List of the Top 9 Search Engine Marketing (SEM) Software for Amazon Ads in 2025

Adspert aids online retailers in enhancing their profitability on platforms like Amazon, eBay, Google, and Bing through the fine-tuning of their pay-per-click advertising campaigns. This robust PPC optimization tool leverages advanced advertising technology and artificial intelligence to help businesses focus on increasing their profits rather than merely boosting sales figures. By utilizing such innovative solutions, companies can ensure a more strategic approach to their marketing efforts.

Sellozo provides a diverse range of intelligent tools tailored for Amazon Sellers, designed to simplify their operations by automating mundane tasks and conducting extensive data analysis. All this information is then consolidated into user-friendly reporting tools that cater specifically to the needs of Amazon Sellers. The primary feature of Sellozo is its Insights and Analytics with Financial Reporting, offering sellers a comprehensive perspective on their sales and product analytics. This information can seamlessly integrate with both organic and sponsored sales data, as well as performance metrics, all displayed in an easy-to-navigate dashboard. Additionally, Sellozo's Ad Automation feature typically delivers a remarkable 70% boost in return on ad spending by refining your Amazon Sponsored Products Listings and minimizing unnecessary ad costs. Furthermore, the Repricer tool enables users to automatically modify product prices based on customizable criteria, helping them secure and maintain a position in the Buy Box. To top it off, our dedicated Support team, comprised of experienced Amazon Sellers, is always ready to assist with any inquiries related to the platform, ensuring our customers have the guidance they need at all times. We truly prioritize the success of our clients.

Perpetua delivers advanced growth optimization and reporting solutions tailored for the leading eCommerce enterprises worldwide. Utilizing this platform, brands and sellers can set strategic goals and depend on Perpetua's top-tier, continuous optimization engine for tactical execution. With seamless integrations with major retailers like Amazon, Walmart, Target, Instacart, and Google Ads, brands are positioned to maximize visibility and achieve comprehensive engagement throughout the customer journey. By leveraging Perpetua, you can initiate campaigns that are not only efficient but also driven by performance, while the platform's smart reporting features highlight the essential metrics required to effectively assess the return on your advertising investments. Furthermore, Perpetua equips advertisers with a range of tools that span the entire sales funnel, including access to Amazon DSP (which encompasses OTT, OLV, and dynamic display ads), as well as influencer marketing and editorial content, all achievable with just a few clicks. This streamlined approach ensures that brands can maintain a competitive edge in the ever-evolving eCommerce landscape.

Skai stands out as the premier marketing platform for brands aiming to strategize, implement, and evaluate growth initiatives across highly engaging digital mediums. Uniquely, Skai integrates data-driven insights with top-tier optimization tools, empowering brands to make educated decisions, expand their reach, and assess performance on platforms such as Google, Facebook, Microsoft, Amazon, Walmart, Roundel, and Apple Search Ads. Utilizing advanced machine learning algorithms and artificial intelligence, Skai harnesses market signals to enable businesses to anticipate and adapt to the evolving omnichannel customer journey effectively. With substantial backing from Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures, Skai is poised for innovation and growth in the marketing landscape. This strong support underscores its commitment to providing brands with the tools necessary to thrive in a competitive digital environment.

Unify Your Marketing Data on a Single Platform. Our mission is to make analytics accessible for everyone! Enhance your return on investment by creating captivating dashboards that leverage real-time data and allow for seamless sharing of automated reports. In just five minutes, you can integrate any or all of your advertising accounts. The sidebar offers a variety of widgets, such as tables, pie charts, graphs, and even visual representations of your ads. Instantly share your pre-designed reports with key stakeholders, whether they belong to your organization or are external partners. Are your Facebook Ads yielding results comparable to those of your Google Ads? Design tailored dashboards to track and assess the vital metrics that are important to you, all in one centralized location (with the option to customize metrics). To further enhance your strategy, consider using AdStage Join to link your advertising data with web conversions and sales, transforming the process into something almost magical! Maintain the engagement of your ad creatives and fight against ad fatigue by automatically rotating or scheduling new ads for launch on specific dates or based on performance metrics. This forward-thinking technique guarantees that your marketing efforts stay vibrant and effective in a continuously evolving environment, ensuring you remain ahead of the competition.

Presenting a holistic digital marketing solution tailored to manage and supervise your paid advertising initiatives across multiple platforms. The era of digital marketing transformation is here. Amplify your business outcomes and optimize the returns on your advertising expenditures. Adriel emerges as an innovative, all-encompassing platform that allows you to seamlessly manage and refine your entire digital marketing strategy from one unified hub. Our award-winning technology integrates communication channels and vital metrics into a fully customizable dashboard, enabling your business to deliver a more compelling promotional message consistently. Manage and oversee every facet of your digital marketing approach from a single source. The first step towards achieving a remarkable return on ad spend (ROAS) is to consolidate your data—gain precise insights through a comprehensive view of your campaigns across different channels. Experience transparency with real-time access to campaign KPIs and performance indicators. Effortlessly take control, removing the chaos of numerous reports and endless email threads for a more organized marketing strategy. With Adriel, you can dedicate your energy to what truly counts: driving results and fostering business growth. By streamlining your marketing efforts, you position yourself for greater success in a competitive landscape.

We provide support to businesses in managing their paid search marketing strategies, which encompass PPC campaigns on platforms like Google Ads, Microsoft Ads, and Amazon Advertising. By creating customized machine learning models tailored to each client, we can quickly adapt to market changes and deliver a unique bidding strategy that surpasses conventional approaches. Our intuitive web interface facilitates effortless performance tracking, making it easy for users to navigate. Through our application, you can actively steer our models toward your specific goals and targets. Our systems continuously work to produce updated bids for your campaigns, guaranteeing that optimization is perpetually upheld. SmartLens has proven to achieve notable performance enhancements when compared to network-based automated solutions such as Conversion Optimizer and Target CPA, establishing it as a persuasive option for businesses aiming for superior results. This method not only simplifies campaign management but also enables clients to realize more impactful and efficient advertising outcomes. Additionally, our commitment to innovation ensures that we consistently refine our strategies to meet evolving market demands.

MarinOne tackles the challenges faced by modern digital marketers. By unifying search, social media, and eCommerce advertising into a single platform, MarinOne enables advertisers to improve their campaign results through a comprehensive view of their customers. In an environment dominated by competitive giants like Google, Facebook, and Amazon, these platforms are not likely to facilitate the optimization of your advertising efforts across multiple channels. For performance marketers, harnessing their own data proves to be the most effective approach. MarinOne is designed to leverage all available data sources, such as your CRM, data warehouses, publisher insights, and various external signals. It aligns ad campaigns across multiple publishers, allowing you to fine-tune your budget allocation while analyzing the relationships between each channel. This functionality sets today’s performance marketers apart from the competition. Additionally, MarinOne enhances the capabilities of publisher tools, significantly boosting campaign effectiveness. As a result, it empowers marketers to navigate the intricacies of digital advertising with enhanced agility and confidence. Ultimately, this comprehensive approach positions MarinOne as a vital asset in the evolving landscape of digital marketing.

Our company assists businesses in minimizing their expenditures on paid search advertising. For over five years, our optimization tools have successfully enabled clients to save millions on their advertising costs with platforms like Google Ads and Bing Ads. Recently, we have broadened our offerings to include solutions for Amazon Ads as well. Our innovative Negative Keywords tool delivers tailored recommendations that empower advertisers to cut their advertising costs while attracting high-quality traffic. This tool is available at no cost for users with a Google Ads account that has a monthly budget of up to $10,000. The solutions we provide consist of the following: 1) Search Archival – Advertisers can effortlessly store their search queries for over 60 consecutive days in Amazon Ads. 2) Shared Negative Keywords List – Users can establish account-level negative keywords and associate them with multiple campaigns within Amazon Ads. 3) Ad Scheduling Feature – This feature allows advertisers to display their ads during peak productive hours for optimal results. 4) Google Ads Scripts – A diverse range of scripts designed to enhance Google Ads account management. 5) Enhanced Reporting Tools – Our latest addition allows users to generate comprehensive reports to analyze performance metrics effectively.