List of the Top 5 Performance Marketing Tools for 5X in 2025

The landscape of shopping has undergone a profound transformation. Consumers now seamlessly navigate between in-store and online environments, seeking out new products, comparing prices, and making returns with ease; furthermore, they increasingly turn to influencers and experts to assess the attributes and suitability of products for their needs. In this evolving market, Commerce Media has emerged as the fastest-growing advertising channel, ranking as the fourth major wave in Digital Advertising, following display, search, and social media. Criteo, recognized as the leading Commerce Media Company globally, provides a comprehensive array of advertising solutions that link retailers, brands, and publishers to valuable in-market shoppers while also helping consumers find products they will genuinely appreciate. Our Commerce Media Platform encompasses several innovative tools, including C-Growth, a performance marketing solution tailored for direct-to-consumer (DTC) and e-commerce websites; C-Yield, a retail media monetization platform designed for international retailers; C-Max, a retail media demand-side platform (DSP) crafted for brands and agencies; and C-Grid, a supply-side platform (SSP) centered on commerce for media owners, all of which work together to enhance the shopping experience. As we continue to adapt to the changing retail landscape, these tools are essential for driving engagement and improving sales outcomes.

Our global affiliate marketing network empowers advertisers and publishers of all sizes to effectively enhance their online reach. By connecting retailers with over 211,000 active affiliate partners around the world, we greatly improve consumer engagement. Influencers, content creators, tech partners, and website owners have the opportunity to build profitable partnerships with some of the most renowned brands across a variety of industries. Our detailed global guide explores how the channel's remarkable adaptability and creativity were crucial to the substantial growth of e-commerce sales in 2020. With twenty years of experience, our network nurtures a worldwide community rich in talent, technology, and insightful business information. Awin is committed to delivering customized solutions that support sustainable growth, regardless of the type of partner or service level your business requires. By connecting businesses with customers across sectors such as retail, travel, telecommunications, and finance, we play a vital role in shaping the dynamic digital marketplace. Our mission is to ensure that every partner can thrive in this ever-evolving landscape.

MarinOne tackles the challenges faced by modern digital marketers. By unifying search, social media, and eCommerce advertising into a single platform, MarinOne enables advertisers to improve their campaign results through a comprehensive view of their customers. In an environment dominated by competitive giants like Google, Facebook, and Amazon, these platforms are not likely to facilitate the optimization of your advertising efforts across multiple channels. For performance marketers, harnessing their own data proves to be the most effective approach. MarinOne is designed to leverage all available data sources, such as your CRM, data warehouses, publisher insights, and various external signals. It aligns ad campaigns across multiple publishers, allowing you to fine-tune your budget allocation while analyzing the relationships between each channel. This functionality sets today’s performance marketers apart from the competition. Additionally, MarinOne enhances the capabilities of publisher tools, significantly boosting campaign effectiveness. As a result, it empowers marketers to navigate the intricacies of digital advertising with enhanced agility and confidence. Ultimately, this comprehensive approach positions MarinOne as a vital asset in the evolving landscape of digital marketing.

Partnerize stands at the forefront of partnership automation, offering an AI-driven Partner Automation Platform that streamlines the management of partnerships. This innovative platform utilizes exclusive artificial intelligence and machine learning technologies to enhance performance and deliver optimal results. Partnerize has garnered over two dozen accolades, including the Best Technology award at the International Performance Marketing Awards, showcasing its industry leadership. Renowned global companies, such as 63 elite retailers, 12 major international airlines, and 9 of the largest telecommunications providers, trust Partnerize for their partnership needs. In addition, more than 200 global brands depend on Partnerize to oversee and generate over $6 billion in partner sales annually, along with facilitating $500 million in partner payments. The company’s impact on the industry continues to grow as it adapts to the evolving landscape of partnership marketing.

Harness the influence and reputation of television advertising alongside a comprehensive suite designed to enhance attributions and targeting, thereby amplifying the effectiveness of TV. Connected TV has evolved from merely a brand marketing avenue into a dynamic platform for paid search and social media. This evolution empowers advertisers to initiate self-directed campaigns aimed explicitly at generating revenue and driving conversions. MNTN has pioneered advertising software that enables brands to achieve quantifiable results in conversions, revenue, and website traffic through the robust capabilities of television. MNTN Performance TV stands out as the first and only connected TV advertising platform tailored for direct-response marketing objectives. This innovation reimagines the landscape for advertisers, enabling them to connect their TV advertising performance directly to measurable outcomes. As the most potent advertising medium globally, television's potential should be fully leveraged in direct-response marketing strategies, similar to how social media and paid search are utilized. This shift not only enhances advertising effectiveness but also opens new avenues for creativity and engagement in marketing campaigns.