List of the Top 12 Product Analytics Software for Mac in 2025

Warehouse-Native Customer Journey Analytics—No Black Boxes. Total Transparency. Kubit is the leading customer journey analytics platform, purpose-built for product, data, and marketing teams that need self-service insights, real-time data visibility, and complete control—without engineering bottlenecks or vendor lock-in. Unlike legacy analytics solutions, Kubit is natively integrated with your cloud data warehouse (Snowflake, BigQuery, Databricks), so you can analyze customer behavior and user journeys directly at the source. No data exports. No hidden models. No black-box limitations. With out-of-the-box capabilities for funnel analysis, retention metrics, user pathing, and cohort analysis, Kubit delivers actionable insights across the full customer lifecycle. Layer in real-time anomaly detection and exploratory analytics to move faster, optimize performance, and drive user engagement. Leading brands like Paramount, TelevisaUnivision, and Miro rely on Kubit for its flexibility, enterprise-grade governance, and best-in-class customer support. See why Kubit is redefining customer journey analytics at kubit.ai

Tailored results will be delivered to you based on your preferences, past experiences, and specific role. QuaerisAI ensures that you have access to data that is almost in real-time for all your data needs. The platform boosts your data and document management tasks by leveraging AI technology. To foster knowledge exchange and monitor progress, teams have the ability to share insights and create pinboards. Our sophisticated AI engine swiftly converts your inquiries into a format suitable for database processing within mere seconds. Just as life requires context, so does data; our intelligent AI engine analyzes your search terms, interests, roles, and historical data to rank results that encourage deeper exploration. Additionally, you can effortlessly apply filters to your search outcomes, allowing you to uncover specific details and delve into pertinent questions that arise. This seamless integration of AI not only enhances efficiency but also enriches the overall user experience.

Mixpanel aims to foster innovation across various sectors. Beyond being a mere company, it provides essential services to enterprises, enabling them to leverage its engagement and analytics platform to gain insights into user interactions, conversions, retention, and engagement in real-time across web, mobile, and smart devices. This valuable data empowers businesses to enhance their products and overall operations. With a client base exceeding 26,000 companies globally, Mixpanel caters to a diverse range of industries, counting notable names like Samsung, Twitter, and BMW among its clientele. The company's headquarters are located in San Francisco, while it also maintains offices in several key cities, including New York City, Seattle, Austin, London, Paris, Barcelona, and Singapore, demonstrating its international reach and commitment to supporting innovation worldwide.

Mitzu.io is an analytics platform designed specifically for warehouse environments, catering to teams in SaaS and e-commerce by providing actionable insights straight from data storage solutions such as Snowflake, BigQuery, and Redshift. This innovative tool simplifies processes by eliminating the need for complicated data modeling and duplication, allowing users to work directly with raw datasets and enhancing workflow efficiency. One of Mitzu’s most impressive features is its self-service analytics capability, which allows non-technical team members, including marketers and product managers, to delve into data without needing to know SQL. It automatically generates SQL queries in response to user actions, offering real-time insights into customer behavior and engagement patterns. Additionally, its seat-based pricing model presents a more budget-friendly option compared to conventional analytics tools, making it accessible for diverse teams. This comprehensive solution redefines how businesses can utilize their data effectively.

Countly serves as a powerful product analytics platform that empowers businesses to monitor and analyze product performance, user interactions, and behaviors across various platforms, including mobile, desktop, and web applications. With a strong emphasis on privacy by design, it enables organizations to enhance their offerings and create more tailored customer experiences while achieving essential business objectives. Users can seamlessly track, evaluate, and implement actions all within the Countly ecosystem, making it a comprehensive solution for innovation and growth. This integrated approach helps teams to make data-driven decisions that foster continuous improvement.

SessionStack harnesses advanced session recording technology, driven by artificial intelligence, to create a robust Digital Experience Analytics platform. This innovative solution supports e-commerce companies in identifying customer pain points, areas of abandonment, and potential conversion opportunities. By utilizing data-driven insights, the platform accelerates the enhancement of the overall user experience, facilitating the optimization of conversion rates. Our unique machine-learning algorithms are tailored specifically for e-commerce leaders seeking to boost their revenue. Furthermore, SessionStackAI integrates both qualitative and quantitative user data, providing an all-encompassing view of interactions on websites or mobile applications. With features that automatically capture data and a wealth of historical information, the platform guarantees an in-depth analysis that identifies friction points and uncovers new conversion opportunities instantaneously, ensuring businesses can stay ahead in a competitive landscape.

CUX summarized: ✔ Analysis of User Behavior ✔ Metrics on User Experience ✔ Focused Analysis on Goals ✔ Monitoring of Conversion Funnels ✔ Comprehensive Recording of Visits ✔ Visual Heatmaps ✔ Alerts and Pre-Analysis Features ✔ Automatic Event Capture ✔ Analysis of Past Data ✔ Full Compliance with GDPR Regulations ✔ Data Retained in EOG ✔ Secure with SSL Encryption Furthermore, CUX provides valuable insights that drive improvements in user engagement and conversion rates.

Zoho Apptics serves as an invaluable tool for in-depth product analytics, crafted to assist you in monitoring app performance and extracting significant insights. Ideal for developers, marketers, and product owners alike, Apptics simplifies the task of examining user engagement, recognizing behavioral trends, overseeing interactions, and pinpointing crashes or errors—all conveniently in one platform. Its versatility extends across a variety of frameworks including Android, iOS, macOS, tvOS, watchOS, Windows, React Native, JavaScript, Flutter, and Unity, allowing you to optimize your application, boost user retention, and cultivate more robust relationships with your customers. Begin your journey with Zoho Apptics today—register now to transform your app strategy and drive success!

Data.ai Intelligence provides insights into global app market trends by examining downloads and revenue, enabling you to identify which markets are thriving the most. By gaining a comprehensive view of the app landscape, you can enhance your competitive edge. You can assess your market share by scrutinizing various factors such as downloads, revenue, usage patterns, and engagement metrics. This analysis allows you to spot emerging competitors and recognize potential challenges. By evaluating performance trends within your sector, you can uncover possible risks to your business. Accessing estimates for millions of apps will help you determine which countries, stores, categories, or devices are fostering success. It’s essential to comprehend engagement metrics, including active users, market penetration, usage duration, and frequency. Additionally, consistently monitoring competitor market share, growth trajectories, and ranking trends will keep you informed and prepared for shifts in the market. In the rapidly evolving app ecosystem, staying ahead requires continuous analysis and strategic insights.

Witbe stands at the forefront of the Quality of Experience sector, providing an acclaimed solution for assessing QoE across various interactive services—whether they be telephony, video, or web—on any device, including PCs, smartphones, and set-top boxes, while traversing any network type, be it fixed, mobile, or over-the-top. Established in 2000, the company has expanded its reach and is now a reliable partner for more than 300 clients across more than 50 nations, earning the trust of broadcasters, operators, and content providers alike through the use of Witbe Robots. Additionally, Witbe's presence on Euronext Growth as a publicly-traded entity further underscores its commitment to excellence and transparency in the industry. The company continues to innovate and adapt, ensuring that it remains a leader in delivering outstanding quality experiences to its clients.

Utilizing Product Usage Analytics can lead to more informed and rapid strategic decisions, particularly when it comes to roadmap planning. Usage Intelligence, previously known as Revulytics, empowers organizations to improve their decision-making processes, whether they are introducing new features or refining the current functionality of their products. By examining real product usage metrics, businesses can gain valuable insights into how users interact with and engage with their software. Furthermore, analyzing your install base allows for the development of a data-driven strategy that informs decisions about pricing models, adjustments, and even the discontinuation of certain features. This type of analytics not only enhances product management strategies but also enables development teams to leverage technical and environmental data for a clearer understanding of infrastructure needs and support requirements. As the pioneering solution in software usage analytics, Usage Intelligence offers comprehensive insights into application utilization by revealing which features are utilized the most frequently, thus guiding future development efforts. Ultimately, harnessing these insights can significantly enhance a company's ability to adapt and respond to user needs effectively.

While it may seem daunting to analyze every session replay, the AI developed by Decibel manages this effortlessly. Experience the capabilities of DXS®, hailed as the leading algorithm for refining digital interactions. Utilizing DXS® grants you access to a wealth of insights dedicated to improving online experiences significantly. You'll receive immediate feedback that can substantially enhance conversion rates, user engagement, and customer loyalty. With extensive optimization on high-traffic websites, Decibel’s DXS® processes billions of digital interactions each month, providing an unparalleled insight engine. Once implemented, the intelligence from Decibel integrates swiftly into your site, uncovering user frustration patterns and engagement levels, while pinpointing inferior user experiences. Explore in-depth visualizations that enable you to connect with your users, understand their difficulties, and prioritize improvements alongside your colleagues. Additionally, Decibel augments your existing tools by offering critical insights into the quality of digital experiences you provide. This integration keeps you well-informed and empowers you to make informed, data-supported decisions that foster ongoing enhancement. Ultimately, the ability to continuously adapt and innovate based on user feedback is key to achieving lasting success in the digital realm.