List of the Top 25 Free Social Media Analytics Tools in 2025

Semrush is a SaaS platform designed for managing online visibility and marketing content, enabling businesses to achieve quantifiable outcomes through effective online marketing strategies. Our software caters to enterprises of all sizes, assisting them in enhancing their presence across vital channels while fostering the creation of captivating user-generated content. The insights provided by our data empower users to identify promising growth opportunities. With comprehensive workflow and tracking solutions, businesses can conduct ongoing experiments and evaluate outcomes with greater precision. Gain insights into your competitors' marketing strategies and tactics, analyze traffic on any website, and uncover their promotional methods. Generate innovative ideas to expand your market share and identify keyword and backlink gaps. Learn how to reach a broader audience while minimizing costs, and discover optimal keywords for every PPC campaign. Additionally, keep an eye on your competitors' landing pages and advertising copy, and refine your advertising expenditure at the local level while also evaluating Google Shopping campaigns for better effectiveness. By leveraging these tools, organizations can navigate the competitive landscape with increased confidence and strategic foresight.

Audiense specializes in identifying and comprehending any audience that is significant to you, regardless of how niche or distinctive it may be. With the ability to effortlessly generate reports using various filters like demographics, user profiles, affinities, and job roles, you can achieve highly tailored audiences and segments. This capability empowers you to enhance your marketing decisions, refine your targeting strategies, bolster relevance, and execute high-impact campaigns on a larger scale. The challenges we aim to address include the fact that traditional consumer research tends to be labor-intensive, inflexible, and costly. We enable the integration of social data into strategic planning, which is often overlooked. Furthermore, personalization and brand strategy have become overly tactical, potentially undermining performance marketing initiatives. What sets Audiense apart is our Audiense Insights platform, which creates audience segments based on the connections among individuals, essentially mapping out “Who knows who.” By understanding the relationships between consumers, we can deduce shared interests and affinities, illuminating how they are interconnected. Our distinctive approach to social consumer segmentation establishes a robust data foundation that not only aids in persona development but also enhances comprehension of crucial audiences and uncovers new audience possibilities, ultimately driving more effective marketing strategies.

AI-driven social media scheduling tool. In today's digital landscape, having a robust social media presence is essential for any business aiming for growth and wider recognition. However, managing these platforms can be labor-intensive and demands ongoing commitment. What if there was a way to streamline this process and enhance your marketing strategy significantly? Introducing Postly! Postly is your comprehensive social media management solution that simplifies the complexities of online marketing. With Postly, you can eliminate the hassle of juggling multiple applications and reduce the time spent on social media, all while achieving impressive outcomes for your business. Envision a tool designed to assist you not only in creating content but also in designing visuals, scheduling posts, and fostering lively interactions that convert. That is the promise of Postly. It effortlessly combines a variety of marketing functionalities, including an AI Writer, Blog Writer, Ad Copywriter, AI Art generator, Image and Video Editing tools, Link Shortener, Hashtags Generator, and Bulk Uploader, unlocking endless opportunities for your brand's online engagement and success. Plus, with its user-friendly interface, you can navigate effortlessly through its features, making digital marketing not just effective, but also enjoyable.

Buffer offers a range of products aimed at enhancing your online brand presence and fostering connections with your audience. As a comprehensive social media suite, Buffer equips contemporary brands with essential tools for visual marketing, audience engagement, and data analysis. Its offerings empower both businesses and individuals to differentiate themselves in the digital landscape, leading to significant interaction and quantifiable outcomes. Over 75,000 brands have successfully developed impressive online identities through Buffer’s suite of tools focused on engagement, publishing, and analytics, showcasing the platform's effectiveness in driving brand success. With its user-friendly interface and robust features, Buffer continues to be a crucial asset for brands striving for online excellence.

Driftrock's lead generation solution empowers you to effectively gather, monitor, and turn leads into customers. 1. Integrate with over 20 lead sources, including Driftrock forms and chatbots, or create new ones. 2. Validate, route, and modify your data to maintain the integrity of the leads in your CRM. 3. Monitor each lead's journey from its origin, whether it be a keyword or advertisement, all the way to conversion. 4. Ensure your CRM remains updated with the latest information from Facebook, Google, and LinkedIn Custom Audiences. 5. This comprehensive approach maximizes your ability to engage potential clients efficiently.

Enhance your social media and content marketing approaches with efficiency. This dynamic platform is designed for publishers, brands, agencies, and startups aiming to consistently share top-notch content while growing their audience base. It equips you with vital tools to synchronize your content marketing initiatives across diverse channels, including blogs, social media, and newsletters. Eliminate challenges such as data scarcity, lengthy email exchanges, unwieldy spreadsheets, delays in approvals, and disjointed workflows. Explore, evaluate, and disseminate the most impactful content relevant to any niche or industry. Facilitate teamwork with an intuitive editorial calendar that simplifies planning. You can manage content scheduling for all your networks from a single, centralized hub, making your processes more efficient. Furthermore, keep track of essential performance metrics and assess the success of your campaigns on every platform to guarantee maximum effectiveness. This all-encompassing strategy not only saves valuable time but also boosts collaboration among team members and elevates the standard of content produced, ultimately leading to greater audience engagement.

Analisa.io is an innovative social analytics platform powered by AI, designed to provide insights on any public Instagram or TikTok account or hashtag, thus empowering businesses of all sizes to thrive in the social media landscape. With no commitments required, our essential analytics services are completely free, while users have the option to enhance their experience through flexible subscription plans that offer advanced Instagram and TikTok analytics, along with access to dedicated Personal Account Managers who can create tailored reports and insights specifically for your needs. This makes it an excellent choice for those looking to elevate their social media strategy.

Steer clear of artificial accounts and bots; instead, focus on nurturing your community with AI-driven growth strategies for Instagram followers. Draw in audiences who truly connect with your content, leading to heightened engagement levels. Experience the transformative power of our services by exploring the success stories of satisfied clients! Provide us with insights about your target audience, such as age, demographics, location, and gender, and allow Path Social to effectively showcase your content to the right Instagram users. Those who connect with your message will choose to follow you, creating a follower base that is authentic, high-quality, and actively engaged. Over the last ten years, Path Social has crafted a proprietary platform that links with Instagram influencers and utilizes a unique AI targeting algorithm. This innovative method enables us to connect with organic users who are genuinely interested in your offerings, ensuring results that stand out in the marketplace. This is the key to building a vibrant and lasting Instagram community! Path Social is equipped to facilitate growth across various niches with our sophisticated AI targeting technology, so your brand can flourish on the platform. Our dedication to organic growth guarantees that you will witness enduring results that can withstand the test of time, ultimately solidifying your presence in the social media landscape. With Path Social, your Instagram journey will be marked by meaningful connections and sustained engagement.

Soundcharts offers a comprehensive solution that integrates a database, desktop and mobile applications, along with an API to provide both real-time and historical music consumption insights, enhancing the management of projects, reporting processes, and artist discovery. With access to detailed statistics on charts, playlists, airplay, and social media engagement, users can analyze listener demographics by country and city, and easily export data to CSV for further analysis. Additionally, the platform provides real-time updates and notifications, allowing users to monitor an artist's fan engagement and performance metrics for over 5 million artists directly from their devices. Soundcharts tracks more than 2,000 radio stations across 76 countries, along with 25,000+ charts, 10 million playlists, and an extensive database of over 5 million artists, backed by over five years of historical data to ensure users have the insights they need. This level of detail and accessibility empowers users to make informed decisions in the music industry, significantly enhancing their strategic planning and operational efficiency.

Hookle is an AI-driven social media assistant that simplifies the process of tracking, publishing, and scheduling content across multiple social media platforms, all within a single application. With its user-friendly interface, you can manage your online presence effortlessly and streamline your social media strategy.

MavSocial serves as a comprehensive solution for businesses, agencies, and marketers looking to oversee their social media presence and reputation across platforms like Facebook, Instagram, Twitter, LinkedIn, and Google My Business. With the publishing feature, users can post directly to these channels while enjoying options for scheduling, bulk publishing, and targeted outreach. In terms of advertising, the platform allows users to create and manage ad campaigns across Facebook, Twitter, Instagram, and LinkedIn, including the ability to implement bulk location-targeted ads. For engagement, MavSocial provides a unified mailbox that simplifies responding to social media comments, mentions, direct messages, ad comments, and reviews. The collaboration capabilities of MavSocial's flexible Teams and Brands module enable users to effectively manage profiles, users, teams, and brands according to their preferences. Furthermore, users can download reports that present crucial metrics for analysis, enhancing their understanding of social media performance. Lastly, the Digital Library feature consolidates all digital assets in one accessible location, streamlining content management and retrieval.

MeaningCloud stands out as the most user-friendly and affordable solution for deriving insights from unstructured content such as articles, documents, and social media interactions. Our suite of text analytics products delivers precise insights from diverse content types across multiple languages, catering to both SaaS and on-premises deployments. We have extensive experience working across various sectors like pharmaceuticals, finance, media, and retail, allowing us to create customized, industry-specific solutions. Our offerings encompass a range of scenarios, including the extraction of insights, analysis of customer, employee, or citizen sentiments, as well as intelligent document automation. Additionally, we provide free access to our APIs, which allow for up to 20,000 calls annually, and offer add-ins compatible with Excel and Google Sheets. Our services also include seamless integrations with platforms like Dataiku and RapidMiner, along with SDKs available in PHP, Python, Java, and JavaScript, making it easy for users to incorporate our technology into their existing workflows. This comprehensive approach ensures that organizations can harness the full potential of their unstructured data efficiently.

We have helped numerous businesses gain over 2 million new followers and achieve 2 billion social media impressions through organic growth strategies. Leverage our innovative tools to schedule posts, expand your reach, engage with influential figures, analyze your competitors, and create focused marketing campaigns. With ViralWoot's Pin Scheduler, you can streamline your social media efforts, freeing up time for more valuable interactions with your audience. By enabling bulk Pin scheduling, you can enhance your efficiency and ensure your content is published during peak engagement times. Our free Chrome extension makes it easy to schedule Pins directly from any webpage, adding convenience to your workflow. Trusted by tens of thousands of companies worldwide, including some of the most recognized brands, ViralWoot is tailored to suit the needs of both independent marketers and large corporations. As you work to expand your social media presence, you can manage your promotions, schedule Pins, and analyze your results whenever and wherever it suits you. Embrace automation to elevate your social media management, and watch as your engagement and reach flourish beyond expectations. The ability to adapt your strategy in real time will further enhance your effectiveness in a competitive digital landscape.

SocialDog serves as a comprehensive management solution for Twitter, assisting both individuals and businesses in expanding their follower base. By automating various account operations and management tasks, it enhances efficiency through features like automated tweeting and following. Users can easily activate their accounts by simply logging in with their Twitter credentials, making the process both free and straightforward. With SocialDog, you have a dependable companion to streamline your Twitter management experience! Plus, it offers valuable insights to help you optimize your social media strategy.

HyperVue stands out as a cutting-edge platform that provides instant and actionable insights via a beautifully crafted user interface. Distinct from conventional AI and Machine Learning applications that focus on social insights, HyperVue revolutionizes the application of social data. It not only generates and constructs but also predicts outcomes for a range of entities, including brands, topics, cities, industries, demographics, and communities. By integrating human intellect with algorithmic prowess, HyperVue establishes a new benchmark for user-focused software, marking it as a pioneering tool within its industry. Additionally, its unique methodology ensures that users can approach their decision-making processes with certainty and assurance, further enhancing its value. This combination of accessibility and depth makes HyperVue an essential resource for anyone looking to harness the power of social data effectively.

Stay updated on every social mention of your brand by pinpointing who is discussing it and engaging with those individuals. The emergence of social media has significantly altered the marketing landscape, necessitating that marketers excel in finding, monitoring, and participating in important online dialogues about their brands. Even if you're on a limited budget, you can successfully utilize these mentions with the right strategies. A social mention occurs whenever a monitored keyword, hashtag, or brand is cited on social media platforms, and tools like Social Searcher allow you to aggregate all these mentions in one convenient location. Our platform covers major social networks and all online references, enabling you to reach numerous individuals in almost real-time. The process is akin to using traditional search engines; just enter the keywords or brand you want to track, and you will receive a tailored list of results along with insightful analytics. By proactively interacting with your audience, you can boost your brand's visibility and cultivate more meaningful relationships, ultimately leading to greater customer loyalty. Engaging with users not only helps in addressing their concerns but also in understanding their perspectives better.

Boost your website's effectiveness with diib, which provides a user-friendly growth strategy that enables you to evaluate your performance in relation to competitors. The initiation process is remarkably swift, taking only a minute as diib™ begins analyzing your site to identify key opportunities for boosting sales. Thanks to our automated solutions, the potential for revenue growth is limitless. Unleash the true capabilities of your website with our innovative complimentary tools. With our Answer Engine™ and sophisticated diagnostic features, you will receive a personalized growth strategy tailored to your needs by offering crucial insights. We don't just monitor data; we translate it into concrete financial figures, illustrating your business's performance over time. Furthermore, you can keep an eye on your position within your industry, which helps you track your progress and accomplishments effectively. As you observe your improvements, your drive to advance will strengthen! Access an abundant array of resources, including practical tips, useful tools, and educational tutorials, along with an extensive library of thousands of videos, articles, white papers, and ebooks. Empower yourself as a remarkable DIY Marketer and leverage the tools available to reach new heights! With diib, the path to success not only becomes clearer but also more achievable than ever before. Continuous engagement with these resources ensures that you remain informed and equipped to tackle any challenge.

Union Metrics offers much more than just free TweetReach snapshot reports! We have significantly improved TweetReach Pro, which is now a part of Union Metrics subscriptions. You can track all the key topics and accounts across Twitter, Instagram, and Facebook. By leveraging Union Metrics, you can sharpen your social media approach and improve execution on different platforms. Our intuitive social media analytics tools are simple to set up, use, and share with all necessary stakeholders. The analytics deliver real-time insights, enabling you to make well-informed decisions seamlessly. You will no longer overlook any posts. Our analytics are built on extensive, commercial access to social data. With subscription plans starting at just $99 per month, you can effortlessly analyze two profiles or topics continuously. This makes it a perfect option for businesses aiming to enhance their online visibility and engagement. By using our analytics, you'll be equipped to stay ahead of trends and maximize your social media impact.

Arcade Trader serves as an all-encompassing platform that guides users through every stage of the trading journey, from the initial idea formulation to the execution of a thoroughly validated algorithmic trading strategy using the funds in their brokerage accounts. The platform is designed for a wide range of users, from beginners to experienced hedge fund managers, ensuring that no programming knowledge is necessary. Through Arcade's intuitive Natural Language interface, users can craft algorithms as easily as writing a sentence. For those who possess programming skills, options to code in Javascript or Python are available, accompanied by a comprehensive library featuring over 100 functions and indicators, thus removing the requirement for additional libraries. Users are empowered to construct their investment portfolios and set target allocations, which Arcade automatically syncs with their brokerage accounts. Additionally, the platform facilitates the easy import of other portfolios, allowing users to mimic an index or ETF without paying management fees. To kickstart their trading experience, users can create a free paper trading account with Alpaca Broker and link it to Arcade Trader, paving the way for the development of their first algorithmic trading strategy, such as one based on WMA crossings using the Natural Language feature. This seamless integration not only boosts trading effectiveness but also gives users the opportunity to test and optimize their strategies without any financial risk, ultimately fostering a more confident trading experience. By leveraging such innovative tools, traders can enhance their strategies and better navigate the complexities of the financial markets.

A comprehensive media monitoring platform enables brands and agencies to keep tabs on online conversations and engage with their audience effectively. Designed for scalability, users can initiate with a basic account and seamlessly transition to more advanced, customizable options that cater to enterprise needs as their business expands. In our current era, people find themselves spending more time in solitude than ever before in modern history, providing an opportunity to escape the relentless pace of traditional work life. The era of simply "hearing about" things at the workplace has faded, as many companies shift away from casual lunches and conversations. Nevertheless, it remains crucial to assess how your brand is viewed, track the effectiveness of your marketing strategies, and ensure your messages are resonating with the intended audience. Additionally, staying informed about any negative developments is essential, and this can be achieved almost instantaneously. An effective social listening agency must grasp these dynamics thoroughly, and SOCIALHOSE.IO stands ready to fulfill that role, helping brands navigate the complexities of today's digital landscape. By leveraging such a service, businesses can stay proactive and responsive in an ever-evolving marketplace.

Macaw.pro serves as a comprehensive Ad Library for platforms like Facebook, Instagram, and MyTarget, providing robust search and analytics capabilities. With a staggering collection of over 230 million creatives globally, Macaw adds around 1 million new ads daily. Find inspiration from top ad creatives across all Facebook placements and utilize the repository to track, search, filter, and download effective user acquisition strategies that can enhance your profits. The platform features ad creatives from both ongoing and terminated campaigns, offering data that cannot be sourced directly from the Facebook Ad Library. Key features of Macaw include the completeness and precision of its data, encompassing ad creatives in various formats and geographies, such as Facebook (feed and story), Messenger (feed and story), Instagram (feed and story), and FAN. Additionally, the platform provides extensive data accessibility through numerous filters to help users find exactly what they need. Moreover, Macaw prides itself on its service agility; if you can’t find what you’re looking for in the Gallery, the team will promptly add it at no extra cost, ensuring that your advertising needs are met efficiently.

Are you consistently striving to improve the impact of your social media posts? In 2021, a groundbreaking tool for social media marketing has arrived! This tool effortlessly combines Engaged Fan Lists, Behavior Analytics, Customized Tag Management, and Ads Audience Tools for a holistic experience. Begin your thrilling journey today! Dive into our AI-powered analytics insights and engaged fan lists to unlock your full potential. Even more noteworthy, there are a plethora of features crafted to help you grow your Page! You can easily sort fans based on their engagements—be it a reaction, comment, or message—using automated tags. Discover how well your posts are performing with auto-analysis reports, which also provide valuable recommendations for enhancement. You can manage everything in one central hub: from creating posts to establishing tracking URLs and effectively monitoring post-click performance. Seize the opportunity to explore Seeker's features free of charge today, with no credit card necessary. For marketing teams overseeing fewer than five products, you will gain access to most of the tools for Page growth. We strongly encourage all marketing teams to utilize the complete range of Page growth tools, which include tagging, tracking URLs, and a comprehensive list of URL clicks, ensuring your marketing strategies reach unprecedented levels. Don’t overlook these crucial resources that can transform your social media efforts! Embrace the possibilities today and elevate your marketing campaigns to new dimensions!

Modern social media management tools cater to users of all levels, providing a well-crafted suite of functionalities that allow you to exceed your goals effortlessly. These innovative resources enable you to explore, collaborate, and schedule your content effortlessly across various social media platforms. By offering a visual layout and preview function for your posts, you can strengthen your engagement with your audience while managing interactions such as messages, comments, and reviews all from one centralized dashboard. Furthermore, you can analyze and report the effectiveness of your social media campaigns, generating customized and actionable reports that highlight successful strategies as well as areas needing improvement. Brands can benefit from Vista Social Listening capabilities, which facilitate the monitoring of pertinent conversations through timely alerts and sophisticated filtering options. Additionally, bolster your online reputation through extensive review management tools that encompass reporting, notifications, and response features. With a strategic approach to planning and posting on your social media accounts, you can utilize specific platform features and techniques that yield measurable outcomes. As an exciting enhancement, you can now harness the power of ChatGPT to further refine and boost your social media strategy! This integration allows for even greater creativity and efficiency in your online presence.

An all-encompassing solution for overseeing post scheduling and analytics across Instagram and a variety of social media channels, blogs, and messaging applications. This integrated dashboard supports platforms such as Facebook, Instagram, Twitter, LinkedIn, Google My Business, YouTube, TikTok, Tumblr, WordPress, Telegram, VKontakte, Odnoklassniki, Pinterest, and Medium. Users have the capability to automate the dissemination of their scheduled content to all supported networks, blogs, and messaging platforms without any restrictions on the quantity of posts planned. Content can either be shared instantly or programmed for publication at a specified time, with convenient time configurations available through pre-set intervals or planners. Furthermore, users can schedule posts for automatic deletion after a defined period, though this option is limited to certain networks. Drafts can be saved for later access, facilitating editing or duplication for different accounts. The platform allows for the simultaneous release of up to 20 posts on a single social media profile, and users can easily generate posts by dragging and dropping files from their devices. By enabling simultaneous postings across multiple social media accounts, this tool significantly optimizes the user experience for effective content distribution. Additionally, it provides users with the means to elevate their social media visibility, making the management of several accounts more streamlined and efficient. This comprehensive approach not only saves time but also enhances overall engagement across all platforms.

Self-hosted Social Media Management offers the ability to create, schedule, publish, and oversee social media content seamlessly in a single platform, eliminating any constraints or recurring fees. By operating Mixpost on your own server, you can utilize a robust tool for social media management while keeping costs low. This self-hosted solution enables users to effectively organize and plan their social media content in one centralized hub, free from limits or subscription costs. Additionally, it facilitates teamwork and collaboration, ensuring that your social media strategy reaches its full potential.