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IWD Platform
IWD
Effortlessly streamline visual merchandising for consistent brand success.
You can effortlessly develop visual merchandising guidelines online, available in both 2D and 3D formats, and store them in your brandbook for easy access. After that, these guidelines can be automatically distributed through your network, ensuring consistency across locations.
Your headquarters and field teams can work together without friction, allowing you to achieve the store performance you desire.
Utilize your integrated data to enhance retail operations, boost store productivity, and strategize for upcoming merchandising cycles.
Planograms can be designed using simple 2D linear shelving options or intricate displays for fashion or beauty products. Moreover, all brand assets can be tailored to fit specific market needs and store layouts. IWD is flexible enough to cater to various industries, including luxury goods, accessories, footwear, food and beverages, and more, ensuring that your merchandising strategies are always on point.
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Ivy Mobility
Ivy Mobility
Transforming consumer goods with innovative, streamlined operational solutions.
Ivy Mobility provides a specialized Industry Cloud tailored for the consumer goods sector, offering an extensive array of software applications that optimize and refine numerous operations, including sales, merchandising, distribution, and direct store delivery. Aiming to elevate retail execution, the field sales module equips sales representatives with tools to cultivate the perfect store atmosphere through surveys, audits, and structured selling techniques. The Direct Store Delivery (DSD) feature is versatile, serving a variety of users such as sales staff, delivery crews, route sales agents, and independent representatives. Additionally, the field service module supports route sales representatives in effectively scheduling stock deliveries, replenishing vending machines, and managing financial collections with ease. Sales Force Automation enhances customer interactions in retail settings, empowering brand ambassadors to actively promote products to shoppers, implement marketing campaigns, boost sales, and manage inventory and time resources efficiently. Furthermore, Distributor Management tools enable brands and major distributors to seamlessly oversee sales routes, transactions, and route accounting. Digital Merchandising capabilities allow merchandisers to efficiently handle planograms, arrange display setups, and keep an eye on competitors, ensuring a sustained competitive advantage in the marketplace. By providing this comprehensive suite of tools, Ivy Mobility not only significantly enhances productivity but also cultivates improved collaboration among diverse participants within the consumer goods industry, ultimately driving better results for all stakeholders involved.
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Movista
Movista
Revolutionize retail operations with streamlined efficiency and communication.
Movista’s innovative retail execution software revolutionizes store operations by optimizing workflow and enhancing workforce management. Our solution provides enhanced visibility and facilitates effective communication among team members, which ultimately leads to flawless execution and improved performance on the sales floor. By streamlining processes, we empower retailers to achieve their operational goals with greater efficiency and effectiveness.
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Assess the accessibility and organization of products on retail shelves, perform competitive evaluations, and analyze market trends using cutting-edge image recognition technology that integrates flawlessly with your existing sales force automation or CRM systems. This advanced system allows you to tap into more accurate and expansive data than traditional manual collection methods can offer. Leveraging our self-learning algorithms can enable businesses to save valuable time, minimize human error, and achieve accuracy rates that exceed 96%. By optimizing your store audit processes and compliance checks, you can cut the time spent on essential compliance measures by up to 50%. Furthermore, you can effectively measure the impact of planograms and shelf layouts on sales performance. By analyzing product visibility relative to competitors across different regions, channels, and stores, you can direct your sales teams toward the most effective strategies. Enhance the efficiency of your Perfect Store initiatives through diligent requirement enforcement and compliance tracking. This holistic approach not only improves operational efficiency but also plays a crucial role in elevating sales outcomes significantly. Additionally, keeping a close eye on changing market dynamics will ensure your business stays ahead of the competition.
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Retalon
Retalon
Streamline financial planning for improved productivity and insights.
A financial plan, typically developed at a category level, serves as a crucial reference point and foundation for the creation of other strategic initiatives. This all-encompassing plan includes vital components necessary for establishing a long-term budget, along with projections related to sales, gross margin, inventory turnover, and various important key performance indicators (KPIs). Stakeholders can assess and endorse figures at different management tiers, which aids in setting financial targets for the upcoming year or several seasons ahead. The plan is based on a long-term demand forecast and utilizes insights from Retalon's predictive analytics engine, which scrutinizes historical sales data alongside factors like lost sales, promotional efforts, pricing adjustments, seasonality, and market dynamics to guide users in forecasting future sales, inventory levels, and receipts. Furthermore, this tool allows users to identify the best initial pre-allocation quantities while taking into account individual location requirements, plan-o-gram constraints, desired product assortments, inventory availability, and pertinent business guidelines. Consequently, this methodical approach to financial planning not only simplifies the decision-making process but also significantly boosts overall organizational productivity and responsiveness to market changes. By adopting such a structured framework, businesses can better navigate the complexities of financial management in a rapidly evolving landscape.
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One Door
One Door
Revolutionize retail with intelligent, customizable merchandising solutions today!
As omni-channel retail progresses, conventional visual merchandising techniques are increasingly inadequate. To meet the modern demands of retail spaces, it is crucial to implement cloud technology, mobile accessibility, and AI capabilities through Merchandising Cloud™. While spreadsheets may have worked in the past when store layouts were consistent and seasonal changes were infrequent, the rise of frequent localized promotions—whether on a weekly or daily basis—calls for a more sophisticated approach. By utilizing Merchandising Cloud, retailers can easily develop customized plans for each store, minimizing redundant tasks and facilitating the creation of eye-catching displays. Rather than merely sending plans to stores with uncertainty, today’s retail landscape requires meticulous attention to ensure that every product and promotion is appropriately positioned from the start. With the help of real-time insights and AI-enhanced image analysis, Merchandising Cloud guarantees that your merchandising strategies are accurately implemented on the shelves. Moreover, today’s store associates, who are well-versed in digital tools, are less likely to tolerate outdated static planograms or printed materials, highlighting the necessity for a shift towards innovative solutions. Transitioning to this advanced technology not only improves operational efficiency but also significantly enriches the shopping experience for customers, setting a new standard for retail excellence. As the industry continues to evolve, those who embrace these advancements will be better positioned to thrive in a competitive marketplace.
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InVue Insight
InVue
Maximize engagement, enhance security, and optimize retail performance.
Tools that provide analysis of in-store interactions, such as how customers engage with devices and whether they follow planogram guidelines, assist businesses in monitoring the usage of devices and the duration of customer engagement. This functionality allows companies to evaluate the proper placement of products and guarantees adherence to planogram specifications on a large scale. Furthermore, it equips businesses with features to oversee security by enabling the arming and disarming of systems, as well as identifying zones with frequent security incidents, which ultimately boosts store safety and operational effectiveness. By adopting this all-encompassing strategy, businesses can enhance the customer experience while also fine-tuning product positioning and bolstering security protocols. Consequently, the integration of such software not only maximizes operational workflows but also supports informed decision-making in retail environments.
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SymphonyAI Retail/CPG leads the charge in transforming the retail and consumer packaged goods industries by leveraging cutting-edge AI analytics and insights. This innovative platform empowers companies to optimize their supply chain operations, improve demand forecasting, and boost customer satisfaction by utilizing up-to-the-minute data alongside advanced machine learning methodologies. By providing resources that facilitate strategic decision-making in areas such as pricing models, marketing initiatives, inventory management, and product choices, SymphonyAI Retail/CPG significantly boosts operational efficiency. Its dedication to achieving measurable outcomes, like increased revenues, reduced waste, and improved effectiveness, underscores its unwavering customer-oriented approach. Additionally, the platform's flexible and scalable nature makes it an ideal solution for businesses aiming to stay ahead in a rapidly evolving market environment. As organizations encounter new and varied challenges, SymphonyAI Retail/CPG remains committed to adapting and evolving to fulfill their ever-changing requirements while driving growth and innovation.
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MockShop
Visual Retailing
Transform retail spaces with innovative 3D mockup solutions!
MockShop presents a versatile software suite tailored for 3D mockup retail environments, facilitating detailed visual assessments of product assortments while offering guidance on visual merchandising and planogram creation. Designed to optimize efficiency and increase sales, this customizable platform ensures that product information is showcased in a visually engaging manner, which simplifies the planning, management, and execution of effective retail collections. Users can effortlessly create interactive 3D store layouts by dragging and dropping products and fixtures within MockShop's sophisticated virtual workspace. Moreover, the automated planogram generation feature expedites the development of aesthetically pleasing and user-centric store layouts and fixture arrangements. After finalizing your 3D mockup and planogram, you can export merchandising guidelines that are tailored to your unique store requirements. MockShop also allows for the development of visual storyboards that showcase product collections prior to making purchases, enabling a clearer visualization of your assortment along with actionable and integrated product data. This forward-thinking strategy not only simplifies the merchandising journey but also significantly improves store presentation and elevates customer engagement, ultimately leading to a more dynamic shopping experience. By enhancing the overall layout and design process, retailers can better connect with their target audience, driving both foot traffic and conversion rates.
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An all-encompassing solution that leverages NielsenIQ’s unique incrementality insights to boost revenue generation is now available. This innovative approach revolutionizes your method of defining, organizing, and presenting your product shelf. With NielsenIQ Shelf Architect, you gain access to a centralized, cloud-based platform specifically designed to address your assortment and merchandising needs. By integrating data and models into a seamless, comprehensive solution, you can streamline your planning processes, improve performance, and support sustainable growth over time. The versatile frameworks and intuitive interface offered by NielsenIQ Shelf Architect create an all-inclusive and user-friendly strategy for your assortment and space planning. Explore the visual tools that allow you to see how your product assortment can be optimized for merchandising through automatically generated planograms. Furthermore, uncover potential opportunities, mitigate risks, and evaluate the sales growth associated with capturing distribution opportunities, all while ensuring your strategic approach remains nimble and adaptive to market changes. This holistic solution not only enhances efficiency but also empowers your team to make data-driven decisions that can lead to significant improvements in sales outcomes.
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NielsenIQ Spaceman
NielsenIQ
Transform your merchandising strategy with automated planogram excellence.
NielsenIQ Spaceman offers a streamlined and automated planogramming system that features various modules customized to fit your specific needs, allowing for the evaluation of performance and the identification of opportunities within planograms to support effective merchandising decisions. This suite includes an extensive array of integrated solutions aimed at improving your space management strategy. With powerful features that encompass advanced space planning, in-depth analysis, automated planogram creation, and efficient data management, users can ensure compliance while discovering ways to enhance efficiency. The intuitive interface enables rapid construction and analysis of planograms, allowing for well-informed decisions to be made in a fraction of the time. Furthermore, this cutting-edge solution grants retailers the agility to respond swiftly to evolving market needs, ultimately maximizing their merchandising capabilities and driving growth in a competitive landscape. As a result, businesses can achieve a more strategic approach to merchandising while remaining adaptable to future changes.
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NielsenIQ Brandbank
NielsenIQ
Maximize shelf space effortlessly with precise planogram solutions.
NielsenIQ Brandbank’s Planogram Solutions enable brands to easily obtain essential planogram data without the need to search for competing products or compile information from a multitude of sources. This service offers precise measurements for shelf-ready packaging as well as individual items, facilitating the development of accurate and consistent planograms. By utilizing our sophisticated space planning software, brands can greatly reduce the expenses and effort associated with gathering planogram content, thanks to our comprehensive online repository filled with images and specifications from countless brands across diverse categories. Effortlessly collect competitor products relevant to your market and apply the in-depth product data to craft the perfect planogram for retailers. Streamline your space planning workflow by effectively creating, managing, and sharing merchandising details all from one trustworthy source, thereby improving cooperation and communication with retail partners. This cutting-edge solution ultimately empowers brands to maximize their shelf space in a more efficient manner while enhancing their overall market presence.
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Store Visualizer
VTales graphics
Transform product visualization with stunning realism and insights.
Store Visualizer offers outstanding high-definition image quality that meets both your aesthetic desires and performance requirements. You can precisely visualize a range of materials such as cardboard, plastic, glass, and aluminum, ensuring a thorough representation. The platform supports an array of shapes, accommodating everything from simple to complex designs. With features like real-time ray tracing, refraction, and interactive liquid simulation, it animates dynamic elements in a striking manner. It also effectively simulates lighting and shadows, providing an exceptionally realistic depiction of your products. You can enhance packaging with breathtaking high-resolution graphics, whether for labels or boxes, while achieving precise color fidelity. Focus on any item effortlessly without compromising on clarity or detail. Moreover, the consumer insights module equips you with the ability to deeply analyze your target audience through advanced features like eye-tracking, heat maps, and visual behavior analysis, all within a customizable 3D virtual store. You have the ability to design your own 3D virtual store by creating or uploading a planogram, allowing you to present your products in an engaging way. This groundbreaking method revolutionizes the way products are displayed and perceived in a digital landscape, making it easier for businesses to connect with consumers. Ultimately, Store Visualizer enhances both the presentation and understanding of products in the modern market.
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ECS5
ECS5 Media Suite
Boost sales effortlessly with intuitive, seamless planogram solutions.
A well-designed planogram can greatly boost sales by strategically placing products and merchandise in the most effective manner. On the other hand, a planogram that is complicated to create and execute can lead to inefficiencies during both the design process and on the retail floor. This complexity often results in outdated or inaccurate product information, incorrect measurements, and failed promotional strategies, causing employees to be overly focused on frequent adjustments to labels and shelves instead of providing excellent customer service. Thus, it is essential for a planogram merchandising tool to be intuitive, easy to manage, and readily updatable. Most importantly, it should seamlessly integrate with a store's inventory system, current promotions, and sales data. Such capabilities not only make the design and optimization of the planogram more straightforward but also allow for effective coordination with critical elements like product details, shelf labels, label printing, promotional planning, digital signage, and other aspects that enhance customer interaction and drive sales performance. By emphasizing these essential features, retailers can ensure their planograms significantly improve the overall shopping experience, ultimately leading to increased consumer satisfaction and loyalty. In doing so, businesses not only streamline their operations but also create a more engaging environment for their customers.
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Planomax
Shelfstock
Instantly access vibrant planograms, streamline operations, save resources!
Access your planograms effortlessly on your smartphone or tablet, eliminating the delays associated with printed documents or email communications; just scan the QR code to access them immediately! This cutting-edge solution provides multiple benefits, including instant updates, compatibility across various devices, and vibrant, detailed visuals. The intuitive interface simplifies the process of accessing and viewing planograms, breaking down the usual barriers linked to printing and distribution. By eliminating printing expenses and accommodating an unlimited number of users, any challenges posed by conventional methods are effectively resolved. Planomax functions as a secure web-based and mobile platform, allowing clients to handle QR code outputs through a unique user ID and password. For environmentally conscious users, this system significantly cuts down on paper consumption, reduces waste, and decreases the amount of printing required. Additionally, you can track the rollout of updated planograms in real time, ensuring effective communication among all retail locations and commercial teams. This not only enhances operational efficiency but also results in considerable cost savings by reducing the need for printing and reprinting planograms. As a result, the overall effectiveness and sustainability of your operations can experience remarkable enhancements, paving the way for a more streamlined approach to managing visual merchandising.
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Shelf IQ
Nuqleous
Effortlessly optimize planograms for maximum sales performance today!
Enhance the creation of accurate planograms effortlessly with Shelf IQ®, an intuitive, no-code platform designed to automate your space planning endeavors. This innovative software is recognized as the quickest, most precise, and highly flexible planogram automation solution on the market. Users can enjoy unparalleled speed and accuracy while taking advantage of over 150 customizable features, including assortment updates, floating shelf designs, and the ability to identify issues that may arise in your planogram layouts. With the capability to manage multiple planograms simultaneously without the hassle of opening each file individually, you can choose between a top-down template approach or a bottom-up strategy by incorporating subcategory planograms. A few simple clicks allow you to easily integrate your performance and product data through a user-friendly, step-by-step process. The guided workflows are specifically designed to align with the unique planning strategies of various retailers and categories, providing comprehensive reporting on planogram performance, alignment, and shelf adjustments down to the most granular item and shelf level. By harnessing this robust tool, retailers can greatly boost their efficiency and effectiveness in space planning while ensuring their strategies remain adaptable to market changes. The result is a more streamlined process that not only saves time but also enhances overall sales performance.
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Shelf Shore
Netshore Software
Create stunning planograms effortlessly for retail success!
Netshore Software presents a standard edition of its planogramming software specifically designed for manufacturers, brands, and retailers who seek to create visually appealing 2D and 3D planograms with ease. The application is equipped with vital analytical tools that not only enhance shelf value but also optimize product assortments. Users can quickly produce attractive planograms for their retail environments in just a few minutes, and they have the flexibility to add their own fixtures, products, and images. The software features a user-friendly drag-and-drop interface, making it accessible to all users, regardless of their technical expertise. Additionally, it offers both 2D and 3D planogramming options, along with customizable fixtures. Real-time measurement of shelf value and sales forecasting is seamlessly integrated, allowing users to view competitive products displayed on the shelf. The robust database management system underpins the entire application, providing users with the capability to back up their planograms as needed. Furthermore, the software showcases graphical product representations with color coding, facilitating quick and effective analysis to help users optimize their retail layouts. The combination of versatility and user-friendliness positions this software as an excellent solution for anyone engaged in retail planning, ensuring that users can maximize their merchandising strategies effectively. Ultimately, this tool not only streamlines the planogram creation process but also empowers retailers to make data-driven decisions for enhanced performance.
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StoreSpace
CADS
Revolutionize retail planning with intuitive, data-driven software solutions.
Transform your retail environment with our StoreSpace retail space planning software, crafted to boost profitability through its intuitive, AutoCAD-based interface. StoreSpace® enables retail planners to efficiently optimize and arrange category spaces in their stores. Drawing on over three decades of experience in macro space planning, StoreSpace® delivers a thorough store planning solution. It seamlessly merges category spaces on floor plans with Nielsen planograms and various sales analytics, facilitating a more streamlined and impactful store planning process. By working directly within AutoCAD files, StoreSpace® utilizes accurate data, comprehensive store planning reports, and performance indicators, supplemented by intelligent block libraries and specialized toolsets. This software cultivates an optimal planning environment focused on improving sales effectiveness. Whether you are designing a brand-new retail space or revamping an established one, StoreSpace® serves as the ideal tool to fulfill your requirements and elevate your retail strategy. Additionally, it guarantees that your store layout is in sync with the latest market trends, thereby enhancing both customer satisfaction and revenue opportunities. Ultimately, adopting StoreSpace® can lead to measurable improvements in overall store performance and customer engagement.
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ShopShape
LookDepot
Transform your retail success with streamlined merchandising solutions.
ShopShape is your indispensable resource for planning visual merchandising effectively. It streamlines the delivery of visual merchandising guidelines and compliance checks from corporate offices to field teams. This all-encompassing, cloud-based platform not only elevates your retail compliance and execution but also provides significant time savings. Remove uncertainty as you develop the most effective retail presentation possible. Equipped with cutting-edge retail planogram software, ShopShape represents a revolutionary advancement in team collaboration. The platform offers a new perspective for all participants, enabling every team member to visualize the retail environment in rich detail. It provides an interactive platform that updates in real time, reflecting modifications and offering previews of concepts while keeping track of inventory levels. By adopting ShopShape, you can elevate the professionalism of your retail operations and instill greater confidence within your team. Concentrate on developing innovative collections while ShopShape takes care of the logistics and flow of information. This intuitive technology is designed for users of all experience levels, making it easy for anyone to utilize its features effectively. With ShopShape, you can transform your merchandising strategies and drive your retail success to new heights.
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MerchLogix
MerchLogix
Unlock seamless space planning with innovative, mobile solutions.
MerchLogix provides innovative cloud-based solutions specifically designed for space planning and merchandising tasks, ensuring they are optimized for mobile accessibility. These versatile tools can be utilized by any member of your organization from anywhere and at any time, as we prioritize enhancing in-store operations. With our pricing structure, there are no limitations on the number of users, as we do not charge per seat, and our products offer limitless configurability. This adaptability is a result of our commitment to promoting connection and collaboration among your team members. Our solutions are crafted to integrate smoothly, allowing you to implement either one tool or the entire suite in a way that aligns effectively with your business needs. Retail partners frequently praise us for our creative approach to problem-solving, which highlights our steadfast dedication to their success as well as our own. We tackled one of the most enduring challenges in retail—space planning—and not only addressed it but developed an all-encompassing solution. This proactive approach to tackling issues is what distinctly differentiates us in the marketplace. By continuously striving for excellence, we aim to elevate the standards of retail technology.
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ReadySet VR
ReadySet
Transform retail experiences with immersive, data-driven virtual solutions.
Create and customize your virtual reality retail spaces, modifying everything from the design of the front-end interfaces to the layout of product category displays. Accelerate the launch of your innovation lab by taking advantage of hyper-realistic virtual settings, where models of products, signage, and fixtures can be efficiently organized using ReadySet. Quickly analyze consumer behavior in a cost-effective manner with eye-tracking technology that delivers prompt and accurate insights. This method of conducting virtual reality market research will enable you to formulate effective go-to-market strategies prior to investing in physical assets. By optimizing the innovation workflow, you can swiftly identify in-store solutions that yield exceptional results. Enchant retail collaborators and bring your customer-approved ideas to life through immersive and advanced VR technology alongside teamwork. By applying these strategies, you will not only improve your product lineup but also strengthen your competitive edge in the market, ensuring that your brand remains at the forefront of innovation. Engaging with these cutting-edge tools can foster stronger connections with your target audience and drive business growth.
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PlanogramBuilder
PlanogramBuilder
Transform your retail space with seamless 3D layout solutions.
Properly structuring the layout of your products in retail spaces is essential for increasing sales performance. PlanogramBuilder streamlines this task by providing a globally accessible online 3D platform where you can design, evaluate, improve, and distribute your ideal store layout while keeping your product data up-to-date. The platform offers impressive visualization tools for showcasing your products and their placements. Additionally, it enables you to create reports, schematic diagrams, and high-resolution images that can be invaluable resources for your sales team and clients during the store setup process. Users enjoy the advantage of accessing the latest software version through a secure login, allowing them to create, manage, and collaborate on their planogram initiatives from any device with internet access. Moreover, your product offerings, point-of-sale materials, shelving units, and marketing assets are all organized within a cohesive online database, categorized to fit your operational needs, which streamlines the entire workflow. This all-encompassing strategy not only boosts efficiency but also enhances collaboration among team members, ultimately leading to improved results across the board. Additionally, the ability to share designs and receive feedback in real-time ensures that all stakeholders are aligned throughout the planning process.
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Walkbase
Walkbase
Unlock retail success with comprehensive, real-time analytics solutions.
Many retailers depend exclusively on POS data to evaluate how well their store layout, planograms, and operations convert customers, but this sales information by itself does not offer a complete understanding. To fully comprehend customer engagement and the impact of store strategies on POS outcomes, it is crucial to incorporate various data points. Walkbase TREQ provides accurate store analytics that can give retailers a considerable competitive advantage. To start, retailers should install 3D people counters at their entrances and exits, which have an impressive accuracy rate of 99%. Additionally, it's important to label essential store assets and implement Bluetooth sensors to ensure precise tracking of tag placements. Integrating diverse data sources is also vital; this includes point of sale systems, people counting data, digital signage, CRM and loyalty programs, web analytics, and staffing metrics. By utilizing this wide range of information, retailers can customize their marketing strategies across all platforms while improving store operations with real-time analytics and reporting features. Moreover, this wealth of data can be aggregated and processed in real-time through a secure network, enabling proactive adjustments and well-informed decision-making. Ultimately, adopting a comprehensive approach to data analysis is essential for uncovering deeper insights into customer behavior and overall store performance, leading to more successful retail strategies.
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Shelf-OS
Akcelita
Transform retail management with real-time inventory optimization solutions.
Our cutting-edge Shelf Operating System (SHELF-OS) enables retail managers to improve profit margins while also increasing customer satisfaction. By leveraging real-time data regarding on-shelf inventory levels, we implement precise actionable workflows tailored to address and monitor required corrective measures. Retailers often struggle with product overstock, especially for items that do not sell quickly, leading to an estimated loss of 2-4% in sales for each store. According to recent research from the IHL Group, the combination of out-of-stock (OOS) scenarios and overstocks results in a staggering financial loss of around $253 billion for North American retailers. Our strategy involves ongoing, non-invasive data gathering through state-of-the-art 3D sensor cameras, which provide real-time stock audits that reveal whether inventory is full, low, or depleted. We guarantee compliance with planogram standards, check product pricing, and manage merchandising services, along with performing audits on point-of-purchase marketing materials. With automatic notifications for refacing and replenishment tasks, we enhance communication among all team members—including associates, managers, and service providers—via SMS and WhatsApp. Furthermore, we offer a prioritized list of alerts for tasks, ensuring that essential operational needs are met with vigor. Ultimately, SHELF-OS transforms the landscape of retail management by integrating advanced technology to refine processes and elevate the overall shopping experience for customers. As a result, businesses can operate more effectively and respond more swiftly to evolving market demands.
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Affect Lab
Affect Lab
Transform insights into emotional connections that drive engagement.
A consumer insights platform centered on technology, designed specifically for Insights teams, facilitates the mapping of insights across a range of media, digital platforms, and shopper engagements, which in turn helps in crafting emotionally impactful customer experiences while refining the customer journey to increase conversions and collect data related to emotions, attention, engagement, and visibility. Additionally, it acts as a resource for usability testing and analytics for UX teams, allowing them to measure user focus, interaction, and emotional responses as users navigate their experiences, while also enabling the evaluation of prototypes, mockups, websites, applications, and chatbots to identify vital UI elements that capture consumer interest, ultimately resulting in user experiences that are emotionally refined and boost conversion rates. Moreover, the platform harnesses Emotion Insights to develop enhanced customer experiences, employing Facial Coding APIs to evaluate emotional reactions at scale, including single and multi-face emotion recognition in everyday environments, along with recorded video emotion assessments. It also supports the testing of various stimuli across multiple formats and channels, such as videos, print ads, planograms, packaging designs, websites, mobile apps, and chatbots, ensuring an exhaustive analysis of emotional feedback. By employing this comprehensive method, brands can effectively establish a profound emotional connection with their audience, which is essential for nurturing loyalty and sustaining long-term engagement. This innovative approach not only captures vital consumer behavior insights but also drives strategic improvements in marketing and product development.