List of the Top 5 Performance Marketing Tools for MSIGHTS in 2025

The landscape of shopping has undergone a profound transformation. Consumers now seamlessly navigate between in-store and online environments, seeking out new products, comparing prices, and making returns with ease; furthermore, they increasingly turn to influencers and experts to assess the attributes and suitability of products for their needs. In this evolving market, Commerce Media has emerged as the fastest-growing advertising channel, ranking as the fourth major wave in Digital Advertising, following display, search, and social media. Criteo, recognized as the leading Commerce Media Company globally, provides a comprehensive array of advertising solutions that link retailers, brands, and publishers to valuable in-market shoppers while also helping consumers find products they will genuinely appreciate. Our Commerce Media Platform encompasses several innovative tools, including C-Growth, a performance marketing solution tailored for direct-to-consumer (DTC) and e-commerce websites; C-Yield, a retail media monetization platform designed for international retailers; C-Max, a retail media demand-side platform (DSP) crafted for brands and agencies; and C-Grid, a supply-side platform (SSP) centered on commerce for media owners, all of which work together to enhance the shopping experience. As we continue to adapt to the changing retail landscape, these tools are essential for driving engagement and improving sales outcomes.

Our global affiliate marketing network empowers advertisers and publishers of all sizes to effectively enhance their online reach. By connecting retailers with over 211,000 active affiliate partners around the world, we greatly improve consumer engagement. Influencers, content creators, tech partners, and website owners have the opportunity to build profitable partnerships with some of the most renowned brands across a variety of industries. Our detailed global guide explores how the channel's remarkable adaptability and creativity were crucial to the substantial growth of e-commerce sales in 2020. With twenty years of experience, our network nurtures a worldwide community rich in talent, technology, and insightful business information. Awin is committed to delivering customized solutions that support sustainable growth, regardless of the type of partner or service level your business requires. By connecting businesses with customers across sectors such as retail, travel, telecommunications, and finance, we play a vital role in shaping the dynamic digital marketplace. Our mission is to ensure that every partner can thrive in this ever-evolving landscape.

MarinOne tackles the challenges faced by modern digital marketers. By unifying search, social media, and eCommerce advertising into a single platform, MarinOne enables advertisers to improve their campaign results through a comprehensive view of their customers. In an environment dominated by competitive giants like Google, Facebook, and Amazon, these platforms are not likely to facilitate the optimization of your advertising efforts across multiple channels. For performance marketers, harnessing their own data proves to be the most effective approach. MarinOne is designed to leverage all available data sources, such as your CRM, data warehouses, publisher insights, and various external signals. It aligns ad campaigns across multiple publishers, allowing you to fine-tune your budget allocation while analyzing the relationships between each channel. This functionality sets today’s performance marketers apart from the competition. Additionally, MarinOne enhances the capabilities of publisher tools, significantly boosting campaign effectiveness. As a result, it empowers marketers to navigate the intricacies of digital advertising with enhanced agility and confidence. Ultimately, this comprehensive approach positions MarinOne as a vital asset in the evolving landscape of digital marketing.

Thrive within the largest and most esteemed affiliate marketing network designed to cultivate intelligent, scalable, and sustainable growth strategies. Affiliate marketing plays a vital role in engaging consumers worldwide at every phase of their purchasing journey, both online and offline. Boost your sales while incentivizing high-performing publishers who adeptly promote your products or services. Partnering with some of the most recognized brands globally allows you to earn commissions through the effective marketing of their offerings. CJ Affiliate, formerly known as Commission Junction, is the leading global affiliate marketing network, specializing in performance-based programs that deliver remarkable results for businesses across the globe. This vibrant network connects millions of online consumers each day, fostering successful partnerships between advertisers and publishers, ultimately improving marketing effectiveness. By utilizing this robust platform, businesses can access a vast market reach and achieve significant measurable growth, paving the way for long-term success. In this ever-evolving digital landscape, affiliates play a crucial role in shaping consumer behavior, making collaboration with them an essential strategy for any business looking to thrive.

Connexity offers an extensive range of premium CPC rates backed by a diverse selection of products and a broad network of retailers, supported by user-friendly and flexible integration methods. Publishers can access more than 100 million product options, complete with various categories and attributes, through a product feed, deep links, a browser extension, or API calls, enabling them to successfully monetize their audience engagements. Both enterprise editors and social media influencers have the ability to use a browser plugin that allows them to explore retailer sites, evaluate potential earnings at the product level, and effortlessly select and share products across multiple social media channels. Moreover, our innovative Smart Pricing system guarantees that leading publishers receive fair compensation for producing high-caliber content. These top publishers also benefit from outstanding customer support, which encompasses regular follow-ups and face-to-face meetings. In addition, a robust reporting suite provides publishers with critical insights into projected CPC rates and identifies which products and interactions prove most effective in driving conversions, thus aiding in the optimization of their consumer engagement tactics and traffic acquisition strategies. This all-encompassing approach not only informs publishers but also empowers them to enhance their monetization efforts in a meaningful way, fostering sustained growth and success in their endeavors. Ultimately, Connexity is committed to ensuring that every publisher can thrive in a competitive environment.