List of the Top 3 Marketing Analytics Software for ironSource in 2025

Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention. The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers. Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.

In today's competitive landscape, successful marketers must pinpoint the most effective channels for their advertising investments. Singular enables this by delivering an all-encompassing perspective on marketing ROI, utilizing advanced attribution techniques, comprehensive full-funnel data, and superior fraud prevention measures. With its open integration framework, Singular allows you to evaluate and report on every channel you're utilizing, whether it's apps, web, SMS, referrals, email, or television. Moreover, Singular enhances your ROI analysis by merging attribution with top-tier cost aggregation, facilitated by robust data connectors that unveil marketing performance across all campaigns, publishers, creatives, and keywords. To ensure that your advertising budgets are directed toward genuine users and to mitigate the risks of misreporting, Singular offers an array of detection methods and pre-attribution fraud rejection that surpasses competitors. If you're still uncertain, it's worth noting that leading marketers from renowned companies like LinkedIn, Rovio, Microsoft, Lyft, Twitter, and EA trust Singular to provide them with a thorough overview of their marketing effectiveness. Such endorsements underscore the platform's reliability and versatility in navigating the complexities of modern marketing strategies.

Boost the profitability of your premium inventory by leveraging the DV Publisher Suite, which provides a centralized hub for measurement, insights, and crucial tools aimed at enhancing ad delivery, improving inventory quality, and optimizing revenue outcomes. As one of the industry's leading comprehensive yield solutions, it enables you to accelerate revenue growth through data automation, insights into media quality, and inventory optimization tailored for both direct-sold and programmatic inventory. With DV, you can focus on your core revenue-generating efforts rather than getting bogged down with spreadsheets and manual workflows. By integrating all your data sources and revenue streams, you gain the ability to make data-driven decisions backed by thorough reporting and interactive dashboards. Additionally, streamline your operations and simplify billing processes by visually monitoring campaign performance, including pacing and discrepancies. Uncover lucrative new revenue streams by pinpointing high-performing inventory using DV's insights on fraud, viewability, and brand safety metrics, ensuring that your ad operations run efficiently and effectively. In this manner, the DV Publisher Suite not only enhances your yield but also strategically positions you for sustained growth in a highly competitive environment. Embrace these advanced capabilities to stay ahead in the ever-evolving landscape of digital advertising.