List of the Top 24 Location-Based Marketing Apps for Android in 2025

HERE stands out as the premier location platform for developers, surpassing competitors like Google Mapbox and TomTom in mapping excellence. By making the switch to this superior service, you can unlock greater monetization possibilities for your projects. With an extensive array of rich location data, innovative products, and robust tools, HERE empowers your business to make significant advancements. The platform enables you to integrate location-aware functionalities seamlessly into your applications and web services. You'll receive complimentary access to over 20 top-tier APIs, encompassing features like Mapping and Geocoding, Routing and Traffic, Weather, and much more. By registering for HERE Freemium, you can utilize the HERE XYZ Map Builder, which provides you with 5GB of storage for your geospatial data. Regardless of your expertise level, you can easily dive into the world of cutting-edge mapping and location technology to enhance your offerings. It’s not just about the tools; it’s about transforming how you connect with your audience through precise location insights.

Founded in 2011, PlotProjects has achieved remarkable success, earning recognition from The Wall Street Journal as one of Europe’s most promising startups in 2013. Today, we stand as the leading global provider of location marketing solutions for app-based companies. Our innovative technology enhances the customer journey by providing a contextual layer that captures micro-moments at every interaction, whether online or offline. Brands and publishers utilize our technology to gain valuable location insights, link both online and offline store visits, retarget audiences, and engage consumers with personalized messages that are contextually relevant. We offer a comprehensive geofencing SDK compatible with both iOS and Android, designed for effortless installation and use. This SDK seamlessly integrates with your entire digital ecosystem, connecting your app with customer data, marketing automation tools, and behavioral analytics platforms. Since its inception, our SDK has set the standard in geofencing, location intelligence, and marketing automation, continually evolving to meet the needs of our clients. Our commitment to innovation ensures that businesses can effectively leverage location-based marketing strategies to drive engagement and increase customer loyalty.

Woosmap provides an innovative suite of geolocation APIs and SDKs that prioritize user privacy by leveraging our proprietary data sources, all while refraining from gathering any personal information. This enables developers to craft exceptional location-based user experiences for countless consumers, leading to enhanced conversion rates and enriched experiences throughout various digital interactions. By relying on our distinct data sourcing, Woosmap ensures that businesses can thrive without compromising user privacy. Furthermore, our commitment to privacy-first technology allows companies to build trust with their customers while delivering tailored services.

Notificare stands out as a top provider of Customer Engagement Platforms designed to assist brands in reconnecting with their audiences, understanding customer tendencies, and boosting conversion rates. With an all-in-one tool that encompasses App Push, Web Push, Email, SMS, and Mobile Wallet, it effectively sends out the most engaging communications possible. Established in 2012 and based in Rotterdam, Netherlands, the company holds an ISO/IEC 27001 certification. Among its esteemed clientele are well-known brands such as Rituals, Hunkemoller, ICI Paris XL, Jumbo supermarkets, and G-Star. In the realm of customer engagement, every hero indeed benefits from having a dependable partner by their side.

Kumulos is a user-friendly customer engagement platform that provides a comprehensive 360-degree perspective to foster lasting customer relationships. It includes features such as in-app messaging, web push notifications, and mobile push notifications, all designed to enhance user interaction. The Kumulos Mobile Marketing Hub enables the creation and management of omnichannel campaigns seamlessly from a single interface. You can tailor your campaigns using tools like rich interactive messaging, geotargeting, audience segmentation, and channel management. With its fully automated capabilities, Kumulos takes the uncertainty out of campaign timing by delivering receipts and ensuring intelligent message delivery. To attract new customers, features like ASO and deferred deep linking can be utilized effectively. Additionally, the platform provides robust analytics and reporting tools that allow you to keep track of all performance metrics for ongoing improvements. It also includes crash reporting and diagnostics to guarantee your app remains operational, prioritizing fixes to enhance the overall user experience. For those interested in exploring its capabilities, Kumulos offers a free trial period lasting 30 days, giving users a risk-free opportunity to evaluate the platform's potential. Overall, Kumulos stands out as a powerful tool for modern marketers looking to optimize their customer engagement strategies.

Proxi.cloud is at the forefront of marketing innovation, utilizing proximity and geolocation technologies to transform the way businesses engage their customers. Their software development kit significantly improves the capabilities of clients' applications, facilitating location-driven communication and analytics services. This initiative seeks to equip clients with a robust platform to effectively manage their proximity marketing strategies through various advanced technologies like geofencing, Wi-Fi, and beacons. By implementing this cutting-edge technology, Proxi.cloud effectively increases customer foot traffic and enables detailed measurement at every stage of the consumer journey. Their mobile solutions enhance user interaction via dynamic push notifications and tailored in-app communications, successfully bridging the gap between users' online and offline experiences within a mobile application. Furthermore, Proxi.cloud equips clients with crucial insights into consumer footfall patterns, brand loyalty metrics, and the ROPO (Research Online, Purchase Offline) phenomenon, establishing their platform as an essential link between the digital and physical worlds. This seamless integration not only refines marketing strategies but also provides clients with a more profound comprehension of their customers' behaviors and preferences, ultimately driving more effective decision-making. Additionally, by continuously adapting to evolving market trends, Proxi.cloud ensures that their solutions remain relevant and impactful in a competitive landscape.

No matter what industry you are part of, our knowledge can help you identify the ideal proximity technology solution designed specifically for your needs, whether for marketing initiatives or logistical operations. Utilizing a well-thought-out combination of proximity technologies, including Beacons, Geofencing, Wi-Fi, NFC, and QR codes, can significantly enhance the success of your campaigns. Smartwhere leads the charge in retail innovation, providing a versatile platform that meets the demands of both small enterprises and large multinational corporations. The Smartwhere SDK allows for easy integration of proximity capabilities into both new and existing mobile applications, facilitating quick implementation with minimal coding required. This streamlined process guarantees that mobile campaigns can adopt proximity technologies seamlessly, ensuring a rapid time-to-market. Traveling can often come with various challenges, yet proximity technology allows travelers to enjoy a more streamlined experience by guiding them to their gates, helping them pinpoint their current location, or easily finding nearby shops. Furthermore, the application of proximity technology enables healthcare providers and governmental organizations to significantly enhance their service offerings, thereby improving the overall user experience for all parties involved. By adopting these advanced technologies, businesses can not only optimize their operations but also forge deeper connections with their target audiences, ultimately leading to greater satisfaction and engagement. In a constantly evolving market, staying ahead with such innovations is crucial for long-term success.

Customized mobile passes equipped with proximity features are accessible on both Android and iOS platforms, removing the necessity for a standalone mobile app. As customers approach your establishment, they can receive personalized promotions, and you have the ability to modify these alerts in real-time. This innovative system leverages rich native mobile content, surpassing the limitations of basic SMS communications. For customers redeeming coupons and loyalty passes in-store, our complimentary iOS app is available for your convenience. Through the loyalty program, you can assign a flexible number of points for each redemption, such as granting 1 point for every dollar spent. When customers present their QR code, the pass ID along with the date and location of the transaction will be automatically recorded in your analytics dashboard. Moreover, to associate each redemption with a particular employee, the app can be configured to require a valid PIN before processing a pass, with the functionality to create and remove these PINs through your web interface. This detailed system not only enhances tracking and management of customer engagements but also significantly improves the overall user experience by making the process more seamless and efficient. By incorporating these features, businesses can foster stronger customer relationships and drive loyalty more effectively.

Storefries offers a sophisticated geosocial system that empowers retail business owners with detailed understanding of their customers' needs and likes. This cutting-edge platform aids in uncovering locally pertinent content for social media, which significantly boosts their branding initiatives. By utilizing these features, businesses can better connect with their desired audience while refining their marketing tactics. Consequently, this leads to increased customer satisfaction and loyalty over time.

To draw in a greater number of customers and promote more frequent visits, it's essential to align your online marketing initiatives with actual outcomes in-store. This integration can lead to digital marketing performance that consistently surpasses expectations. For businesses that operate physically, the presence of genuine customers is vital, as virtual interactions cannot replicate the significance of foot traffic. Employing strategies that focus on engaging actual customers while monitoring in-store performance generally produces better results. Additionally, personalized communication that aligns with customer behavior can result in a doubling of repeat visits. Ultimately, assessing your success based on real customer entries offers a clearer insight into your return on investment. By adopting this comprehensive strategy, you ensure that your marketing efforts not only thrive in the digital realm but also result in tangible, successful outcomes in the physical world. In this way, businesses can create a seamless experience that fosters lasting relationships with their customers.

A system created to detect and engage with devices located nearby, the Nearby platform streamlines the identification of such devices while enabling effective communication among them. Utilizing a mix of technologies like Bluetooth, Wi-Fi, IP, and audio, this platform empowers users to connect with others directly, bypassing the need for an Internet connection. As a result, it supports a wide range of fluid interactions, such as multiplayer gaming, real-time teamwork, group creation, resource sharing, and content distribution. The Nearby Connections API is available for Android users, providing guidance to evaluate its fit for particular requirements. Moreover, it enables the transmission of small messages between nearby online devices, enhancing the interaction experience. Users can also discover Bluetooth Low Energy Beacons, along with accessing their associated attachments. Additionally, the Nearby Messages API is designed for both Android and iOS, facilitating communication between these platforms and offering a helpful resource to determine its suitability for diverse applications. By fostering a localized interaction environment, the Nearby platform significantly boosts connectivity, encouraging creative use cases in numerous situations. This versatility opens the door for innovative applications that further enhance social and collaborative experiences among users.

NearBee emerges as the top alternative to Google Nearby, specifically catering to small businesses and those invested in proximity marketing. This cutting-edge application is equipped with beacon awareness, enabling users to discover content pertinent to their immediate environment, thus making it a more favorable option than Nearby. By leveraging Physical Web technology, NearBee effectively detects Eddystone URLs and sends timely notifications to users on both Android and iOS devices. Conversely, Google’s Nearby Notifications were frequently perceived as intrusive and repetitive, leading to a detrimental user experience, which ultimately resulted in Google's decision to phase out the feature. NearBee skillfully navigates these challenges by providing captivating, visually appealing notifications that enhance user engagement instead of detracting from it. Users can receive alerts about relevant local content through customizable sounds or vibrations, giving them control over their notification preferences. This personalized approach significantly increases the chances of consumers interacting with notifications, in stark contrast to the subtle and often overlooked alerts from Nearby. In addition to improving user satisfaction, NearBee also cultivates stronger connections between businesses and potential customers by encouraging more meaningful interactions. Furthermore, its user-centric design sets a new standard for how notifications should be delivered in proximity marketing.

The CVO Platform represents a cutting-edge IoT solution tailored for enterprises, emphasizing location and motion intelligence while delivering extensive analytics and event propagation that cater to intricate, data-centric automation needs. With a strong user management framework, it ensures a secure experience for all participants. In addition, the Leantegra platform prioritizes developers, incorporating REST API and SDKs compatible with both iOS and Android, which makes it easy to integrate into mobile and web solutions, alongside various third-party enterprise applications. By providing access to pertinent location and campaign analytics, it enables organizations to make data-driven decisions with confidence. This platform goes beyond conventional features of BLE beacons and location-based advertising, introducing advanced targeting rules, sophisticated Proximity Campaigns, and in-depth analytics. Users have the ability to fine-tune their targeting efforts based on parameters such as proximity zones, dwell duration, user demographics, and CRM data. The Leantegra beacon stands out from standard BLE beacons due to its powerful and unique functionalities, making it a superior option for enterprises eager to elevate their location-based initiatives. Furthermore, the innovative design of the Leantegra beacon not only enhances current capabilities but also sets the stage for future breakthroughs in location intelligence technology. As businesses increasingly adopt these advanced solutions, the potential for transformation in their operational strategies is immense.

GPS has woven itself into the fabric of our everyday lives, often unnoticed. A large number of people rely on navigation apps like Waze and Google Maps to guide their journeys, and many services are fundamentally reliant on GPS technology, highlighted by the challenges of hailing an Uber without it. The benefits of indoor GPS become especially crucial in busy buildings, impacting a wide range of sectors and uses beyond simple directions. By optimizing routes within a facility, GPS helps ensure that people remain oriented, alleviating feelings of confusion. Improved navigation can greatly minimize user frustration associated with locating items or places, leading to a more efficient experience. This effective way-finding not only conserves time but also enhances user retention for mobile applications and boosts overall satisfaction. Additionally, streamlined route planning fosters greater operational efficiency and reduces expenses. As users traverse through different areas, they can receive personalized messages based on their location, facilitating contextual actions and enriching the user experience. The incorporation of GPS technology transcends mere convenience; it has fundamentally altered our approach to navigating both well-known and unfamiliar spaces, creating a more connected and responsive environment. In essence, GPS has not only changed how we find our way, but it has also redefined our interactions with the world around us.

MOCA gathers an extensive range of behavioral and location data from multiple sources in real-time, offering organizations and governments the opportunity to uncover crucial insights into consumer behavior through location intelligence and marketing automation. This functionality supports mobile campaigns that significantly boost audience engagement and retention. By integrating both digital and physical customer information, we create a unified omnichannel experience. Our groundbreaking strategy for customer interaction raises engagement levels dramatically, providing AI-driven marketing solutions that facilitate deep personalization. Moreover, MOCA’s AI Smart Cities solution for Tourism effectively promotes your country, region, or city, emphasizing a person-centric model. We establish sophisticated layers that construct a digital ecosystem, ensuring that individuals, cities, and organizations are equipped with relevant information that stimulates economic growth in the area. Our award-winning cloud-based platform, which relies on proprietary machine learning algorithms, offers profound insights into the customer journey, shaping behavior and crafting exceptional, tailored experiences for each individual. This comprehensive strategy not only elevates customer satisfaction but also fosters sustained growth for businesses and communities alike, creating a thriving environment for collaboration and innovation. Ultimately, by prioritizing the needs of both customers and local economies, MOCA contributes to a more interconnected and prosperous future.

Engage with your customers in real-time and customize your services according to their location through mobile payment platforms such as Apple Wallet and Google Pay. Passworks provides brands with the tools to create and manage content tailored for different mobile wallets, including both Apple Wallet and Google Pay, ensuring that it aligns with their specific business objectives. This capability allows businesses to significantly improve their strategies for customer interaction and satisfaction. By leveraging these technologies, companies can foster stronger relationships with their clientele.

Proxi.vip operates as a customer engagement solution that enhances interactions by leveraging the geographic proximity of customers to your establishment. By crafting individualized experiences based on shoppers' locations and their purchase histories, every customer can feel like a VIP. The platform comprises various elements that can work independently, but their combined use significantly boosts their overall impact. Utilizing cutting-edge mobile location technology alongside personalized digital displays and comprehensive data analysis, we create a unique experience tailored for each customer, guest, or visitor. This adaptable platform caters to numerous industries, such as retail, hospitality, entertainment, and corporate environments. Additionally, Proxi.vip not only transforms how businesses engage with their audience but also emphasizes relevance and personalization in every interaction, ultimately fostering stronger customer relationships.

Customize your content to promote authentic engagement and leave a memorable impact on your audience. Guide your viewers while ensuring that your message strikes a chord with them. Zoniz provides the tools needed to boost interaction through cutting-edge proximity technology. This groundbreaking solution is vital for effectively targeting your audience in an ideal environment. By leveraging Zoniz's proximity technology, public entities and organizations can strengthen their relationships with both community members and visitors. Our mobile engagement app streamlines communication for municipalities, making it easier to connect with people and sustain those relationships over time. With our platform, the opportunities for nurturing community bonds and enriching user experiences are boundless, leading to a more connected and engaged populace. In this way, Zoniz not only enhances interactions but also fosters a sense of belonging among community members.

Enhance your physical materials by incorporating a digital component that links them to the online world, allowing users to interact via their smartphones. Collect information from real-world activities, whether it’s details about products, promotional discounts shown on printed ads, or engaging games positioned at store entryways. It is crucial to capture and keep the attention of your audience at the right times and places. Employing O2O Tags for data gathering offers valuable insights into how well your promotional materials perform, their lifespan, the audience demographics that engage with them, and a more comprehensive understanding of your user base. By integrating your materials through our O2O tag manager—which accommodates diverse technologies such as QR codes, NFC, image recognition, and Beacons—you can manage all interactions seamlessly from one central dashboard. This efficient method not only boosts user engagement but also paves the way for targeted marketing tactics that can swiftly adjust based on real-time feedback. Moreover, this integration fosters a more interactive and immersive experience, ultimately driving stronger connections between your brand and consumers.

BridgeLogic offers an innovative platform for WiFi marketing, analytics, and advertising tailored specifically for physical locations. Their system is compatible with any WiFi network and delivers immediate insights into customer demographics and behaviors, including information such as names, gender, social interests, and contact details. Additionally, it tracks customer movement patterns like location, foot traffic, and duration of stay. By utilizing comprehensive venue analytics, you can enhance guest engagement, streamline marketing efforts, and boost advertising performance, all of which contribute to the growth of loyalty programs, the expansion of customer databases, and the creation of new revenue streams. The platform enables you to identify your most devoted customers through detailed analytics and reporting, which includes customer names, email addresses, total connected users, repeat visitors, and social media engagement methods. With its advanced marketing automation features, you can effortlessly distribute mobile coupons and email newsletters to customers, maintaining engagement long after they leave the store. This versatile solution can be implemented in a variety of environments, including coffee shops, car dealerships, stadiums, and more, making it an invaluable tool for any business aiming to leverage customer data effectively.

Utilizing location technology can significantly enhance your mobile loyalty initiatives and customer relationship management strategies. Loyalty programs frequently suffer from a lack of clarity and consistency, particularly when comparing online engagement to in-person experiences. By leveraging geolocation, businesses can link customer profiles with their actual behaviors in the physical world, fostering a more integrated experience across various platforms. This approach not only simplifies the process for customers wishing to redeem rewards but also alleviates the manual effort required for participation. By automating reward systems based on customer locations—whether they are walking into a store, using a drive-thru, or navigating through a shopping area—both customers and employees benefit from a seamless interaction. Customers no longer have to struggle to recall their phone numbers or search for loyalty cards, while staff can avoid the hassle of verifying loyalty credentials for every individual. Moreover, geofencing technology enhances the likelihood of customers developing a strong affinity for your brand, making it a powerful tool for fostering loyalty. Ultimately, embracing these advancements can lead to a more satisfying experience for everyone involved.

Transform physical products into a digital experience platform with Blue Bite Studio, which simplifies the process of crafting engaging interactions that deliver the right message at the perfect time. By scanning NFC tags or QR codes on items with their smartphones, consumers can access a multitude of experiences, including product authentication and exclusive content offerings. This evolution allows tangible products to become new channels for sales and communication, helping brands navigate through the digital noise of the contemporary market. Users have the ability to create stunning mobile experiences that function seamlessly across various devices, all without needing any coding skills, due to an intuitive drag-and-drop interface. Capture your audience's attention with mobile-optimized web experiences designed within the Experience Studio while maintaining product authenticity through our native app, Decode. Additionally, you can elevate your existing website and mobile applications with dynamically generated content powered by Blue Bite, facilitating the integration of current assets like images and videos alongside pertinent product details. This forward-thinking strategy not only boosts consumer engagement but also strengthens the brand's relationship with its audience in a significant and impactful manner. With Blue Bite, the possibilities for enhancing consumer interactions are virtually limitless, allowing brands to innovate continuously in a competitive landscape.

Bubbl’s geolocation plugin revolutionizes mobile applications by enhancing immediate user engagement, driving revenue growth, and strengthening customer loyalty. It allows businesses to easily establish virtual boundaries and dispatch pre-set, location-specific notifications, images, videos, and surveys to users entering these defined spaces, all while prioritizing user privacy and eliminating the need for IP or phone tracking. This approach enables companies to sustain an active dialogue with their audience, generating numerous opportunities to cultivate trust and improve their brand image. The integration with any iOS or Android application is both fast and straightforward, typically taking just a few minutes, which significantly reduces development and deployment costs. Bubbl offers a user-friendly collection of SDKs that can be utilized with an API key and managed through a custom cloud-based dashboard. By promoting real-time interaction, Bubbl greatly enhances app retention rates and transforms the relationship brands have with their consumers. This cutting-edge cloud marketing platform introduces a new level of engagement based on location, timing, and relevance, ultimately redefining how brands connect with their customers. With this system in place, real-time interactions become a seamless feature of the overall user experience, further solidifying the bond between brands and their audience. Such innovative solutions pave the way for a future where brands can engage more meaningfully with their consumers.

Aruba Networks is a business that's known for a software product called Aruba Meridian. Aruba Meridian includes training via documentation and webinars. Aruba Meridian is SaaS, iPhone, iPad, and Android software. Aruba Meridian includes phone support and online support. Aruba Meridian is a type of mobility software, and provides features like app management, data management, and mobile messaging. Alternative software products to Aruba Meridian are Purple, Ariadne, and Leantegra CVO Platform.