List of the Top 8 Video Advertising Platforms for Eyeota in 2025

Introducing the Google Marketing Platform, a comprehensive solution for advertising and analytics that aims to refine marketing strategies and achieve outstanding results. This platform features intuitive tools that are particularly beneficial for small businesses, offering free resources designed to enhance marketing initiatives, including website and app analytics as well as smooth testing capabilities. For larger organizations, the platform provides sophisticated solutions that nurture stronger customer connections, ultimately enhancing marketing effectiveness through a robust array of advertising and analytics offerings. The integrated solutions are crafted to meet the varied needs of all marketers, whether you require help with a specific project or are looking for a more extensive, long-term partnership. Google Marketing Platform Partners come fully equipped with the expertise and resources necessary to help you unlock your marketing potential. Our commitment is to support you throughout every stage of your journey, whether you choose to leverage just one of our products or the complete suite available through Google Marketing Platform. With such a wide range of options, marketers can find the perfect match for their specific goals and challenges. This flexibility ensures that every user, from startups to established corporations, can tailor their marketing approach effectively.

Enabling brands, agencies, and publishers to understand and expand their audiences through a sophisticated audience platform designed for insights and growth. This approach fosters deeper connections between businesses and their target demographics.

The Success of Agencies. Delve into the self-service programmatic advertising platform that is a favorite among leading digital marketers throughout North America. StackAdapt elevates the conventional Demand-Side Platform (DSP) experience by providing state-of-the-art technology, coupled with a committed team that has a deep understanding of the advertising environment and the agencies striving to exceed client expectations. This is exactly why StackAdapt presents distinctive benefits: there are no monthly minimums, accommodating the variable nature of brands, campaigns, and market fluctuations. Moreover, the insight provided by the StackAdapt Creative Studio ensures that your programmatic media mix performs at its best, paired with outstanding creatives. In addition, StackAdapt offers a vast array of inventory sources across diverse channels and devices, positioning itself as the industry leader in scalable native advertising. With such a comprehensive suite of offerings, agencies are empowered to effectively manage the intricacies of the digital advertising landscape while achieving their goals. This adaptability and resourcefulness ultimately contribute to the sustained success of agencies in a competitive market.

Xandr, a branch of Microsoft, operates as a global advertising company that provides a technology-driven platform enriched with data, designed to foster a marketplace for premium advertising. This cutting-edge platform is dedicated to optimizing returns for both advertisers and publishers, while steadfastly adhering to the ideals of an open marketplace and championing the global open web. Among the key products offered by Xandr are Invest DSP, Monetize SSP, and Curate, all of which enable advertisers to connect effectively with their desired audiences and assist publishers in boosting their revenue. With a strong worldwide presence, Xandr is strategically positioned as a vital partner for brands aiming to expand their international reach and enhance audience engagement. As the dynamics of digital advertising continue to shift, Xandr is determined to evolve its offerings in order to align with the ever-changing demands of the marketplace and ensure continued success for its clients. This adaptability reflects their commitment to innovation and excellence in the advertising sector.

The All-Inclusive Advertising Solution is a software suite tailor-made for both advertisers and agencies. This comprehensive array of interconnected tools allows you to identify, track, and engage with your desired audience across multiple platforms. Our advertising technology platform is distinguished by its unparalleled transparency and accessibility in the current market. Each individual component is not only equipped with powerful features but also collaborates seamlessly with other elements in our advertising network to deliver exceptional results. Moreover, our flexible model allows for integration with other leading technologies and services, ensuring you achieve the best possible performance. With a strong international footprint, we offer customized support while being acknowledged as one of the largest privately-owned independent firms in the global advertising technology landscape. This rare blend of local insight and worldwide connectivity truly differentiates us within the competitive industry. With our commitment to innovation and client satisfaction, we continue to evolve to meet the ever-changing needs of our clients.

The Viant Advertising Cloud is an all-encompassing collection of cloud-based resources tailored to assist marketers in pinpointing the most appropriate consumers by leveraging insights from leading data sources, promoting engagement across multiple channels, and evaluating the impact of their advertising initiatives on sales and other essential performance indicators (KPIs). Featuring three primary applications, the Ad Cloud allows marketers to strategize, execute, and analyze their campaigns using a cohesive set of people-centric tools. Viant is devoted to enabling brands to manage their advertising campaigns seamlessly while maintaining transparency in their people-based marketing endeavors. To uphold this promise, a diverse range of tools has been embedded throughout the Ad Cloud, ensuring efficient workflows and clear visibility into advertising tactics and results. Additionally, Viant offers direct access to the underlying technology that powers all Ad Cloud applications, further emphasizing our commitment to equipping marketers with the latest and most effective resources. This strategy not only boosts the efficiency of campaigns but also cultivates trust and responsibility in advertising methodologies. With these capabilities, marketers can navigate the complexities of the digital landscape with greater confidence and precision.

We combine technology, data, creativity, and service to improve both performance and efficiency within the interconnected realms of CTV, linear, and digital media. Our platform reduces the financial and operational challenges brought on by unnecessary intermediaries, tackles fragmentation issues, and offers outstanding consultative support, which is always available to guide you through the ever-changing landscape of privacy and technology. The Nexxen technology stack provides solutions designed for each stage of the supply chain journey—from planning and activation to optimization and measurement—allowing clients to use each component independently based on their specific needs. This adaptability guarantees that clients can effectively modify their strategies, thereby maximizing their potential in a rapidly shifting market landscape, and supports them in achieving their goals more efficiently.

Advertising is essential for the open internet, providing crucial support to content creators, journalists, and the unhindered exchange of ideas and information. Our media-buying platform is crafted to foster a more engaging and inspiring atmosphere for everyone participating in this ecosystem. We are committed to transforming the media landscape in a manner that serves the greater good of humanity. Our strategy focuses on helping brands create a more relevant and insightful advertising experience for consumers while setting a new standard for global outreach, precision, and transparency. What distinguishes us is our buy-side operation, which harmonizes with the interests of all parties involved. We do not push our own media products since we hold no ownership in any; it truly couldn't be simpler. With The Trade Desk, you gain access to one billion more individuals than you would with other prominent media-buying platforms. Our mission is to ensure that your advertising expenditure is informed by data-driven insights, enhancing transparency throughout every aspect of our operations, including pricing, inventory, measurement, and reporting. By embracing these principles, we strive to create a more fair and inclusive advertising environment for all stakeholders, ultimately benefiting the entire industry.