List of the Top 6 Web Analytics Software for Google Ad Manager in 2025

Get to know your customers better to gain deeper insights into their behaviors. Google Analytics provides vital, no-cost tools that allow you to assess your business data effortlessly on one platform. The latest iteration, Google Analytics 4 (GA4), takes the previous analytics framework to the next level by delivering a more comprehensive and detailed perspective on user interactions across both websites and mobile applications. With a strong focus on user privacy, GA4 shifts towards event-driven tracking instead of relying on conventional session-based approaches, enabling a more flexible and intricate method of data collection. It also features advanced functions like cross-platform tracking, insights driven by machine learning, and predictive analytics, which help businesses understand customer journeys and make data-informed decisions. Furthermore, the enhanced integration with Google Ads and the option to tailor reports enable businesses to fine-tune their marketing strategies while adhering to evolving privacy regulations, ultimately fostering more effective customer engagement. As the digital landscape continues to evolve, utilizing these innovative tools will be essential for long-term growth and success in your business endeavors.

Introducing the Google Marketing Platform, a comprehensive solution for advertising and analytics that aims to refine marketing strategies and achieve outstanding results. This platform features intuitive tools that are particularly beneficial for small businesses, offering free resources designed to enhance marketing initiatives, including website and app analytics as well as smooth testing capabilities. For larger organizations, the platform provides sophisticated solutions that nurture stronger customer connections, ultimately enhancing marketing effectiveness through a robust array of advertising and analytics offerings. The integrated solutions are crafted to meet the varied needs of all marketers, whether you require help with a specific project or are looking for a more extensive, long-term partnership. Google Marketing Platform Partners come fully equipped with the expertise and resources necessary to help you unlock your marketing potential. Our commitment is to support you throughout every stage of your journey, whether you choose to leverage just one of our products or the complete suite available through Google Marketing Platform. With such a wide range of options, marketers can find the perfect match for their specific goals and challenges. This flexibility ensures that every user, from startups to established corporations, can tailor their marketing approach effectively.

Analytics 360 is designed specifically to meet the distinct measurement needs of large enterprises, providing a wealth of customization options, scalable resources, and exceptional support. Delve into the various interactions your customers have with your digital platforms throughout their entire journey. Leverage Google's advanced machine learning tools to gain deeper insights from your data, allowing you to discover new metrics and more accurately predict customer behaviors. Improve the effectiveness of your marketing strategies through seamless integration between Google’s advertising solutions and a variety of publisher platforms. Quickly evaluate your data and collaborate with your team using a user-friendly interface and easily shareable reports. Our service offers guarantees and SLAs that provide you with full confidence in various product functionalities, ranging from data collection to attribution, including daily exports to BigQuery. Elevate your analytical capabilities with premium features like enhanced data refresh rates and intraday access to data within an hour of collection, thereby enhancing your decision-making process. With these robust features, your organization will stay competitive while making informed, data-driven decisions that drive growth and success. This comprehensive approach ensures that you can adapt quickly to market changes and customer needs.

TapClicks serves as a comprehensive marketing solution and reporting dashboard tailored for media businesses, agencies, brands, and large organizations. By utilizing TapClicks, teams can streamline their processes, boost their service efficiency, and expand their business by minimizing the expenses associated with the creation and dissemination of marketing reports. The platform integrates various tools such as tapOrders and tapReports, alongside tapWorkflow and tapAnalytics, to offer a cohesive marketing operations experience. This unified approach not only enhances collaboration within teams but also provides valuable insights for strategic decision-making.

Dataddo is a no-code, fully-managed data integration platform designed to seamlessly connect cloud applications, dashboarding tools, data warehouses, and various other storage solutions. It offers three primary products: - Data to Dashboards, which allows users to transfer data from online sources directly into popular dashboarding applications like Tableau, Power BI, and Google Data Studio, enabling rapid insights, and there is a free version available for this service! - Data Anywhere, which facilitates the transfer of data from any source to any destination—whether that be applications to warehouses, dashboards (ETL), between warehouses (ETL), or even reverse ETL from warehouses back to applications. - Headless Data Integration, which empowers enterprises to construct their own data products utilizing the comprehensive Dataddo API, consolidating all integrations into a single platform. The team of engineers at Dataddo oversees all API alterations, actively monitors and resolves issues with pipelines, and creates new connectors at no additional cost within approximately 10 business days. The platform boasts SOC 2 Type II certification and adheres to significant global data privacy regulations, including ISO 27001. With an intuitive interface, users can transition from their initial log-in to fully automated data pipelines, allowing data to flow effortlessly from sources to targets with just a few simple clicks. This efficiency ensures that businesses can focus more on analyzing their data rather than on the complexities of integration.

There are no charges for each connection when establishing the automated connections you require. You won't face any per-connection fees for all your necessary automated connections. Setting up and scaling your cloud data warehouse or processing tasks does not demand any technical expertise. With Conversionomics, you are encouraged to make mistakes and engage in challenging inquiries regarding your data. You have complete freedom to manipulate your data as you see fit. This platform generates intricate SQL to integrate source data along with lookups and table relationships seamlessly. You can take advantage of preset joins and standard SQL, or even design your own SQL queries for further customization. Conversionomics serves as a user-friendly data aggregation tool that allows for the swift creation of data API sources. Additionally, you can build interactive dashboards and reports from these sources by utilizing our templates and your preferred data visualization tools. This flexibility ensures that your data presentation can be tailored to meet specific needs and preferences.