List of the Top Sales Coaching Software for Freelancers in 2026 - Page 4

Sales professionals come from diverse backgrounds, which is why their training programs must also accommodate this variety. MX® Sales Coach™ adopts a personalized microlearning strategy designed to meet the specific requirements of each individual. By utilizing our distinctive Sales Obstacle Assessment, we identify key areas for improvement and create a tailored development plan for every team member. Sales Managers can utilize MX® Sales Coach™ to swiftly grasp the competency development needs of both individual employees and the overall team, providing them with essential resources for impactful coaching. The platform features 98 customized microlearning modules that deliver a targeted curriculum on selling skills, accessible through mobile devices for easy learning. In addition, it generates personalized reports filled with clear skill insights and actionable recommendations aimed at boosting revenue. This diagnostic tool not only assists in selecting the right candidates but also uncovers current talent deficiencies, ensuring your team is consistently prepared for outstanding performance. By embracing this innovative platform, businesses can foster continuous growth and adaptation in their sales strategies.

Enhance the capabilities of your contact center representatives through sophisticated customer journey management and conversational support. The features that our clients utilize the most include: Next Best Action - Ensure that agents are suggesting the most appropriate product or service to each customer precisely when it is needed. Intelligent Conversational Guidance - Equip each of your agents with the tools to achieve optimal results for every customer interaction. Behavioral Science - Leverage data-driven insights to provide agents with not only what to communicate but also the most effective way to convey it, fostering an exceptional customer experience and achieving the desired results. User-Friendly No-Code Interface - Our platform utilizes an intuitive point-and-click interface, significantly minimizing the reliance on costly specialized personnel. This combination of features empowers agents to consistently deliver superior service and enhances overall customer satisfaction.

Fullcast Performance is an advanced AI-driven business intelligence and performance management platform designed to bridge the gap between sales strategy and execution. It delivers deep pipeline insights, coaching intelligence, and performance analytics through a unified system that integrates with leading CRM platforms, data warehouses, and communication tools. By creating a single source of truth for revenue data, it eliminates fragmented reporting and enables organizations to make more accurate, data-driven decisions. The platform’s manager co-pilot feature transforms sales managers into strategic coaches by identifying performance gaps and recommending targeted actions for each rep. Automated goal tracking provides visibility and accountability without micromanagement, while direct-to-rep coaching delivers daily AI-powered insights to improve individual performance. Fullcast Performance empowers organizations to enhance pipeline progression, increase deal velocity, and drive consistent revenue growth. Its flexible architecture adapts to different business models and sales structures, making it suitable for diverse go-to-market teams. With faster implementation, improved data accuracy, and continuous enablement, it helps revenue leaders unlock the full potential of their teams.

Share your achievements, obstacles, and key takeaways with your teammates by putting together either a written or video update. Should you require additional help, remember to reach out for insights and support from your colleagues. Flockjay's Virtual Sales Floor serves as an efficient hub for your team to record, organize, and share information from various sources such as calls, emails, workflows, and training materials, all easily accessible in one location. By facilitating real-time connections of insights, you can help ensure that everyone remains aligned. Showcase successful tactics through short video clips from your colleagues, and encourage behavioral shifts ahead of the upcoming training session. Flockjay allows team members to immediately refine their abilities by utilizing proven playbooks from high-achieving representatives and experts in the field. Since navigating sales can be tough, it's essential to avoid further complications by steering clear of obsolete training techniques. Cultivating a cooperative atmosphere by rewarding actions that lead to shared achievements can also help in identifying emerging leaders through contributor rankings. This approach fosters a supportive culture of growth that ultimately benefits the entire team, enhancing collaboration and collective performance. Encouraging open communication about experiences can deepen relationships and strengthen the overall team dynamic.

Yoodli AI is a comprehensive communication training platform that uses AI-driven roleplays to simulate real-world conversations for sales teams, managers, interviewees, and public speakers. The tool recreates realistic workplace interactions so users can practice pitches, objections, and leadership conversations in a safe environment. Its private, judgment-free approach enables participants to repeatedly refine their skills without the pressure of performing in front of others. The platform provides real-time coaching insights, helping learners identify patterns, strengthen messaging, and build confidence through measurable improvement. Yoodli AI meets rigorous security standards with SOC 2 Type 2 and GDPR compliance, making it suitable for large enterprises. Many of the world’s leading companies incorporate it into their onboarding, enablement, and certification programs. Case studies showcase substantial efficiency gains, including significant reductions in coaching time and higher satisfaction scores across thousands of users. Organizations like Google Cloud and Snowflake rely on Yoodli to support massive GTM and training rollouts. The platform also helps standardize messaging and ensure consistent delivery across distributed teams. Ultimately, Yoodli AI equips professionals with the communication skills needed to excel in high-performance environments.

Empowering insights for sales teams and marketers are now readily available. Emissaries tackle your essential sales obstacles by connecting you with individuals who possess direct experience in the accounts you wish to penetrate. Their exceptional insights uncover nuances that are frequently missed. By tapping into an insider perspective, you can confidently communicate tailored messages to the right audience at the perfect moment within your targeted accounts. Access invaluable firsthand knowledge about your critical target accounts through our extensive network of over 10,000 former senior executives from Fortune 500 companies. The value of human intelligence in this arena is unmatched. Clients leveraging Emissary witness heightened productivity, the generation of new prospects, and superior sales performance. Emissary provides sellers and marketers with crucial insights about their most vital accounts, allowing them to explore new pathways, bolster existing connections, shorten sales cycles, and close deals effectively. Discover concealed opportunities that standard databases may overlook, and unleash potential that can redefine your business approach. This strategic advantage can drive significant growth and foster lasting client relationships.

Mastering effective methodologies and leveraging the resources provided by the enablement platform is crucial for success. By collaborating with Sales IQ partners, you can enhance your knowledge and skills for effective coaching. Elevating your execution strategy can drive growth and lead to extraordinary results. This all-encompassing learning platform is designed for both individuals and sales teams alike. Sales IQ delivers premier educational and consulting services that guarantee our sales specialists tailor solutions to fit the unique needs of your business, which ultimately refines your strategies, increases sales, and promotes employee development. We empower sales professionals and teams to not only meet but also exceed their sales goals by applying scalable, proven methodologies backed by accountability and coaching. With Sales IQ as your dedicated partner in growth, you gain a commitment to nurturing a purpose-driven sales culture and cultivating a vibrant community within your organization. Together, we can revolutionize your sales strategy for unparalleled impact and enduring success, ensuring that your team is equipped to navigate the evolving market landscape.

Enhance your calling experience with our cutting-edge AI dialer, which effectively filters out bad numbers and voicemails, enabling you to concentrate on connecting with prospects instead of wading through unwanted messages. If you long for the thrill of collaborative dialing, Nooks provides seamless video conferencing options, making it simple to host dynamic sessions like power hours or call blitzes that energize your team. Elevate the mood by incorporating lively music, fostering an enthusiastic atmosphere filled with the sounds of conversations and the joy of shared victories. Moreover, you can effortlessly oversee emails, call logs, account notes, and prospect information to streamline your workflow. With the ability to dial multiple numbers simultaneously, you can further boost your calling efficiency. By adopting this innovative tool, you can take your outreach strategy to new heights and significantly increase your productivity while fostering a sense of camaraderie among your team. This comprehensive approach ensures that every member is engaged and motivated to achieve their best results.

MARVL effortlessly integrates with your CRM by utilizing emails, notes, and various activities to boost its functionality. By incorporating your organization's sales playbooks, MARVL gains valuable insights from your sales coaching sessions, becoming an indispensable asset for every sales team member to utilize. This tool is particularly beneficial for preparing for important calls and tackling sales inquiries, offering immediate and precise guidance similar to how your CEO would handle a conversation. Consequently, it promotes effective and fruitful customer interactions on a consistent basis. With easy access to essential product and sales information, conducting pre-call research transforms into a simple task, equipping you with customized emails, strategies, scripts, and questions tailored to each individual account. Additionally, MARVL enables you to proactively practice interactions and manage objection scenarios, ensuring you are always prepared for optimal customer engagements. Proficiency in using this tool empowers you to regularly achieve your sales quotas, leading to enhanced sales results that outshine those of other B2B teams. The ongoing support and insights provided by MARVL not only elevate individual performance but also contribute significantly to the overall success of the team. Thus, by consistently leveraging MARVL's capabilities, your organization can build stronger customer relationships and drive long-term growth.

Evaluating and enhancing communication skills with the help of AI is crucial for today's dynamic workforce. The prosperity of any organization depends on its teams' ability to express thoughts clearly, as even minor nuances in communication can either clinch a deal or lead to setbacks. While conventional training approaches can incur high costs, they frequently fall short of delivering the desired results needed for sustainable business advancement. Although human coaches provide valuable insights, their advice can occasionally be swayed by implicit biases that may distort their feedback. TalkMeUp employs a technology-driven strategy that removes these biases, ensuring that every piece of feedback is grounded in objective data. This unbiased method guarantees that all contributors, irrespective of their experience or background, receive assessments that are just and equal. Furthermore, traditional communication training often faces obstacles, particularly when reliant on individual trainers to provide tailored support. By harnessing an AI-driven framework, TalkMeUp presents a scalable and effective solution that can adeptly cater to the diverse communication requirements of various teams. This advancement not only streamlines the training process but also empowers organizations to achieve a higher level of communication proficiency across the board.

Gain deep insights into your team’s capabilities with our state-of-the-art assessment tool. Within minutes, you can pinpoint crucial areas for improvement and swiftly design tailored development plans. Enhance your onboarding and growth initiatives by utilizing well-organized pathways. Our advanced templates not only save managers precious time but also guarantee that team members are consistently nurtured to achieve their maximum potential. Broaden your team's expertise with our all-encompassing enablement services, which effectively address project obstacles and boost measurable performance indicators. Partner with the premier provider of economical enablement solutions to streamline your processes. Say goodbye to the burden of managing cumbersome spreadsheets and paperwork; instead, revamp your onboarding approach into engaging, interactive, and automated experiences. The Pulse combines your CRM data with brief surveys completed by both representatives and managers, establishing a competency baseline, revealing hidden weaknesses, and identifying growth opportunities. By utilizing these valuable insights, you can cultivate a culture of ongoing improvement within your organization, ultimately leading to enhanced team performance and higher satisfaction rates. Embrace the future of team development and unlock your workforce's true potential with our innovative solutions.

Spiky is an innovative platform that leverages AI to enhance meeting intelligence, designed specifically for forward-thinking companies that utilize remote or hybrid revenue teams. By examining a variety of meeting types—ranging from sales conversations and customer engagements to onboarding sessions and coaching interactions—Spiky provides essential feedback that improves communication, tracks action items, and increases sales efficiency, ultimately driving revenue growth. This platform features in-depth transcriptions, sentiment detection, and personalized coaching insights, all of which empower teams to make strategic, data-informed choices that elevate their sales performance. Additionally, Spiky seamlessly integrates with existing tools, offering a comprehensive solution for optimizing meetings while fostering effective communication across organizations. In essence, it becomes an indispensable asset for businesses aiming to boost team collaboration and overall productivity, ensuring that every meeting contributes to their success. By focusing on these key areas, Spiky positions itself as a leader in meeting efficiency and collaborative performance enhancement.

Salesably.ai: Turn Every Call into an Opportunity for Success Salesably.ai is a powerful sales enablement platform designed to refine essential skills and cultivate effective practices that elevate the performance of your sales team. Utilizing our AI-driven coaching and tailored insights, your representatives can accelerate deal closures, achieve their sales targets, and significantly improve revenue outcomes. Highlighted Features: 1. Mastering Objection Handling: Empower your team with the skills to navigate objections confidently, ensuring momentum is maintained throughout the sales journey. 2. Expertise in Discovery Questioning: Assist your representatives in uncovering vital customer insights, allowing you to position your offerings as the ideal solution. 3. Pitch Enhancement Sessions: Facilitate your team in developing compelling and personalized pitches that highlight your unique value proposition. With Salesably, your team will gain the necessary skills to effectively handle objections, gather significant customer insights, and craft tailored pitches that resonate with clients, ultimately resulting in enhanced success in sales endeavors. This comprehensive approach ensures that every interaction is maximized for potential growth and achievement.

Letter AI enhances the performance of your revenue teams, enabling them to work with improved efficiency and effectiveness. Equip your teams with all the necessary resources to effectively close deals, including training, coaching, and vital tools, all consolidated within one platform that harnesses AI technology. Boost your revenue teams with dynamic, customized, and regularly updated content, alongside coaching solutions that can be generated in mere minutes through AI. You have the ability to create simulated personas that help polish your sales presentations and swiftly develop interactive training modules, video lessons, and certification tracks from your existing documents. Discover the most suitable resources and tailor them for your clients, or launch new initiatives with the support of AI capabilities. Collaborate with an AI co-pilot that provides tailored insights, deeply rooted in an understanding of your organization and its products. We take your security and privacy seriously, implementing measures that meet the highest industry standards and ensuring that your data remains unutilized for training our models. Experience the effortless fusion of cutting-edge technology into your sales operations, and witness the remarkable growth of your team as they embrace these innovative tools to reach new heights. Through this transformation, your organization's potential will be maximized, leading to unprecedented success.

CallBlitz acts as an engaging call coaching tool that mimics the lively environment of a traditional sales floor, catering to remote teams. It allows sales representatives to conduct calls simultaneously without disruption, greatly enhancing their productivity during busy calling periods. Managers are able to provide real-time feedback through instant messages or discreet voice cues, ensuring that key insights are swiftly grasped and implemented. The platform also promotes camaraderie by allowing team members to listen to each other's calls, which cultivates peer learning and mentorship. Additionally, CallBlitz seamlessly integrates into existing workflows and is compatible with various dialing systems, improving the remote sales experience and making cold calling not only more effective but also enjoyable. This inventive strategy not only boosts operational efficiency but also fortifies the relationships among remote team members, creating a more cohesive working environment. As a result, teams can collaborate more effectively, leading to enhanced overall performance.

Remuner is an innovative platform that leverages artificial intelligence to streamline variable compensation management, effectively aligning corporate objectives with employee aspirations by automating all aspects of incentive programs. Its intuitive, no-code modular interface empowers users to design tailored compensation plans while offering real-time performance analytics through customizable dashboards. The platform also boosts team motivation and productivity by providing AI-powered sales coaching, coupled with automating administrative tasks such as calculation, validation processes, and claim management, thereby enhancing both transparency and operational efficiency. Integrating effortlessly with existing systems, Remuner turns sales commissions into a catalyst for growth, evidenced by clients like ORBIDI, who saw an impressive 8% revenue increase and an extraordinary 25-fold return on their investment after adopting the platform. This forward-thinking strategy not only supports sales teams but also cultivates a culture of accountability and excellence in performance across organizations, reinforcing the notion that a motivated workforce can drive significant business results. Ultimately, Remuner exemplifies how technology can transform traditional compensation models into strategic assets.

Colleva is at the forefront of AI-driven avatar-led sales coaching, focusing on the enhancement of professional skills and the provision of extensive employee insights. Their cutting-edge platform delivers personalized and actionable feedback through immersive interactions with lifelike avatars, allowing users to practice essential conversations in a risk-free environment. Colleva's offerings include scalable sales coaching that makes personalized 1:1 guidance accessible across various teams, thorough learning and development programs for effective onboarding and the improvement of soft skills, as well as insights that refine survey and review processes. Users can take advantage of customizable scenarios and receive immediate assessments that analyze vocal tone, video presentation, content relevance, and emotional intelligence, all supported by intuitive administrative tools designed for seamless deployment and analytics. Founded by a passionate team with a wealth of experience in professional development, Colleva aims to revolutionize the field of professional growth by providing impactful, tailored 1:1 experiences and insights on a large scale, ensuring that both individuals and organizations can flourish in an ever-evolving work landscape. This unwavering dedication to boosting professional capabilities is what distinctly positions Colleva within the industry, making it a leader in innovative coaching solutions. The combination of technology and personalized learning is sure to redefine the standards of professional training.

i-CoachAI delivers customized sales enablement solutions on a grand scale, utilizing a deep understanding of effective sales techniques while incorporating your distinct data and a wide variety of AI applications to enhance individual performance. The rise of Generative AI marks a pivotal moment in technological evolution, making it crucial for sales teams to adopt this innovation. Nevertheless, conventional language models like ChatGPT and those typically integrated into sales enablement platforms frequently struggle to capture the complex subtleties of sales strategies and lack the design necessary to drive behavioral transformation in sales professionals. In contrast, i-CoachAI showcases proficiency in numerous fields, including sales, account management, negotiation, and customer success, ensuring a fluid integration into your team’s daily operations with scalable and tailored support. At Imparta, we assess AI capabilities in a manner akin to evaluating sales personnel, emphasizing essential factors such as insight, influence, and trust to guarantee peak performance in sales settings. This methodology empowers organizations to leverage AI effectively, promoting a culture of ongoing enhancement and adaptability in their sales approaches. By addressing the unique needs of each sales team, i-CoachAI not only boosts performance but also fosters a more innovative and agile sales environment.

Salesfox is a cutting-edge sales training platform that leverages AI to help sales trainers rapidly develop confident, skilled sales reps through daily, real-time roleplay drills. The system allows trainers to create and record realistic objections based on real field experience, enabling trainees to practice responding as if on live calls. Drills take only 60 seconds on average, making it easy for reps to build composure and mastery under pressure without time-consuming sessions. Salesfox combines human-led coaching with AI-powered tools including objection drills, call simulations, auto-scoring, and smart feedback, offering flexible training approaches. Trainers can upload preferred sales scripts, while the AI monitors progress and consistency across the team. The platform’s mobile-responsive coaching and analytics dashboards provide clear views of individual and group performance, helping identify skill gaps and tailor support. Additional features include a best practices library, mini courses, and AI-assisted course creation to keep training fresh and relevant. Salesfox supports multiple languages and complies with stringent data security standards such as GDPR, ISO 27001, and SOC 2. Its human-first AI approach amplifies the trainer’s expertise instead of replacing it, allowing large teams to be coached efficiently without sacrificing quality. Salesfox transforms sales coaching from hours-long workshops into minutes-long, high-impact training sessions scalable across organizations of any size.

SalesTable stands out as an innovative platform leveraging artificial intelligence to boost sales readiness and enablement, operating as a virtual AI Sales Coach that is accessible 24/7. It offers immediate assistance through various resources, including talk tracks, strategies for overcoming objections, and role-playing scenarios, which ensure that sales teams are perpetually prepared for client interactions. The platform refines every aspect of the sales journey, from focused onboarding and training to skill development and coaching, while also facilitating partner enablement with tailored learning paths, real-time performance evaluations, and intuitive dashboards that highlight execution gaps. Collaboration among team members is significantly enhanced with tools that promote group engagement, such as shared content libraries, motivation through leaderboards, and seamless integration with platforms like HubSpot and Salesforce. Additionally, it caters to the needs of both remote and hybrid teams by offering features that prioritize readiness, scalable content management, and detailed analytics on representative behaviors and improvement opportunities. This comprehensive approach not only nurtures individual performance but also fosters a more unified and productive sales environment. By continuously evolving, SalesTable ensures that sales teams remain agile and competitive in a rapidly changing market landscape.

Alpharun is redefining sales performance management with an AI-driven coaching and analytics platform designed for high-performing revenue teams. It automatically records, transcribes, and evaluates every sales interaction, providing objective, data-rich feedback at scale. Using natural language processing and conversational AI, Alpharun highlights what top performers do differently and codifies those behaviors into a dynamic, ever-improving AI playbook. Sales managers gain real-time visibility into rep performance, with the ability to coach directly within recorded calls and transcripts. For training and onboarding, the platform offers AI-powered simulations that mimic real-world scenarios, accelerating skill development and retention. Reps benefit from instant feedback, while managers can identify exactly where deals fall apart — from objection handling to closing statements. Leaderboards and performance analytics foster friendly competition and transparency across teams, regions, and product lines. Alpharun integrates seamlessly into your existing sales tech stack, supporting sustainable growth without disrupting workflows. Built for compliance-first enterprises, it upholds SOC 2 Type 2, HIPAA, and GDPR standards with end-to-end encryption and AI safety protocols. Designed for organizations that value performance intelligence, Alpharun helps teams consistently close more deals, faster, and with higher retention.

Rilla is a cutting-edge platform that revolutionizes virtual ride-along sales coaching by providing managers with unparalleled insight into in-person sales conversations through automatic recording, transcription, summarization, and analysis of each dialogue. This tool enables sales leaders to evaluate how their field representatives interact with customers from a distance, emphasizing key moments and actionable insights via AI-enhanced analytics while promoting structured coaching and feedback on a broader scale. Users have experienced remarkable advantages, including an astounding increase of eightfold in coaching efficiency, a 17% uplift in average sale value, and enhancements in closing rates by as much as 40%. Moreover, Rilla integrates effortlessly with widely-used CRMs such as Salesforce and HubSpot, streamlining the organization of customer data for easy retrieval and follow-up. Catering to mobile field teams across diverse industries, including home services, construction, and dentistry, it provides a holistic solution that not only drives sales success but also nurtures a culture of ongoing improvement within customer engagement practices. Ultimately, Rilla stands out as an invaluable asset for teams striving to elevate their sales strategies and foster stronger client relationships.

Glyphic is an advanced platform that utilizes artificial intelligence to improve conversational intelligence and optimize revenue processes, significantly transforming the way sales teams handle their calls, deals, and insights. This state-of-the-art tool automatically records and analyzes sales conversations, converting disorganized call data into structured summaries and actionable insights that are effortlessly integrated into your CRM. This integration provides immediate clarity on ongoing deals, outlines actionable next steps, and identifies potential obstacles. Moreover, Glyphic aids in deal assessment by employing established sales qualification models like MEDDIC, BANT, and SPICED while also generating AI-driven “prep sheets” that equip users for calls by drawing from previous conversations and established strategies. It goes a step further by facilitating follow-up tasks, crafting customized emails or content for clients to enhance communication personalization. Additionally, its AI-based coaching feedback offers sales representatives personalized advice to sharpen their pitches and improve their performance consistently, thus removing the burden of tedious manual evaluations. By automating various administrative responsibilities such as data entry, note-taking, and follow-up tasks, Glyphic allows sales professionals to focus on nurturing relationships and engaging in substantive conversations instead of getting overwhelmed by paperwork. Ultimately, this platform not only boosts operational efficiency but also fosters increased engagement and success rates among sales teams, leading to a more streamlined approach to sales management. As a result, teams can allocate their time and resources more effectively, driving greater overall productivity and success in their sales endeavors.

Exec is a cutting-edge platform that utilizes artificial intelligence to improve conversational aptitude and promote talent growth across various sectors within organizations, including sales, leadership, customer service, recruitment, and performance management. By integrating AI-driven simulations and on-demand human coaching, it provides users with an immersive learning environment to practice and refine their skills during high-stakes dialogues involving cold calls, product presentations, performance evaluations, contract negotiations, customer disputes, and behavioral interviews, all within a supportive and nonjudgmental atmosphere. Companies have the capability to create customized training experiences that blend engaging components—such as videos, readings, and tests—with hands-on simulated tasks, while simultaneously tracking skill development through detailed analytics, dashboards, and reporting mechanisms. After each roleplay session guided by AI, participants receive prompt and impartial feedback through a debriefing by an AI coach, which highlights their strengths, pinpoints areas for enhancement, and offers practical suggestions for ongoing growth. This forward-thinking methodology not only boosts individual performance but also encourages a spirit of continuous improvement within teams, ultimately contributing to a more dynamic workplace culture. Through Exec, organizations are empowered to build a workforce that possesses critical communication skills essential for driving both success and sustained growth. Additionally, this transformative approach ensures that employees are consistently adapting and evolving in their professional capacities.

The Forge platform functions as a cloud-based business simulation tool designed to empower organizations to deliver engaging and practical learning experiences on a large scale by merging real-world business scenarios with behavioral insights, which enables teams to refine their skills, assess strategies, and make rapid adjustments in a secure environment. This versatile platform provides internal teams with the capability to create, implement, and oversee customized business simulations, ranging from short exercises aimed at specific skill development to extensive practice sessions that mirror complex strategic challenges across various functions, thereby eliminating the reliance on traditional consultants or outdated presentation methods. Additionally, it facilitates rapid deployment and scalability, allowing simulations to be launched in a matter of weeks and easily adapted or reused as organizational demands evolve. With integrated performance tracking and feedback systems, participants benefit from immediate evaluations that promote ongoing improvement, while the platform also includes AI-driven role plays and scenarios that replicate authentic conversations, decision-making processes, and trade-offs pertinent to domains such as sales training, leadership development, and a wide array of learning opportunities. This innovative approach ultimately revolutionizes how companies engage in training and development, creating a more dynamic and adaptable learning atmosphere that meets the needs of modern organizations effectively. As a result, it encourages a culture of continuous learning and agility within teams, further enhancing their overall performance and readiness for the challenges of the business world.