List of the Top 18 Free Social Listening Tools in 2025

Agorapulse is a comprehensive suite for Social Media Marketing designed to assist agencies, business owners, and marketers in overseeing their accounts across platforms such as Facebook, Instagram, TikTok, Twitter, LinkedIn, Google My Business, and YouTube. With our integrated inbox feature, you can be assured that no interaction on social media will slip through the cracks. We provide an array of publishing tools, which include options for drafting, scheduling, bulk posting, and much more. Additionally, our detailed reports allow you to track the most critical metrics for your social media presence. Collaboration is made easy with our team options, enabling profiles with multiple administrators to work together smoothly. Sign up for a free trial today and discover the reasons behind our customers' love for Agorapulse. Experience firsthand the efficiency and effectiveness that our platform brings to social media management.

HubSpot Marketing Hub is designed to enhance your website traffic, convert prospective leads, and demonstrate your return on investment effectively. This comprehensive marketing platform equips brands and marketers with the tools necessary to initiate and sustain impactful campaigns that elevate their visibility. Its features encompass SEO techniques, blog writing, content management systems, and the utilization of various social media platforms, including Facebook, LinkedIn, and Twitter. By utilizing Marketing Hub, you and your team can not only boost traffic and convert leads but also monitor your entire sales funnel efficiently. You can easily create professional email templates and landing pages using drag-and-drop functionality. The platform allows for the swift publication of blog posts, establishing your credibility in any subject area and enhancing your online presence. Furthermore, your content is designed to be responsive, ensuring that it is accessible across all devices. With real-time SEO suggestions and an adaptable content strategy for contemporary search trends, this tool is indispensable for modern marketing efforts. Additionally, you can explore numerous resources and insights to maximize your marketing impact.

Buffer offers a range of products aimed at enhancing your online brand presence and fostering connections with your audience. As a comprehensive social media suite, Buffer equips contemporary brands with essential tools for visual marketing, audience engagement, and data analysis. Its offerings empower both businesses and individuals to differentiate themselves in the digital landscape, leading to significant interaction and quantifiable outcomes. Over 75,000 brands have successfully developed impressive online identities through Buffer’s suite of tools focused on engagement, publishing, and analytics, showcasing the platform's effectiveness in driving brand success. With its user-friendly interface and robust features, Buffer continues to be a crucial asset for brands striving for online excellence.

Manage multiple X (formerly Twitter) accounts effortlessly from a single interface. This powerful platform for X provides an array of features designed for real-time monitoring, content management, and engaging with users effectively. Connect with your desired audiences while discovering the key aspects of X. X Pro, previously referred to as TweetDeck, offers the ability to monitor several timelines at once on a unified screen. This tool not only helps you keep track of and organize your content but also allows for immediate interaction with your communities, significantly improving your social media engagement and experience. Additionally, it streamlines your workflow, making social media management more efficient and enjoyable.

Cyfe is a versatile business intelligence platform designed to assist companies of various scales in tracking key performance indicators (KPIs), optimizing search engines, managing schedules, marketing on social media, generating tailored reports, exporting data, and archiving information, among other valuable services. With its comprehensive suite of tools, Cyfe empowers organizations to make informed decisions and streamline their operations effectively.

HyperVue stands out as a cutting-edge platform that provides instant and actionable insights via a beautifully crafted user interface. Distinct from conventional AI and Machine Learning applications that focus on social insights, HyperVue revolutionizes the application of social data. It not only generates and constructs but also predicts outcomes for a range of entities, including brands, topics, cities, industries, demographics, and communities. By integrating human intellect with algorithmic prowess, HyperVue establishes a new benchmark for user-focused software, marking it as a pioneering tool within its industry. Additionally, its unique methodology ensures that users can approach their decision-making processes with certainty and assurance, further enhancing its value. This combination of accessibility and depth makes HyperVue an essential resource for anyone looking to harness the power of social data effectively.

Leverage automation in marketing to significantly improve sales conversions and elevate customer engagement effectively. Efficiently oversee leads who show interest in your brand or products on social media channels. Keep track of social interactions while nurturing these leads to cultivate enduring relationships. Streamline your outreach by automating the identification of profiles and collecting pertinent activities. Implement rule-based lead scoring systems to assess potential customers according to their level of engagement. Clearly outline your buyer personas to better refine your lead generation search filters. Instantly generate leads by utilizing sophisticated filters that evaluate both individual and organizational traits to identify high-value prospects. Achieve notable returns on investment promptly, ensuring that your marketing initiatives deliver fast results. Enhance content creation and distribute it concurrently across multiple social media platforms to maximize your reach. Analyze content engagement and interactions with your posts to uncover valuable leads. Gain insights from social media engagement and utilize social listening tools to monitor your brand's reputation, customer feedback, and pertinent discussions related to specific keywords, topics, competitors, or sectors, enabling strategic evaluations and proactive engagement with new opportunities. By embracing these strategies, marketers not only refine their outreach efforts but also strengthen the connection with their audience, leading to more meaningful interactions and long-term loyalty. Ultimately, the integration of such practices can transform marketing approaches and drive substantial business growth.

Union Metrics offers much more than just free TweetReach snapshot reports! We have significantly improved TweetReach Pro, which is now a part of Union Metrics subscriptions. You can track all the key topics and accounts across Twitter, Instagram, and Facebook. By leveraging Union Metrics, you can sharpen your social media approach and improve execution on different platforms. Our intuitive social media analytics tools are simple to set up, use, and share with all necessary stakeholders. The analytics deliver real-time insights, enabling you to make well-informed decisions seamlessly. You will no longer overlook any posts. Our analytics are built on extensive, commercial access to social data. With subscription plans starting at just $99 per month, you can effortlessly analyze two profiles or topics continuously. This makes it a perfect option for businesses aiming to enhance their online visibility and engagement. By using our analytics, you'll be equipped to stay ahead of trends and maximize your social media impact.

Infused with a personal flair, PLANOLY's mission is centered on empowering individuals to share their stories across various social and digital platforms. As an esteemed collaborator with Instagram and Pinterest, PLANOLY is committed to providing smooth social marketing solutions for businesses, big or small. This platform alleviates the challenges associated with social marketing for all users. With sellit, promoting and selling products is a breeze, requiring only a single click and negating the need for a conventional website. This groundbreaking tool transforms your social media posts into an interactive storefront through one simple link, making the conversion of followers into paying customers easier than ever. Additionally, our newest design application facilitates the straightforward creation and personalization of content across multiple social media channels, equipped with an extensive selection of designer templates for your convenience. Therefore, enhancing your online visibility has never been more user-friendly, allowing anyone to elevate their digital storytelling effectively!

A comprehensive media monitoring platform enables brands and agencies to keep tabs on online conversations and engage with their audience effectively. Designed for scalability, users can initiate with a basic account and seamlessly transition to more advanced, customizable options that cater to enterprise needs as their business expands. In our current era, people find themselves spending more time in solitude than ever before in modern history, providing an opportunity to escape the relentless pace of traditional work life. The era of simply "hearing about" things at the workplace has faded, as many companies shift away from casual lunches and conversations. Nevertheless, it remains crucial to assess how your brand is viewed, track the effectiveness of your marketing strategies, and ensure your messages are resonating with the intended audience. Additionally, staying informed about any negative developments is essential, and this can be achieved almost instantaneously. An effective social listening agency must grasp these dynamics thoroughly, and SOCIALHOSE.IO stands ready to fulfill that role, helping brands navigate the complexities of today's digital landscape. By leveraging such a service, businesses can stay proactive and responsive in an ever-evolving marketplace.

Modern social media management tools cater to users of all levels, providing a well-crafted suite of functionalities that allow you to exceed your goals effortlessly. These innovative resources enable you to explore, collaborate, and schedule your content effortlessly across various social media platforms. By offering a visual layout and preview function for your posts, you can strengthen your engagement with your audience while managing interactions such as messages, comments, and reviews all from one centralized dashboard. Furthermore, you can analyze and report the effectiveness of your social media campaigns, generating customized and actionable reports that highlight successful strategies as well as areas needing improvement. Brands can benefit from Vista Social Listening capabilities, which facilitate the monitoring of pertinent conversations through timely alerts and sophisticated filtering options. Additionally, bolster your online reputation through extensive review management tools that encompass reporting, notifications, and response features. With a strategic approach to planning and posting on your social media accounts, you can utilize specific platform features and techniques that yield measurable outcomes. As an exciting enhancement, you can now harness the power of ChatGPT to further refine and boost your social media strategy! This integration allows for even greater creativity and efficiency in your online presence.

Snoops.co is a groundbreaking platform that transforms Reddit discussions into viable business prospects by enabling users to discover potential clients who are openly sharing their challenges in real-time across a variety of subreddits. The platform offers robust tools for audience research, which assist in generating startup ideas, validating product concepts, and identifying leads through the tracking of specific business-related keywords. By utilizing AI-driven analysis, users can integrate their own AI models, such as those provided by OpenAI or Anthropic, to navigate through conversations and identify high-intent prospects, with customized instructions ensuring the relevance of the results. Its advanced filtering options empower users to selectively include or exclude certain subreddits, set minimum thresholds for upvotes and comments, examine different timeframes, and focus on posts that exhibit authentic engagement. To start utilizing the service, users need to establish relevant keywords, configure their filters, and review the analyzed results that highlight high-intent posts where they can effectively present their services. This thorough methodology not only improves the overall user experience but also greatly enhances the likelihood of forming valuable business connections, ultimately fostering a dynamic environment for entrepreneurial growth. Additionally, by streamlining the lead generation process, Snoops.co enables users to stay ahead of market trends and adapt their strategies accordingly.

GummySearch serves as a specialized research instrument designed specifically for Reddit, allowing users to pinpoint challenges, explore possible solutions, generate content ideas, and discover sales avenues. With a reach across over 130,000 active communities, it simplifies the exploration of these groups, helping users brainstorm innovative business ideas, validate their offerings, create compelling content, and identify new customer demographics. The platform emphasizes significant conversations, including common challenges, solution requests, financial discussions, trending topics, and alternative queries, thus eliminating the need to wade through vast subreddit histories. Users are promptly notified about conversations relevant to their business interests, enabling them to participate early in these discussions while keeping track of inquiries related to their product sectors, recognizing issues they can solve, monitoring complaints regarding rival brands, and observing mentions of their own products. GummySearch also offers a no-credit-card-required trial, ensuring users can see results in as little as five minutes, making it an appealing choice for those eager to improve their understanding of market dynamics. By enhancing the research process and encouraging an active engagement with community trends on Reddit, this tool empowers users to stay ahead of the curve in their respective industries. As a result, GummySearch not only aids in identifying opportunities but also fosters a deeper connection with potential customers.

Mention serves as a robust solution for real-time media monitoring and social listening tailored for businesses of all sizes, from small and medium enterprises to large corporations, and is available in over 125 countries globally. By offering a wide range of tools at an attractive price point, we empower numerous businesses to improve their monitoring and listening abilities, ensuring they can maximize their return on investment. Analyzing over a billion sources from the internet—including news websites, forums, review platforms, and popular social media channels such as LinkedIn, X, Facebook, and TikTok—we provide clients with instant alerts whenever their topics of interest are mentioned online. Whether your aim is to assess public sentiment towards your brand or product to enhance your reputation, examine and strengthen your competitive stance by monitoring rivals’ actions, or identify emerging trends within your sector, Mention is dedicated to equipping you with the necessary resources for success! Our commitment to our clients' achievements drives us to constantly adapt and enhance our services to align with the dynamic nature of media and social interactions, guaranteeing that you stay ahead in a competitive marketplace. Ultimately, with Mention, businesses can confidently navigate the complexities of media engagement and social listening, ensuring they remain informed and proactive in their strategies.

Google, Facebook, local search directories, employee review platforms, and app directories play a significant role in managing customer feedback. With an intuitive dashboard, you can monitor reviews regarding your products and services effortlessly. Consumers increasingly anticipate a reply within 24 hours of submitting an online inquiry, with over 80% expecting this level of responsiveness. Stay updated on new reviews with automatic email notifications, and engage directly through the Reputology interface. Our built-in workflow tool enables you to oversee your team's responses to reviews and track the status of each interaction effectively. Reputology also empowers you to escalate concerns to the appropriate personnel, ensuring that your team delivers exemplary customer service. Even seasoned professionals may find it challenging to manage responses to negative reviews, as scaling this process across the organization can be complex. Nevertheless, maintaining consistency is vital for delivering quality responses and achieving satisfactory resolutions. By implementing structured processes, companies can better navigate the landscape of online reviews and enhance their overall customer engagement strategy.

Social Mention is a powerful tool that enables you to discover conversations surrounding your brand or competitors across a variety of news sources and social media channels. This intuitive platform acts as a social media search engine, aggregating user-generated content from across the internet into a single, comprehensive feed. It serves as an effective monitoring tool, allowing you to track and analyze public sentiment about your brand in real time and from a global perspective. Integrated with BrandMentions, this robust brand monitoring solution is designed to help you follow and engage in online discussions as they unfold. With Social Mention at your disposal, you can ensure that no mention or comment related to your brand slips through the cracks across various social media outlets, news articles, or other platforms. Keeping track of when and where your audience engages with your brand online can provide critical insights. By leveraging this tool, you can gain deep insights into customer interactions, evaluate the success of your social media efforts, and create products that are more in tune with consumer demands. In turn, this proactive approach enhances your brand's visibility and responsiveness within the ever-evolving digital landscape, ensuring that you remain competitive. Ultimately, Social Mention empowers businesses to make informed decisions that drive engagement and foster brand loyalty.

Quickly discover the content your audience consumes, whether it's articles or videos. Eliminate the hassle of lengthy research processes and costly surveys. SparkToro enables you to pinpoint the key influencers and underrated resources that resonate with your customers, allowing you to connect with them effectively. By analyzing vast numbers of social media and web profiles, SparkToro gathers insights about any online demographic. This empowers you to tailor your marketing strategies to meet your audience where they are most engaged.

Draw in consumers by understanding their struggles, aspirations, and viewpoints that emerge from the multitude of online discussions happening right now. By exploring these dialogues, you can refine your products and services to align more closely with their expectations and requirements. This proactive approach not only enhances customer satisfaction but also fosters loyalty and trust in your brand.