List of the Top 3 Marketplace Software for WhatSales in 2025

New startups as well as established Fortune 500 firms, whether they engage in B2B or B2C markets, along with brand owners and resellers, are drawn to selling on Amazon due to the platform's massive reach of 300 million global customers. Through Fulfillment by Amazon (FBA), companies can opt to delegate logistics tasks such as shipping, returns, and customer support to Amazon, or they can choose to handle shipping on their own. Sellers benefit from a range of flexible selling plans, diverse product categories, and various fulfillment methods that cater to their unique business needs. Amazon adheres to four core principles: prioritizing customer satisfaction over mere competition, fostering a culture of innovation, striving for operational excellence, and maintaining a long-term vision for success. The company's goal is to become the most customer-focused organization on Earth, the top employer globally, and to provide the safest workplace imaginable. Their extensive offerings include customer reviews, one-click purchasing, tailored recommendations, Amazon Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle e-readers, Career Choice programs, Fire tablets, Fire TV, the Amazon Echo smart speaker with voice assistant Alexa, Just Walk Out technology, Amazon Studios for original programming, and the ambitious Climate Pledge aimed at promoting sustainability. With this vast range of services and innovations, Amazon is not just a marketplace but a transformative force in the evolution of commerce and the overall customer experience, constantly adapting to meet the changing needs of shoppers worldwide. This commitment to innovation ensures that Amazon remains at the forefront of the retail landscape.

Etsy functions as a global marketplace that focuses on distinctive and creative products. In this lively environment, shoppers can discover a wide range of remarkable items, including unique handcrafted treasures and valued vintage collectibles. As automation becomes increasingly prevalent, we emphasize the importance of preserving human interactions at the heart of commerce. This dedication has inspired us to cultivate a supportive space where creativity can thrive, driven by the enthusiasm of individuals. We enable our community of sellers to turn their ideas into successful businesses, creating opportunities for growth and innovation. Our platform effectively connects these sellers with numerous buyers in search of original and meaningful gifts, perfect for celebrating life's special occasions. Additionally, as a company, we are devoted to upholding our fundamental values while advocating for sustainability and responsible practices, striving to make a positive impact beyond our immediate operations. Through our efforts, we aspire to foster a sense of belonging and encourage collaboration, ultimately believing in the transformative power of community and creativity to build a brighter future for everyone.

You have the chance to implement lower prices to attract a larger customer base while still preserving your profit margins. Once your item is dispatched, you can receive instant payment via PayPal, allowing for smooth financial transactions. We give you plenty of time to prepare and list your products without any recurring subscription fees until your sales begin to increase. You can sell with confidence knowing that eligible transactions are protected under PayPal Seller Protection for a period of 180 days. Our primary goal is to highlight your products, as we do not sell anything ourselves. You will also have the advantage of a dedicated account manager and a customer service team that is always available to help you. Our fee structure is transparent and equitable, ensuring that all sellers, regardless of size or sales figures, are held to the same rates. As we expand into 42 new countries in 2021 and over 100 more by 2023, you will have the opportunity to grow your business alongside us. We offer a range of account package options for our sellers; you can select the perfect package when setting up your OnBuy seller account, and you have the freedom to adjust your subscription as your needs change. This flexible approach empowers you to customize your experience in accordance with the changing demands of your business, enabling you to thrive in a competitive market.