List of the Top 6 Performance Marketing Tools for TrackAd in 2025

The landscape of shopping has undergone a profound transformation. Consumers now seamlessly navigate between in-store and online environments, seeking out new products, comparing prices, and making returns with ease; furthermore, they increasingly turn to influencers and experts to assess the attributes and suitability of products for their needs. In this evolving market, Commerce Media has emerged as the fastest-growing advertising channel, ranking as the fourth major wave in Digital Advertising, following display, search, and social media. Criteo, recognized as the leading Commerce Media Company globally, provides a comprehensive array of advertising solutions that link retailers, brands, and publishers to valuable in-market shoppers while also helping consumers find products they will genuinely appreciate. Our Commerce Media Platform encompasses several innovative tools, including C-Growth, a performance marketing solution tailored for direct-to-consumer (DTC) and e-commerce websites; C-Yield, a retail media monetization platform designed for international retailers; C-Max, a retail media demand-side platform (DSP) crafted for brands and agencies; and C-Grid, a supply-side platform (SSP) centered on commerce for media owners, all of which work together to enhance the shopping experience. As we continue to adapt to the changing retail landscape, these tools are essential for driving engagement and improving sales outcomes.

Our global affiliate marketing network empowers advertisers and publishers of all sizes to effectively enhance their online reach. By connecting retailers with over 211,000 active affiliate partners around the world, we greatly improve consumer engagement. Influencers, content creators, tech partners, and website owners have the opportunity to build profitable partnerships with some of the most renowned brands across a variety of industries. Our detailed global guide explores how the channel's remarkable adaptability and creativity were crucial to the substantial growth of e-commerce sales in 2020. With twenty years of experience, our network nurtures a worldwide community rich in talent, technology, and insightful business information. Awin is committed to delivering customized solutions that support sustainable growth, regardless of the type of partner or service level your business requires. By connecting businesses with customers across sectors such as retail, travel, telecommunications, and finance, we play a vital role in shaping the dynamic digital marketplace. Our mission is to ensure that every partner can thrive in this ever-evolving landscape.

Uncover the reasons behind the acclaim from advertisers and publishers in the global performance marketing sector, as they have deemed us the leading Affiliate Marketing Network. Partnering with Rakuten LinkShare enables your brand to leverage more than 20 years of affiliate marketing expertise, advanced technology, professional support, insightful analytics, and a broad international reach. Companies and advertising agencies worldwide trust Rakuten Advertising for our exceptional know-how and distinctive marketing solutions that effectively connect and inspire audiences throughout their online experiences. Our vast ecosystem of partners provides outstanding chances to improve digital marketing results, featuring unmatched audience reach, a variety of partnerships, and innovative technological advancements. By utilizing the resources and data from over 70 entities within the Rakuten Group and nearly 1.4 billion members, combined with our proprietary systems and extensive publisher network, we empower our clients to realize extraordinary business expansion and success. Selecting Rakuten not only enhances immediate marketing effectiveness but also positions brands for future growth in the dynamic digital environment. In an increasingly competitive landscape, our commitment to innovation ensures that our partners remain ahead of the curve.

We empower our advertisers and publishers to grow their businesses through outstanding performance marketing and cutting-edge technological solutions. Tradedoubler distinguishes itself as a global affiliate marketing network with two decades of expertise in digital marketing advancement. Our advanced technology platform enables us to provide tailored performance solutions that meet your unique needs, no matter your location! With our deep industry knowledge and innovative technology, we are committed to supporting your success! Many leading brands, such as Microsoft, HP, Accor Hotels, and L’Occitane, have collaborated with us for years, drawn by our comprehensive understanding of their international business requirements and our proven ability to boost their sales. In the past two years, our top 100 advertisers have seen a remarkable 40% growth rate on the Tradedoubler platform. By leveraging our exceptional network, state-of-the-art technology, and digital marketing expertise, you can expand your business and navigate the competitive landscape. Join us in unlocking a wealth of growth and innovation opportunities that will propel your business forward! Our team is eager to guide you every step of the way.

Connexity offers an extensive range of premium CPC rates backed by a diverse selection of products and a broad network of retailers, supported by user-friendly and flexible integration methods. Publishers can access more than 100 million product options, complete with various categories and attributes, through a product feed, deep links, a browser extension, or API calls, enabling them to successfully monetize their audience engagements. Both enterprise editors and social media influencers have the ability to use a browser plugin that allows them to explore retailer sites, evaluate potential earnings at the product level, and effortlessly select and share products across multiple social media channels. Moreover, our innovative Smart Pricing system guarantees that leading publishers receive fair compensation for producing high-caliber content. These top publishers also benefit from outstanding customer support, which encompasses regular follow-ups and face-to-face meetings. In addition, a robust reporting suite provides publishers with critical insights into projected CPC rates and identifies which products and interactions prove most effective in driving conversions, thus aiding in the optimization of their consumer engagement tactics and traffic acquisition strategies. This all-encompassing approach not only informs publishers but also empowers them to enhance their monetization efforts in a meaningful way, fostering sustained growth and success in their endeavors. Ultimately, Connexity is committed to ensuring that every publisher can thrive in a competitive environment.

Unlock the potential to maximize the return on every dollar invested in your marketing efforts by leveraging identity resolution along with a robust digital marketing optimization framework that encompasses everything from activation to attribution. By integrating attribution and activation in a cohesive workspace, you can elevate the contributions you make to your business and enhance the effectiveness of your real-time performance marketing. Our all-in-one toolset features streamlined workflows that will expedite your understanding of activation processes. This solution allows you to overcome identity-related obstacles throughout your customer journey by synchronizing all data at the individual user level, whether it pertains to interactions from digital campaigns, multi-device behaviors, or in-store transactions. Achieve greater precision in audience targeting, enabling you to execute more effective marketing campaigns across your chosen media platforms. With our automation features, you can save time managing your activations, allowing you to concentrate on strategic decision-making. Make educated decisions regarding the media platforms for your investments, ensuring that your marketing efforts yield the highest impact. Moreover, by employing these optimized tactics, expect to see a significant improvement in the overall efficiency of your campaigns, leading to better resource allocation and enhanced results for your business. Ultimately, this comprehensive approach will not only streamline your marketing efforts but also foster sustainable growth.