List of the Top 20 Free Mobile Marketing Software in 2025

Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention. The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers. Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.

A generator for trackable links and QR codes, along with a contactless check-in system, can enhance visitor confidence while delivering essential insights into your enterprise or web platform. Autonix serves as an efficient visitor management and tracking solution, enabling organizations to oversee visitor activity and offering comprehensive dashboard reports on critical performance indicators. Guests can choose to check in through a trackable QR Code, a Kiosk interface, or a personalized URL. By leveraging visit data, businesses can engage in opt-in remarketing efforts to further enhance their outreach. The user-friendly visitor check-in system not only aids in gathering insights but also fosters trust among clients. Visitors will appreciate this check-in method, as it demonstrates a commitment to their safety and well-being during their time at your event or venue. Marketers will also benefit from the extensive data collection capabilities available. The powerful dashboard empowers you to make informed business decisions, incorporating essential metrics such as impressions, clicks, and conversions. You can track each event meticulously, allowing you to identify actionable trends. With its user-friendly design, Autonix is suitable for both operators and clients alike, and it can seamlessly integrate into nearly any existing business infrastructure. Ultimately, this system not only streamlines visitor management but also contributes to an overall improved customer experience.

Brands must embrace QR codes as vital marketing instruments because they offer a swift and efficient solution to various business challenges. Missing out on utilizing these codes could mean losing a valuable opportunity, as they serve as a crucial offline connection to your e-commerce platforms, social media, events, and websites. QR TIGER allows users to design personalized QR codes featuring their logos through its user-friendly QR code generator, which has shown to increase scan rates by up to 40% compared to traditional black and white QR codes. Recognized as the top online QR code generator for tracking data and analytics, QR TIGER’s dynamic QR codes empower users to monitor and modify any linked URLs effectively. In addition, they provide a bulk QR code generator and an API tailored for professional requirements, enhancing the versatility of QR code implementation. As QR codes continue to simplify marketing efforts, they are becoming indispensable for businesses of all sizes looking to improve customer engagement and drive sales.

Klaviyo enables companies to forge more intelligent digital connections by converting customer data into valuable and impactful interactions. It simplifies engagement for B2C brands across various channels, including email, SMS, web interactions, and customer reviews, ensuring they can reach customers at every point of interaction. With the endorsement of over 157,000 businesses, Klaviyo accelerates revenue growth in a more effective manner. The platform boasts over 350 integrations that facilitate quick onboarding for marketers. Key functionalities include predictive analytics, AI-driven automation, customizable templates, A/B testing, and user-friendly segmentation and email workflows, all designed to help marketers deliver the right message to the right audience at the optimal time. Additionally, Klaviyo provides seamless integration with payment processing and point of sale (POS) systems, including popular platforms such as Magento, Shopify, and WooCommerce, enhancing its utility for a diverse range of businesses. This comprehensive approach allows brands to not only communicate effectively but also to optimize their overall customer experience.

TrueDialog serves as a premium SMS messaging solution tailored for businesses and educational institutions alike. This user-friendly platform enables immediate implementation for business texting, featuring an array of pre-configured tools alongside a comprehensive SMS messaging API. It supports various applications, including customer service via SMS, marketing campaigns, urgent alert notifications, interactive two-way messaging, and more, making it a versatile choice for communication needs. Additionally, its seamless integration capabilities enhance operational efficiency across different sectors.

OneSignal stands out as the leading platform for customer engagement, enabling mobile push notifications, web push messages, and in-app communications for over one million developers and marketing professionals. With its straightforward setup, OneSignal facilitates sending push notifications to your entire user base, offering robust features like segmentation, automated messaging, and smart delivery options. Designed with developers in mind, it supports coding in any programming language and can be implemented with fewer than ten lines of code. Additionally, it ranks as the most adaptable push notification provider, boasting integrations with major analytics services and Data Management Platforms (DMPs), along with Zapier, which connects to more than 1,400 applications and platforms. OneSignal provides the capability to send an unlimited number of messages to mobile users, as well as to up to 10,000 web push subscribers. Notably, 76% of the top million websites utilizing push notifications have chosen OneSignal as their provider, highlighting its significant presence in the market. Moreover, its user-friendly interface and comprehensive features make it an ideal choice for businesses looking to enhance their communication strategies.

This multi-channel marketing automation solution empowers marketers to develop customized promotional campaigns effectively. Users can select from various communication channels, including SMS, email, and web push notifications, or blend multiple channels for a more intricate messaging approach. The platform is equipped with comprehensive tools for automating email marketing, enabling users to design subscription forms to expand their mailing lists. Its intuitive drag-and-drop interface facilitates the creation of mobile-responsive email templates, with the option to choose from an extensive library of pre-designed templates. Additionally, the service includes a transactional email feature, allowing users to send up to 12,000 emails for free using SMTP and API. Furthermore, SendPulse provides a chatbot creation tool, enabling the development of chatbots for platforms such as Telegram and Facebook Messenger, which can deliver personalized messages or function as autoresponders. This innovative approach not only simplifies communication but also enhances user engagement across various platforms.

A QR Code functions as a modern two-dimensional version of a standard barcode, typically featuring intricate patterns crafted from contrasting black and white squares. Users have numerous options to choose from, including URL, vCard, Plain Text, Email, SMS, Twitter, WiFi, and Bitcoin for their personalized codes. It is crucial to understand that these complimentary QR Codes are static, lacking both editing features and tracking functionalities. To generate one, simply input the necessary information into the required fields, which may encompass a hyperlink, contact information, text, or other data types. Once all inputs are completed, click on “Generate” to produce your QR Code. You can opt for a traditional black and white design or personalize it with various colors and frames to make it more visually appealing, potentially boosting its scanning frequency. Should you wish, you can also download your finalized Code right away. These Static QR Codes are provided at no charge and are intended to remain valid for an unlimited time. After generating your QR Code, it is permanently yours, but keep in mind that you won’t possess the ability to alter its content or track how often it is scanned in the future. This permanence guarantees that your information stays unchanged, positioning it as a dependable option for a wide range of uses. Moreover, the consistent nature of your QR Code can enhance user trust and engagement over time, making it a valuable tool for both personal and business applications.

Pushwoosh, the renowned customer engagement platform, excels in enhancing customer engagement, fostering loyalty, and driving revenue growth. Key features of Pushwoosh include: - Omnichannel messaging capabilities encompassing mobile & web push notifications, in-app messages, emails, SMS, and WhatsApp. - User segmentation, RFM analysis, and tailored personalized experiences. - Real-time behavior-triggered campaigns for proactive customer engagement. - Data-driven analytics and intuitive visual dashboards for comprehensive reporting. - Seamless integration with a variety of third-party services such as Amplitude, Google Analytics, Mixpanel, and more. Trusted by a multitude of leading brands and small businesses globally, Pushwoosh offers plans starting from $0 per month, ensuring robust functionality and optimal efficiency for businesses of all sizes.

SALESmanago offers comprehensive solutions that tackle the essential challenges faced by contemporary eCommerce businesses by identifying website visitors, analyzing their online activities and transactions, and leveraging its AI hyper-personalization engine to enhance customer experience and provide meticulously customized offers throughout the entire customer journey across various marketing channels. This software does not require any coding skills, making it accessible to organizations of all sizes and simplifying the integration process. Users benefit from extensive support that includes educational resources and guidance from Customer Success advisors, ensuring that everyone can find the ideal solution from the diverse range of SALESmanago offerings. Among the innovative AI-driven features we provide are: complete website personalization, dynamic one-to-one email marketing, multichannel abandoned cart recovery, AI-enhanced product recommendations across all platforms, loyalty programs, a search engine turbocharger, progressive profiling, an ABX testing engine, an eCommerce dashboard, a workflow generator, and a total of 650 additional features specifically designed for eCommerce and B2C enterprises. This extensive suite of tools empowers businesses to optimize their operations and engage more effectively with their customers.

Elevate the user experience by tailoring the onboarding journey for each individual user while re-engaging those who have become less active through captivating videos sent via push notifications, complemented by a fully automated campaign designed to reactivate users. To encourage users to return to your platform, offer customized content and exclusive promotions, motivating them to recommend the app to their friends, and devise methods to retarget users even if they have removed the application from their devices. Effectively reach your audience by retargeting them immediately after they engage with your links across all leading social media networks, thereby ensuring continuous connection regardless of their location. Through marketing automation, you can enhance the effectiveness of your campaigns without incurring extra effort, akin to the advantages provided by CRM marketing automation solutions. Appgain’s automation capabilities will enable you to react promptly to user actions with personalized communications and employ retargeting short links to direct customers to specific areas within your app. Furthermore, you can precisely assess the ROI and ROAS for every channel utilized in customer acquisition, offering crucial insights that can refine your marketing strategies. By harnessing these advanced tools, not only can you significantly boost overall customer engagement and retention, but you can also cultivate a more robust and loyal user community, ultimately leading to sustained growth and success.

Effortlessly increase your sales by creating a website tailored to help customers easily connect with you. The setup is remarkably swift, requiring just five minutes to input your contact information and details about your offerings. After launching your site, you can quickly distribute the link across multiple platforms, including your Instagram bio, TikTok profile, and Facebook posts. Customers can then click the link to choose their preferred communication method, fostering a more personalized experience. This strategy not only simplifies the inquiry process but also boosts customer engagement and satisfaction, leading to stronger relationships. Ultimately, a well-designed website can serve as a vital tool for enhancing your business's overall success.

By collaborating, we can significantly elevate your online visibility and reputation, ultimately attracting more customers to your establishments! We will simplify the process of sharing information about your business across vital directories, GPS systems, search engines, social media platforms, and review sites. Gather all the feedback from platforms such as Google, Facebook, and TripAdvisor in one easy-to-access location. Consistently produce reports, analyze the data, and interact with customer feedback through a unified platform. Encourage satisfied customers to leave glowing reviews on your Google Business Profile. Enhance your website by adding a store locator feature and dedicated pages for each of your locations. Ensure that your points of sale are easily discoverable in search results relevant to your industry. Centralize the messages you receive on your Google Business Profile, allowing for seamless responses from both local and central teams. Together, we can greatly improve your online presence, leading to an enhanced e-reputation and increased foot traffic to your locations! Furthermore, building a robust online presence will facilitate not just the acquisition of new customers, but also the establishment of enduring relationships with them over time.

Airship is utilized by numerous leading brands worldwide to foster deeper connections with their customers through tailored and pertinent interactions. The platform prioritizes mobile engagement and leverages data to enable brands to concentrate on the unique needs of each customer instead of merely deciding on marketing channels. By streamlining the process, Airship enhances the ability to boost customer lifetime value in a multi-channel landscape. Furthermore, Airship refines every customer experience throughout various digital interfaces, managing trillions of interactions via mobile applications, push notifications, and mobile wallets, thereby ensuring a seamless engagement across all platforms.

AppSamurai is a sophisticated marketing platform designed to deliver customized mobile marketing strategies specifically for your application. By utilizing our platform, you can develop personalized user acquisition campaigns that align with your app's objectives, target audience, and key performance indicators. Our optimization engine guarantees that your budget is allocated to the users most relevant to your app. Moreover, our platform facilitates direct app placements on leading Android devices, including brands like Samsung, Oppo, and Xiaomi. With our unique recommendation systems, you can expand your audience reach while outpacing your competitors. In addition, we offer premium rewarded placements and direct offerwalls to enhance your app's exposure and grow your user base. Our AI-driven real-time optimization feature allows you to refine your campaigns based on your app's past performance, advertising content, and intended audience. To ensure you maximize the potential of our platform, we also provide personalized client success support throughout the campaign and beyond, helping you navigate any challenges that may arise. Ultimately, AppSamurai stands as a comprehensive solution for achieving your mobile marketing goals effectively.

Blueshift enables brands to connect with customers on an individual basis by transforming data and intelligence into simple, actionable insights that span all channels. Our comprehensive platform merges a customer data system, AI-driven decision-making, and a multi-channel marketing center, providing brands with the essential tools to create personalized and immediate experiences at every stage of the customer journey. By leveraging this integrated approach, brands can enhance engagement and foster deeper relationships with their audience.

Your prompt engagement with the demands of the mobile industry is crucial for success. Centralize the monitoring of app performance, including ratings, reviews, and organic growth metrics. Utilize a comprehensive review management system that streamlines your processes and conserves valuable time. This all-encompassing ASO (App Store Optimization) solution facilitates the organic user acquisition journey. Every stakeholder in the mobile app development process can reap the benefits of a unified workspace designed for collaboration. By minimizing the time dedicated to managing reviews, you can enhance the efficiency of your customer support operations. The Ratings & Reviews Dashboard allows for responses to all app feedback from a single location. With features such as automated translations, tagging, and replies, your workflow becomes even more efficient. Essential KPIs and SLA tracking are available for customer support, ensuring that you meet your service-level agreements. Seamless integration with platforms like Helpshift, Salesforce, and Zendesk enhances your support capabilities. Boost your organic installs and achieve a competitive edge in app rankings. The ASO Dashboard provides critical KPIs and metrics to assess your ASO effectiveness. Stay informed about trends in keyword popularity and utilize keyword research automation that leverages real-time data, along with a difficulty score and additional keyword metrics. Gain valuable marketing insights that enhance your app's visibility and utilize app page optimization tools that can significantly improve your app's performance in the marketplace. By taking advantage of these resources, you can ensure sustained growth and visibility in the ever-evolving mobile app landscape.

Visual elements are essential to the effectiveness of your push communication tactics. When individuals are presented with images, their likelihood of engaging with push notifications increases, which piques their curiosity and encourages them to click for more details and potential benefits. Incorporating a variety of visuals, including animated GIFs and videos, greatly amplifies this engagement by offering a broader spectrum of mental imagery and related advantages. Indigitall excels as a leading push notification platform, renowned for its ability to deliver messages enriched with stunning visuals and animations; our content management system seamlessly adjusts images, enabling you to create GIFs and manage millions of enhanced notifications in just a short time. Communicating effectively through impactful visuals is now easier than ever before. By integrating the Indigitall service into your customer interactions, you can not only elevate user loyalty but also improve retention rates and boost conversions, crafting personalized experiences that truly resonate with your audience through the most effective channels. Harnessing the art of visual storytelling allows your communication to create a memorable impact on your customers, ensuring that your messages stand out in a crowded digital landscape. Ultimately, the strategic use of visuals can transform ordinary messages into compelling narratives that capture attention and drive action.

Boostiny emerges as a leading marketing platform equipped with cutting-edge AI-enhanced coupon attribution technology that allows advertisers to track every conversion meticulously, thus positioning it as a trusted solution for user acquisition. The platform's unique coupon attribution framework enables advertisers to evaluate campaign effectiveness down to the SKU level, empowering them to make informed, data-driven choices. Users benefit from complete transparency, allowing them to quickly determine which strategies provide the best returns on investment. With extensive measurement tools available for various campaigns, mobile inventory, and channel performance, Boostiny ensures comprehensive analytics. Moreover, Boostiny’s innovative marketing technology actively combats mobile ad fraud, guaranteeing that only legitimate human conversions contribute to your revenue growth. At the heart of Boostiny's capabilities is ArabyAds's DMP, which leverages a wide range of data signals from first-party, second-party, and third-party sources to effectively identify and engage potential customers who show interest in your brand. This robust approach helps advertisers broaden their customer reach across multiple channels effortlessly. Additionally, Boostiny allows users to launch advertising campaigns across diverse placements simultaneously, optimizing both outreach and impact. The platform's intuitive interface caters to marketers of all skill levels, ensuring that everyone can navigate it with ease and enhance their campaign efficiency. Overall, Boostiny not only simplifies the advertising process but also amplifies the potential for success in a competitive landscape.

Deepen the bond your customers have with your brand through every engagement by elevating their experience beyond simple personalization to delivering precisely tailored actions that create significant and enjoyable interactions. Leading brands choose Localytics to amplify their customer engagement efforts, and we can help you build a robust connection with your audience through effective customer interactions. Begin by obtaining deep, contextual insights into your customers, which will inform your approach. Next, design uniquely personalized experiences by leveraging sophisticated intelligence and custom features. It's essential to interact with your customers in the environments they prefer, ensuring that these engagements are both relevant and impactful. Additionally, unify these strategies with committed support that will help steer your overall strategy and realize your brand goals. Don’t miss the chance to schedule an online demo with one of our knowledgeable team members to learn how our solutions can foster your business's growth and enhance customer loyalty. This could also serve as a valuable opportunity to uncover groundbreaking strategies that cater specifically to your unique requirements. By investing in these approaches, you can ensure that your brand remains memorable and cherished by your customers.