List of the Top 11 Social Media Advertising Platforms for Sourcetable in 2025

Semrush is a SaaS platform designed for managing online visibility and marketing content, enabling businesses to achieve quantifiable outcomes through effective online marketing strategies. Our software caters to enterprises of all sizes, assisting them in enhancing their presence across vital channels while fostering the creation of captivating user-generated content. The insights provided by our data empower users to identify promising growth opportunities. With comprehensive workflow and tracking solutions, businesses can conduct ongoing experiments and evaluate outcomes with greater precision. Gain insights into your competitors' marketing strategies and tactics, analyze traffic on any website, and uncover their promotional methods. Generate innovative ideas to expand your market share and identify keyword and backlink gaps. Learn how to reach a broader audience while minimizing costs, and discover optimal keywords for every PPC campaign. Additionally, keep an eye on your competitors' landing pages and advertising copy, and refine your advertising expenditure at the local level while also evaluating Google Shopping campaigns for better effectiveness. By leveraging these tools, organizations can navigate the competitive landscape with increased confidence and strategic foresight.

Mailchimp, a prominent marketing automation platform, boasts a user base of over 11 million worldwide. The platform offers AI-driven insights and content generation tools that enable businesses to tailor their email and SMS communications specifically for each customer. With an impressive 99% delivery rate and more than 300 integrations, Mailchimp empowers organizations to maintain strong connections with their clientele while fostering repeat business and enhancing brand loyalty—effortlessly fitting within existing workflows. Prominent companies such as TEDTalks, Shutterstock, Boston Market, and Nikon India utilize Mailchimp to elevate their email marketing efforts and drive revenue. Its user-friendly design distinguishes the platform, making it accessible to both tech-savvy users and those less familiar with technology. Since its inception in 2001, Mailchimp has experienced remarkable growth, establishing itself as a leading global marketing automation provider with offices located in cities like Atlanta, Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. The platform is dedicated to offering an exceptional and tailored user experience. Recently, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), a well-known global financial technology company, marking a new chapter in its evolution and promising even further enhancements to its services. This acquisition is expected to expand Mailchimp's capabilities and reach, providing even more value to its diverse user base.

Effectively connect with prospective customers and supporters without needing to be an expert in your field. You can start promoting your brand on Facebook by using simple self-service tools that help you create and manage advertising campaigns while tracking their performance through clear reports. With a staggering two billion active users monthly, Facebook offers an extensive platform to reach nearly any target demographic. To identify the best advertising objective, consider your goals—whether that involves increasing website sales, encouraging app downloads, or raising brand awareness. Utilize your insights into your target audience—taking into account aspects like age, location, and other vital characteristics—to fine-tune the demographics, interests, and behaviors that resonate with them. After that, choose where you want your ads to appear, whether it's on Facebook, Instagram, Messenger, Audience Network, or through a combination of these channels. Moreover, during this stage, you can also decide which mobile devices will display your advertisements, further refining your targeting efforts. Adopting this thorough strategy will significantly improve both your advertising impact and your engagement with potential customers, creating a more meaningful connection. Ultimately, the more you tailor your approach to the audience's preferences, the better your results are likely to be.

We simplify the competitive landscape for e-commerce businesses. Our innovative AI functions as a squad of marketing specialists, empowering you to enhance your brand visibility and boost sales. AdRoll's dynamic growth marketing platform enables you to cultivate a brand that resonates with customers, convert more leads into loyal buyers, and strengthen customer retention. With a network comprising over 37,000 brands, AdRoll is continually expanding. Discover new audiences that will become enamored with your offerings. By integrating our proprietary AI with sophisticated audience targeting, we help generate awareness and drive traffic to your website. Engage your audience through various channels, including advertisements, emails, and your online store. Utilize the insights you have about your customers alongside our extensive database of over 1.2 million shopper profiles to identify products they will cherish and purchase. To foster growth, it’s essential to not only focus on acquiring new customers but also to nurture existing relationships. Delivering personalized and relevant cross-channel experiences will ultimately enhance loyalty and maximize lifetime value (LTV), ensuring sustainable success for your brand. Embrace this comprehensive approach to create lasting connections with your customers.

Achieve your business goals using TikTok Ads Manager, an integral part of TikTok for Business, where you can share your brand's narrative, tap into your creative capabilities with diverse options, and monitor the success of your advertising efforts. The Business Help Center offers a comprehensive overview on how to set up your TikTok Ads Manager account and launch your first campaign, covering everything from creating a login to completing an ad and evaluating its performance indicators. For those looking to promote their products on TikTok, establishing a TikTok Ads Manager account is a vital step. This account setup involves three phases: creating your account, ensuring all necessary configurations are completed, and undergoing the essential account review process. TikTok Ads Manager provides a selection of applications to display your ads, and understanding the way your ad is presented—its placements, including location and format—is an important component of your advertising approach. By mastering these key factors, you can successfully connect with your desired audience and enhance your advertising initiatives. Consistently analyzing performance metrics will further empower you to refine your strategies and maximize your impact on the platform.

The landscape of shopping has undergone a profound transformation. Consumers now seamlessly navigate between in-store and online environments, seeking out new products, comparing prices, and making returns with ease; furthermore, they increasingly turn to influencers and experts to assess the attributes and suitability of products for their needs. In this evolving market, Commerce Media has emerged as the fastest-growing advertising channel, ranking as the fourth major wave in Digital Advertising, following display, search, and social media. Criteo, recognized as the leading Commerce Media Company globally, provides a comprehensive array of advertising solutions that link retailers, brands, and publishers to valuable in-market shoppers while also helping consumers find products they will genuinely appreciate. Our Commerce Media Platform encompasses several innovative tools, including C-Growth, a performance marketing solution tailored for direct-to-consumer (DTC) and e-commerce websites; C-Yield, a retail media monetization platform designed for international retailers; C-Max, a retail media demand-side platform (DSP) crafted for brands and agencies; and C-Grid, a supply-side platform (SSP) centered on commerce for media owners, all of which work together to enhance the shopping experience. As we continue to adapt to the changing retail landscape, these tools are essential for driving engagement and improving sales outcomes.

Enhance your outreach to potential followers by promoting your Tweets, which can help you grow a network of engaged followers quickly and initiate organic promotion for your profile. Keep track of how your audience grows while paying attention to how users respond to each of your Tweets. By concentrating on the interests, locations, genders, devices, or similar profiles of your followers, you can effectively target the right audience. Furthermore, you can boost the relevance of your Tweets through keyword targeting that aligns with users' content. This method guarantees that your account and Tweets reach those who are truly interested in what you have to share. You only pay for engagement when users opt to follow, retweet, like, reply to, or interact with your promoted content. With no minimum spending obligations, you have complete control over your campaigns, allowing you to start and pause whenever you wish. This strategy not only aids in building a dynamic online community but also helps to solidify your overall presence on the platform, ultimately leading to more meaningful interactions. In the long run, fostering such connections can significantly elevate your social media experience.

Maximize your business's visibility and engage potential clients through focused advertising and insightful analysis. With a quick tap, transform your posts into advertisements effortlessly, allowing for immediate outreach. Pinpoint the audience that is most significant to your brand and take advantage of tailored targeting features for optimal results. You maintain full authority over your advertising expenditures; select a budget that matches your goals and make changes as needed. Gain in-depth insights into your ad performance with detailed analytics, helping you uncover effective tactics and fine-tune your strategy over time. You can upgrade any post to an advertisement or utilize Ads Manager to orchestrate complex campaigns across various platforms. Define where you want your audience to go, select your target demographics, and set your financial limits with simplicity. This all-encompassing tool supports ad creation across Instagram, Facebook, and beyond. Utilize well-crafted formats to create striking Instagram ads that advance your marketing objectives, facilitating sustained growth for your business. Ultimately, remember that successful advertising hinges not only on reaching a wide audience but on connecting with the right individuals who are likely to engage with your offerings. By focusing on this principle, you'll ensure that your marketing efforts yield fruitful returns.

Connect with over 850 million professionals on the world's largest network focused on career advancement. Our advertising platform offers a diverse range of ad formats designed to meet your unique marketing objectives. You have the opportunity to create LinkedIn ad campaigns that correspond with your specific goals. To get started, you’ll need access to Campaign Manager; if you don’t have an account yet, establishing one is a straightforward and quick process. Each campaign begins by identifying the key goals that matter most to you, whether they focus on building awareness, fostering consideration, or driving conversions. LinkedIn ads provide businesses of various sizes the tools they need to realize their aspirations and reach their target audiences effectively. With a vast pool of over 850 million active users on LinkedIn, you can accurately target your audience based on criteria such as job title, industry, and professional role. Whether you aim to generate leads, boost brand awareness, or encourage event registrations, LinkedIn ads can play a crucial role in fulfilling those objectives. Moreover, you can control your budget with flexible pricing options, allowing you to start with any amount you choose and pause or discontinue your ads at your convenience. This adaptability guarantees that your advertising strategies can progress alongside your business requirements, ensuring consistent alignment with your overall vision. Ultimately, leveraging LinkedIn’s advertising capabilities can significantly enhance your marketing effectiveness.

Almost 90% of young people actively engage with Snapchat, making it a prime platform for reaching this demographic. To help you tap into this vibrant audience, we provide a $75 credit with a $50 advertising investment. The Snapchat user base is global and demonstrates exceptional engagement, which can help you meet your business goals. On average, users open Snapchat more than 30 times daily, sending over 4 billion messages, known as Snaps, to their closest friends and family. The purchasing choices of Snapchat users are heavily swayed by their peers, who hold four times more influence than celebrities or influencers in this context. Furthermore, Snapchat is recognized as the leading platform for sharing shopping experiences and highlighting favorite products. Our Snapchat Ads are designed to deliver impactful outcomes tailored to your needs. While we offer support throughout the advertising journey, you maintain complete oversight of your budget and expenditures. Additionally, you can gather crucial insights from potential customers interested in your products or services, aiding in the creation of an invite list or lead generation. By directing traffic to your website for sign-ups via Snapchat Ads, you can significantly enhance your business presence and establish deeper connections with your audience. Ultimately, leveraging Snapchat effectively can lead to increased brand loyalty and customer engagement.

Pinterest is unique as the only platform where advertising enhances the overall user experience. Users, known as Pinners, find items they cherish, while companies are able to broaden their audience and improve brand awareness. This platform not only drives increased traffic to various content both within and outside Pinterest but also prompts specific actions, including online purchases, sign-ups, and subscriptions. Additionally, it has the potential to boost physical store sales. Advertisers benefit from a cost per conversion that is 2.3 times more effective than that of conventional social media ads. Retail companies, in particular, enjoy a return on ad spend that is twice that of other social media platforms. You can display your products in a simple vertical or square image format, which ensures clarity and ease of understanding. Moreover, captivating storytelling can be used to engage audiences through dynamic video formats. By quickly turning all your product Pins into advertisements, you can significantly expand your reach. Enhance your advertising with a carousel feature, which allows viewers to swipe through multiple images within a single ad. By showcasing your products in a blended format that incorporates both lifestyle visuals and videos, you can effectively illustrate your brand in action. Ultimately, Pinterest provides a platform that allows you to vividly express your brand narrative through a rich and engaging multimedia storytelling experience that resonates deeply with users, fostering more meaningful connections between businesses and potential customers. This unique combination of visual engagement and storytelling ensures that brands stand out in a crowded marketplace.