience. Recently, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), a well-known global financial technology company, marking a new chapter in its evolution and promising even further enhancements to its services. This acquisition is expected to expand Mailchimp's capabilities and reach, providing even more value to its diverse user base.

Brevo, previously known as Sendinblue, is a versatile platform designed to foster customer relationships through various channels such as Email, SMS, and Chat. It provides an all-encompassing toolkit aimed at transforming casual visitors into loyal customers. With its visually appealing email campaigns, you can effectively engage your audience directly in their inboxes. The platform enables businesses to enhance their connections by streamlining marketing campaigns, along with sending transactional emails and SMS notifications. What sets Brevo apart is its exceptional team dedicated to customer satisfaction, paired with pricing that is sure to please. Additionally, the platform combines a wide range of services into one seamless and user-friendly solution that simplifies the process of reaching out to customers. Enjoy the experience of Happy Sending with Brevo!

Join the email service that developers and marketers rely on for efficiency, scalability, and expertise in delivery. The Twilio SendGrid Email API, along with its unique Mail Transfer Agent (MTA), user-friendly console, robust features, and knowledgeable email professionals, simplifies the process of ensuring your emails are delivered swiftly and seamlessly. Whether your needs involve sending a mere 100 emails or an astounding 100 billion, SendGrid is designed to grow with you, all while enhancing inbox placement and maintaining your reputation as a reliable sender. You can keep an eye on engagement metrics and improve deliverability through our Deliverability Insights dashboard. Additionally, you can easily integrate with our RESTful APIs and SMTP in just minutes, utilizing sample code libraries available in seven different programming languages, along with interactive documentation, templates, and an array of other resources to support your email initiatives.

Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, emerges as the leading choice for boosting B2B marketing automation, removing the need for complex IT or development assistance. This platform is specifically designed to equip users with the means to generate premium leads and maintain a consistent stream of opportunities, which ultimately contributes to increased profitability. Its all-encompassing interface is filled with functionalities such as Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing and Scoring, Multivariate Testing, Search and Social Marketing, along with Website Visitor Tracking. By utilizing this tool, organizations can build lasting connections with their customers through scalable and tailored outreach, while promoting synergy with sales and customer service teams. Users can effortlessly design dynamic, personalized emails and landing pages with just a few clicks, eliminating the need for coding and significantly simplifying the process. Furthermore, sales representatives have full visibility into prospect engagement, allowing for a smooth transfer of leads that optimizes conversion rates. This comprehensive approach not only enhances marketing effectiveness but also ensures that businesses stay competitive in a rapidly evolving digital landscape.

Elevate your customers to passionate advocates using Campaign Monitor by Marigold, a powerful email marketing and automation tool aimed at producing real business results. With its intuitive drag-and-drop email builder and a vast collection of beautifully designed, professional templates, creating successful email campaigns is simple and straightforward. The platform also boasts a comprehensive suite of features that allow you to craft personalized customer journeys, create smart segments, and nurture unique relationships with each subscriber, ensuring meaningful engagement. By harnessing these tools, companies can markedly improve their marketing strategies and cultivate deeper relationships with their audience. Ultimately, this leads to increased customer loyalty and enhanced brand advocacy, setting businesses on a path to greater success.

Marketo Engage, part of the Adobe Experience Cloud, offers a robust solution for lead management specifically designed for B2B marketers who seek to improve customer experiences by engaging throughout the complex buying journey. This platform skillfully integrates both demand generation and account-based marketing approaches, bridging the gap between marketing and sales to foster personalized interactions, enhance content, and evaluate business results across all channels, from initial acquisition to customer advocacy. By leveraging a wealth of behavioral insights, built-in intelligence, and sophisticated journey flows, users can pinpoint, engage, and accelerate their most promising leads in collaboration with their sales teams. Moreover, features such as predictive content, A/B testing, and tailored personalization are available to guarantee that every experience is relevant and consistent. Engage with your prospects and customers through a variety of channels, such as email, display ads, mobile platforms, social media, search engines, and even offline avenues, to create timely and compelling interactions. Finally, utilizing these resources enables you to gather valuable insights, validate your strategies, and optimize the effectiveness of your marketing initiatives, promoting a cycle of continuous growth and enhancement. This holistic approach not only enriches the customer journey but also empowers marketers to make data-driven decisions that lead to sustained success.

Streamline your email marketing efforts with iContact, a straightforward solution crafted for businesses of all sizes to enhance their results. This platform offers a wealth of vital features such as Spamcheck, effective list management, personalized coaching, comprehensive reporting, an easy-to-use drag-and-drop editor, autoresponders, social media integration, and more. If you've tried different email marketing services before, you may find iContact to be your preferred option—not only because it is user-friendly but also due to the exceptional support available via phone, email, or live chat whenever you require help. Our dedicated technical support team is focused on assisting you in optimizing your email campaigns to achieve the highest engagement with your audience. With the powerful drag-and-drop editor, crafting engaging email marketing content is effortless. Furthermore, you can choose from a wide array of attractive, modern email templates that can be customized to represent your brand identity in mere minutes, ensuring your messages capture attention. Ultimately, iContact empowers you to effectively connect with your customers, enhancing your overall marketing strategy and driving better results.

OneSignal stands out as the leading platform for customer engagement, enabling mobile push notifications, web push messages, and in-app communications for over one million developers and marketing professionals. With its straightforward setup, OneSignal facilitates sending push notifications to your entire user base, offering robust features like segmentation, automated messaging, and smart delivery options. Designed with developers in mind, it supports coding in any programming language and can be implemented with fewer than ten lines of code. Additionally, it ranks as the most adaptable push notification provider, boasting integrations with major analytics services and Data Management Platforms (DMPs), along with Zapier, which connects to more than 1,400 applications and platforms. OneSignal provides the capability to send an unlimited number of messages to mobile users, as well as to up to 10,000 web push subscribers. Notably, 76% of the top million websites utilizing push notifications have chosen OneSignal as their provider, highlighting its significant presence in the market. Moreover, its user-friendly interface and comprehensive features make it an ideal choice for businesses looking to enhance their communication strategies.

Connect with individual clients by employing a variety of tools that enable you to create personalized and pertinent content, ranging from basic email marketing to sophisticated cross-channel campaign management. By integrating data from different sources and devices, you can cultivate a thorough understanding of your clientele. Gather and leverage first-, second-, and third-party data to derive insights into your audience, facilitating growth by appealing to new market segments. Make effective use of data in conjunction with AI technologies, such as Einstein, to handle each interaction seamlessly. Be attuned to customer intent, decode their requirements, and deliver tailored communications that build trust and rapport. Foster two-way, immediate engagement that spans from the first touchpoint to customer advocacy. Additionally, present the next optimal action for each individual at scale, ensuring that all interactions remain relevant and timely. In addition, continuously evaluate the overall impact of your marketing efforts across various digital channels and devices, utilizing AI and a distinctive partnership with Google Analytics 360 to refine your strategies for ongoing success. Ultimately, this comprehensive approach will empower you to meet the evolving needs of your customers while driving your business forward.

Mailgun presents a powerful email automation solution specifically designed for developers. With Mailgun, users can take advantage of an extensive cloud-based email service that facilitates the sending, receiving, and tracking of emails produced by their applications and websites. The platform supports numerous programming languages, including Python, Ruby, PHP, Java, and C#. Furthermore, Mailgun's tracking features allow users to effectively monitor all outgoing emails, significantly reducing the chances of those emails being flagged as spam. This capability not only improves email deliverability but also offers crucial insights into user interaction and engagement. By leveraging these tools, developers can enhance their communication strategies and optimize their email outreach efforts.

Maropost's cloud-based marketing platform consolidates all your email marketing requirements into a single tool, enabling you to: - Dispatch targeted communications precisely when needed to the appropriate contacts The platform's personalization features facilitate sophisticated segmentation and targeting - Achieve superior deliverability while gaining a comprehensive view of your customers Countless businesses across media, publishing, ecommerce, and retail rely on Maropost to send focused emails each month. Designed to enhance revenue through multi-channel customer engagement, our marketing automation platform helps boost audience interaction, drive customer acquisition, and promote sales growth. With advanced capabilities in reporting, segmentation, and email automation, Maropost effectively converts prospects into loyal clients by providing timely and targeted messages. Moreover, Maropost demonstrates exceptional efficiency in delivering emails to inboxes, ensuring high engagement rates for your campaigns. Ultimately, this platform empowers businesses to optimize their marketing strategies and achieve their goals.

Utilize Iterable, a premier platform for growth marketing and user engagement, to deliver the perfect message to the right device at the most opportune time. This cutting-edge tool offers authentic omni-channel relevance at scale, enabling B2C marketers to send personalized communications customized for each user across multiple channels. By harnessing real-time customer insights, Iterable allows marketers to design focused messages and run campaigns effortlessly. Moreover, the platform includes an intuitive Workflow Studio, which facilitates the creation of automated marketing campaigns. With features that cater to a diverse range of marketing strategies across all accessible channels, Iterable is specifically engineered to significantly boost user engagement while ensuring a streamlined experience for marketers. Ultimately, this powerful tool is instrumental in fostering meaningful connections with audiences.

Blueshift enables brands to connect with customers on an individual basis by transforming data and intelligence into simple, actionable insights that span all channels. Our comprehensive platform merges a customer data system, AI-driven decision-making, and a multi-channel marketing center, providing brands with the essential tools to create personalized and immediate experiences at every stage of the customer journey. By leveraging this integrated approach, brands can enhance engagement and foster deeper relationships with their audience.

Revolutionize your customer interactions with Engagement Cloud, a platform that empowers your team to harness valuable customer insights and data for creating customized omnichannel marketing strategies. This innovative solution seamlessly integrates with your existing eCommerce and business frameworks, offering a comprehensive marketing approach that yields significant results. Previously known as dotmailer, dotdigital functions as a cloud-based email marketing automation service tailored for small to medium-sized enterprises (SMBs) as well as larger B2B, B2C, and eCommerce entities. Its user-friendly yet powerful features allow businesses of all sizes to easily craft, implement, and track personalized, optimized, and targeted email campaigns. Among the standout features of dotdigital are multichannel marketing capabilities, efficient lead nurturing processes, optimization of email dispatch times, automated responses, and thorough campaign management, guaranteeing that every marketing initiative is both tactical and effective. This robust toolkit not only enhances customer engagement but also elevates the overall marketing strategy, enabling businesses to connect with their audience in more meaningful ways than ever before. By leveraging these advanced tools, organizations can truly maximize their marketing potential.

Braze is an innovative customer engagement platform that facilitates messaging across various channels such as push notifications, email, and mobile applications. Designed to thrive in a mobile-centric environment and to adapt to the future of ambient computing, Braze stands out as the sole platform that offers real-time data streaming capabilities. This feature replaces outdated databases that were inadequate for serving today's interconnected consumers. By integrating data, technology, and teams, Braze enhances marketing efforts to be more genuine and relatable, leading to increased customer satisfaction. With a workforce of hundreds, Braze is a venture-backed organization with locations in cities including New York, San Francisco, London, and Singapore. Recognized for its rapid growth, the company earned the #85 spot on Forbes Cloud 100 and #21 on both Inc.'s 500 Fastest Growing Companies and Deloitte's Technology Fast500 List. Furthermore, The New York Times has acclaimed Braze as part of 'The Next Wave Of Unicorn Start-Ups', highlighting its potential for substantial impact in the industry. The company’s commitment to revolutionizing customer engagement is evident through its impressive accolades and global presence.

We empower innovative marketers to tap into the capabilities of artificial intelligence, ensuring they craft impactful experiences for their target audiences. Moving towards the future necessitates abandoning outdated practices; it’s time to say farewell to traditional drip campaigns and embrace intelligent lifecycle marketing automation that enables greater achievements in less time. Our cutting-edge platform utilizes AI to enhance your email marketing efforts, surpassing the effectiveness of old-fashioned rules-based approaches while conserving both time and resources. Renowned global brands trust ReSci for its remarkable performance and outstanding deliverability. Daily, our AI technology produces a staggering 7 billion predictions. Our award-winning system reveals concealed patterns within customer data, promoting data-driven strategies that can profoundly alter your marketing approach. We predict each customer's purchasing intent, their preferences for particular products, and their current position in the buying journey, among various other insights. As the leading Customer Data Platform with AI-driven predictions at its foundation, we equip you to manage customer relationships adeptly while gaining crucial insights into their behaviors and trends, allowing for predictions tailored to every user. By doing so, we facilitate the connection between data and actionable marketing initiatives, ultimately transforming how you engage with your customers. This holistic approach not only enhances customer interactions but also drives better results across your marketing campaigns.

To gain a comprehensive understanding of your audience, the first step is to utilize the vast amounts of data produced by your various media, events, and subscription offerings. By aggregating this data, you can create a cohesive view of your audience, which will ultimately enhance your financial opportunities. A thorough understanding of audience engagement enables you to track data more efficiently, leading to better-informed marketing decisions. Omeda allows you to design innovative products and platforms, starting with clearly defined audience segments and objectives. Additionally, we integrate smoothly with your key Adtech and CRM solutions. By executing strategies across your owned and operated brands and expanding audience engagement through omnichannel efforts, you can increase revenue and improve yield. Omeda is committed to tackling all your data-related inquiries and business obstacles, even during the late-night hours. Our dedicated support team is available 24/7 to provide outstanding service and enhance your overall experience, ensuring that you feel supported throughout your audience engagement journey. In this way, you can focus on growth while we handle the complexities of data management.

To achieve true digital transformation, it is essential that your marketing data is both dependable and actionable, enabling you to engage with customers through personalized experiences that boost customer lifetime value. By delivering tailored interactions, consistent messaging across various channels, and loyalty programs, you can greatly enhance your connections with customers. Marigold Engage+ (formerly Cheetah Digital) provides marketers with the essential tools to expand operations rapidly and meet the evolving needs of modern consumers. As the demand for digital transformation intensifies, developing new capabilities to adapt to changing expectations becomes vital. Marigold Engage+ streamlines this process by offering the integrated technology and services required to build lasting, profitable, and mutually beneficial customer relationships. With our platform, you can identify fresh opportunities, create specific audience segments, and manage data through real-time interaction strategies effectively. Transform your marketing efforts into a vibrant consumer database by designing captivating experiences that successfully convert the unknown into the known, ensuring your business remains competitive in a fast-paced market. Moreover, this strategy not only leads to immediate outcomes but also lays the groundwork for sustainable success and enduring customer loyalty, solidifying your position in the industry. Embracing this innovative approach will empower you to navigate the complexities of consumer behavior with confidence.

Enhance your relationships by implementing cross-channel messaging at every phase of the customer journey. Marigold Engage, formerly known as Selligent, offers a powerful, flexible, and customizable email marketing platform that enables businesses of all sizes to create and execute marketing campaigns, refine audience segments, design personalized offers and communications, optimize marketing strategies, increase conversion rates, and ultimately drive revenue growth. Connect with your customers at the perfect time and place by sending timely, automated, and individualized messages through various channels, including email, SMS, web, and social media. With AI-driven suggestions, you can improve conversions, boost engagement, and foster brand loyalty through machine learning techniques that offer real-time insights based on user behaviors and contextual data. Customize your communications by crafting messages that predict user actions, highlight offers based on previous interactions, and leverage your most valuable asset—your data—to its fullest potential. Moreover, utilizing these insights not only helps in building enduring customer relationships but also supports the long-term growth of your organization. By consistently engaging with customers through relevant and personalized content, you can create a more meaningful connection that translates into lasting loyalty.

Cordial provides a versatile messaging and data platform tailored for agile marketing teams and technology professionals, empowering them to send messages that are not merely personalized but truly resonate on a personal level. This innovative platform enables the creation of relevant and insightful communications across multiple channels seamlessly. By transforming customer data into meaningful interactions between brands and individuals, businesses can significantly improve the customer journey, encompassing everything from initial acquisition through to retention and loyalty development. Teams can work together efficiently to develop scalable messaging workflows that are reusable, promoting a coherent process for crafting customized messages within one unified system. Additionally, the platform supports the collection and activation of customer and business data from diverse sources within the technology landscape, allowing for immediate utilization in messaging efforts. This holistic strategy guarantees that each message strikes a chord with its target audience, thereby optimizing engagement and overall effectiveness. Ultimately, Cordial's platform not only enhances communication but also reinforces the strategic alignment of marketing efforts with customer needs.

Marketing organizations have the opportunity to leverage a cohesive platform that effectively manages and synchronizes every customer interaction across multiple channels, such as email, mobile, social media, display ads, and online environments. Chief Marketing Officers (CMOs) from various industries are equipped with the necessary tools to deliver exceptional customer experiences throughout all marketing activities and every stage of the customer journey. By converting data from multiple sources into actionable insights, businesses can develop highly targeted audience segments and allow customers to influence their forthcoming experiences through near real-time interactions. With Oracle Responsys, marketing teams are provided with vital resources to deliver the relevant and engaging experiences that customers anticipate across a variety of devices and channels. Even with technological advancements, email marketers still face challenges in effectively utilizing customer data for personalized campaigns, sustaining ongoing engagement, and integrating email marketing strategies across diverse channels. Furthermore, Oracle Responsys is distinguished by its award-winning email marketing capabilities, ensuring marketers can forge meaningful connections with their audience. By harnessing these integrated features, organizations can refine their marketing strategies, cultivate stronger customer relationships, and ultimately drive better business outcomes. This comprehensive approach not only addresses existing challenges but also positions companies to thrive in an increasingly competitive landscape.