List of the Top 22 Web Analytics Software for Segment in 2025

Warehouse-Native Customer Journey Analytics—No Black Boxes. Total Transparency. Kubit is the leading customer journey analytics platform, purpose-built for product, data, and marketing teams that need self-service insights, real-time data visibility, and complete control—without engineering bottlenecks or vendor lock-in. Unlike legacy analytics solutions, Kubit is natively integrated with your cloud data warehouse (Snowflake, BigQuery, Databricks), so you can analyze customer behavior and user journeys directly at the source. No data exports. No hidden models. No black-box limitations. With out-of-the-box capabilities for funnel analysis, retention metrics, user pathing, and cohort analysis, Kubit delivers actionable insights across the full customer lifecycle. Layer in real-time anomaly detection and exploratory analytics to move faster, optimize performance, and drive user engagement. Leading brands like Paramount, TelevisaUnivision, and Miro rely on Kubit for its flexibility, enterprise-grade governance, and best-in-class customer support. See why Kubit is redefining customer journey analytics at kubit.ai

TrafficGuard eliminates the anxiety associated with harmful traffic affecting the success of your advertising campaigns. Our cutting-edge technology, powered by machine learning and artificial intelligence, detects and prevents both straightforward and intricate fraudulent traffic in real time, guaranteeing that your advertising budget focuses on authentic, high-quality clicks and conversions. This not only results in improved campaign performance but also boosts your return on ad spend (ROAS). With this comprehensive solution, every dollar of your advertising investment is protected, enabling you to focus on achieving your marketing goals without worry. Allow TrafficGuard to manage ad fraud protection, empowering you to oversee your Google Search (PPC) campaigns, mobile user acquisition initiatives, affiliate expenditures, and social media promotions with ease. Moreover, we offer expert campaign management and outstanding customer support, solidifying our position as a trustworthy ally for all your ad fraud protection requirements. By choosing TrafficGuard, you also gain access to insightful analytics that can further inform your marketing strategy.

Get to know your customers better to gain deeper insights into their behaviors. Google Analytics provides vital, no-cost tools that allow you to assess your business data effortlessly on one platform. The latest iteration, Google Analytics 4 (GA4), takes the previous analytics framework to the next level by delivering a more comprehensive and detailed perspective on user interactions across both websites and mobile applications. With a strong focus on user privacy, GA4 shifts towards event-driven tracking instead of relying on conventional session-based approaches, enabling a more flexible and intricate method of data collection. It also features advanced functions like cross-platform tracking, insights driven by machine learning, and predictive analytics, which help businesses understand customer journeys and make data-informed decisions. Furthermore, the enhanced integration with Google Ads and the option to tailor reports enable businesses to fine-tune their marketing strategies while adhering to evolving privacy regulations, ultimately fostering more effective customer engagement. As the digital landscape continues to evolve, utilizing these innovative tools will be essential for long-term growth and success in your business endeavors.

Mixpanel aims to foster innovation across various sectors. Beyond being a mere company, it provides essential services to enterprises, enabling them to leverage its engagement and analytics platform to gain insights into user interactions, conversions, retention, and engagement in real-time across web, mobile, and smart devices. This valuable data empowers businesses to enhance their products and overall operations. With a client base exceeding 26,000 companies globally, Mixpanel caters to a diverse range of industries, counting notable names like Samsung, Twitter, and BMW among its clientele. The company's headquarters are located in San Francisco, while it also maintains offices in several key cities, including New York City, Seattle, Austin, London, Paris, Barcelona, and Singapore, demonstrating its international reach and commitment to supporting innovation worldwide.

Achieve a more profound understanding of your website's user experience without becoming inundated with excessive data. Unlike conventional web analytics tools that primarily concentrate on traffic statistics, they often overlook the genuine actions taken by users—this is where Hotjar proves invaluable. By tracking essential metrics such as Customer Satisfaction (CSAT), Net Promoter Score (NPS®), and the Voice of Customer (VOC), you can gain a more accurate picture of user sentiment. Eliminate guesswork by leveraging Session Recordings to see how users engage with your site, which helps you relate to their difficulties. Analyzing user interactions and asking pertinent questions at key moments can significantly boost engagement levels. Hotjar easily integrates with many popular platforms, simplifying the visualization of user behaviors. This visual display of clicks, taps, and scrolling patterns offers critical insights into what motivates users and their preferences. Moreover, observing actual visitor interactions through recordings allows you to pinpoint specific areas that need enhancement, enabling you to better meet your audience's expectations. In the end, Hotjar equips you with the tools necessary to foster a more user-focused experience, ultimately leading to improved satisfaction and loyalty.

Enhance your business growth by obtaining valuable insights about your website and applications. Kissmetrics is specifically designed for teams involved in SaaS products and marketing, delivering crucial data that aids in attracting high-quality leads, converting more trial users into paying customers, and reducing churn rates effectively. Furthermore, it serves ecommerce product and marketing teams by providing the necessary insights to improve the checkout experience, increase the rate of repeat customers, and maximize each customer's lifetime value. By utilizing these analytics tools, companies can make strategic decisions that foster sustained success over time. Ultimately, leveraging such insights positions businesses to adapt and thrive in an evolving market landscape.

Developing products that deliver impressive results is crucial. Amplitude acts as a product intelligence platform tailored to support teams in effectively converting, engaging, and retaining their customer base. Digital product development teams utilize Amplitude to understand user behavior, refine experiences, and boost customer retention rates. By analyzing customer interactions with your digital products, teams can speed up their release cycles, evaluate their impact, and clearly visualize user journeys. Customizing product experiences can significantly enhance engagement, increase conversion rates, and strengthen customer loyalty. Through product intelligence, teams gather vital data and insights necessary for creating outstanding product experiences on a large scale. Employ self-service analytics to gain insights into performance, understand the underlying reasons, and explore avenues for product improvements. Furthermore, align decision-making processes while integrating seamlessly with your existing workflows and technology stack to implement swift changes, ensuring your products adapt in response to customer demands. This comprehensive approach not only drives immediate results but also nurtures a culture of continuous improvement and innovation within your organization, paving the way for sustained success.

Mouseflow serves as a comprehensive behavior analytics tool utilized by teams in Product, Marketing, UX Design, and Analytics to boost conversion rates and enhance website experiences. By providing session recordings, Mouseflow enables you to observe user interactions closely, while heatmaps reveal areas of significant interest to your audience. This groundbreaking platform stands out with its automatic friction detection feature, helping users identify the most relevant recordings to review without the need to sample across different plans. Additionally, heatmaps can be generated for every page on your site, allowing for detailed filtering based on a variety of parameters, thereby facilitating a deeper understanding of user behavior. Overall, Mouseflow equips teams with essential insights to optimize their digital strategies effectively.

Littledata stands out as the leading ecommerce data platform designed specifically for contemporary DTC brands. Accelerate your growth with automation in tracking and gain invaluable ecommerce benchmarks that help you outpace rivals. Enhance your expansion by leveraging Littledata's intelligent integrations, enabling your organization to make informed, data-driven choices. Brands in the DTC and subscription ecommerce sectors flourish thanks to the robust capabilities offered by Littledata. Additionally, it seamlessly integrates with a variety of platforms, including Google Analytics, GA4, Recharge, Klaviyo, Facebook Ads, and the Facebook Conversions API, among others!

Chartio serves as a cloud-driven analytics platform tailored for small to medium enterprises, enabling users to monitor and assess essential business metrics. Its accessibility spans the entire organization, catering to everyone from founders and executives to product managers and business leaders. With features that include cloud-based data exploration, visually appealing charts, and engaging dashboards, Chartio empowers teams to convert data into meaningful insights. As a leading self-service business intelligence tool specifically designed for SMBs, Chartio stands out for its user-friendly interface and comprehensive analytics capabilities. This makes it an invaluable resource for organizations aiming to leverage their data effectively.

In the modern business landscape, B2B companies depend on precise data to enhance their sales and marketing approaches. KickFire's IP Address Intelligence™ transforms IP addresses into identifiable companies and supplies detailed firmographic data at the account level, including industry classification, revenue figures, and employee counts. With this invaluable data, B2B marketers can pinpoint website visitors, tailor content to their needs, and effectively target advertisements. Additionally, they have the capability to enrich lead forms and augment CRM data to bolster their account-based marketing initiatives. KickFire's offerings of IP address intelligence and comprehensive B2B firmographic details are accessible through its LIVE leads platform, API, and seamless integrations with cutting-edge technologies, ensuring that marketers have the tools they need to succeed in a competitive environment. Ultimately, leveraging such data allows businesses to make informed decisions and optimize their marketing efforts for better results.

Product managers, marketers, and business analysts utilize Indicative to enhance customer engagement, boost retention, and improve conversion rates. By integrating all your customer data sources, Indicative creates a comprehensive overview of your audience. This holistic perspective provides essential insights necessary for expanding your customer base, developing exceptional products, and driving sales growth. Additionally, Indicative offers a free plan that grants you access to its powerful behavioral analytics platform, accommodating up to 1 billion user actions each month, which is particularly beneficial for businesses looking to maximize their analytical capabilities without upfront costs. By leveraging these features, organizations can make data-driven decisions that lead to improved outcomes.

Dreamdata serves as a powerful B2B revenue attribution solution that equips go-to-market teams with the insights needed to understand their effects on growth and performance. By streamlining the process of data collection and modeling, it offers a comprehensive view of the customer journey that promotes informed decision-making based on data. Key Features: - Automated Data Collection & Unified Model: Gathers first-party data from various sources, including your website and marketing/sales tools, to create a holistic view of customer interactions. - Multi-Touch Attribution: Provides precise revenue attribution to individual touchpoints, delivering clear insights into the ROI of various campaigns and channels. - Buying Signals & Lead Prioritization: Detects accounts showing high intent and prioritizes leads to enhance sales effectiveness and efficiency. - Campaign Performance Analysis: Assesses the success of campaigns, facilitating optimization decisions backed by data. - Custom Audiences & Data Activation: Develops targeted audience segments based on insights from the customer journey, allowing for tailored campaigns across different platforms. - Industry Benchmarking: Evaluates your performance in relation to industry norms, helping to identify improvement opportunities and gain a competitive edge. - Intuitive Interface: A user-friendly design allows for seamless navigation and the extraction of actionable insights, making it accessible for all team members. Moreover, the platform's capabilities streamline collaboration among teams, fostering a more integrated approach to revenue growth.

Attribution is a company specializing in multi-touch attribution that equips marketers with essential data to enhance customer conversion rates and boost their return on investment. As a patent-pending organization, Attribution offers unparalleled performance visibility, exceptional usability, and absolute data integrity, all designed to refine your marketing strategy according to the buyer's journey. This innovative approach enables businesses to better understand their marketing effectiveness and make informed decisions that drive growth.

The TUNE Partner Marketing Platform, previously known as HasOffers, offers a versatile and customizable white label SaaS solution designed for the development, management, and expansion of partner programs and affiliate networks. Global digital advertisers rely on TUNE to enhance their return on investment, effectively managing processes from partner onboarding through to conversion tracking and payouts, ensuring comprehensive support at every stage. This platform not only streamlines operations but also empowers businesses to foster strong relationships with their partners.

SiteSpect stands out as the leading A/B testing and personalization platform, empowering growing companies to experiment with modifications on their websites, mobile interfaces, and various digital assets. This platform enables comprehensive testing and personalization across every facet of the customer journey, ensuring that website visitors receive a tailored experience consistently. Furthermore, SiteSpect is recognized as a robust, all-encompassing, and user-friendly tool that enhances and customizes customer interactions. With its exceptional performance, scalability, and commitment to data integrity and security, SiteSpect ensures the optimization of all elements of the customer experience, making it an invaluable asset for businesses aiming to improve engagement and satisfaction. Ultimately, leveraging SiteSpect can significantly elevate the quality of digital interactions between businesses and their customers.

LiveSession provides the tools necessary to assess user behavior, enhance user experience (UX), and identify software bugs. Additionally, it empowers you to boost conversion rates through features like session replays and event-driven product evaluations. By visualizing the most frequented areas of your website, you can effectively increase both the number and frequency of user actions. Utilizing console logs aids in pinpointing and resolving errors that lead to user frustration, which in turn can decrease your conversion rates. To capture a more accurate representation of the user experience, you can send product-specific events through our Javascript API. Furthermore, enriching user sessions creates a reliable single source of truth. By organizing customer journeys into distinct funnels, you can gain insights into their paths to purchase. This comprehensive analysis ultimately supports targeted improvements in your marketing strategies.

Achieve a comprehensive understanding of your online audience by delving into various metrics, including traffic trends and user engagement, which will ultimately propel your business growth. Utilize simple attribution models to filter out spam traffic and effectively control bot activity, ensuring cleaner data. Gain access to extensive user metrics, including in-depth analysis of ad blocker usage. Set up to 200 specific goals for each website, integrate ecommerce analytics, and effortlessly track tailored events. Take advantage of session recordings, heat maps, and form analytics reports that are simple to access without the need for complex configurations. Your data updates in real time with no truncation, as the sampling process is user-driven, allowing you to oversee any level of traffic while keeping all records forever. Track user interactions on your site—capturing every click, scroll, mouse movement, and keystroke on video. Identify barriers that hinder purchases, decipher the reasons behind user clicks, and gather insightful feedback to improve the user experience. Discover which parts of a webpage draw the most interest and recognize areas that might be neglected. You can also pinpoint the exact moments when users stop scrolling, offering an even deeper understanding of user behavior. This granular insight equips you to make strategic decisions that can significantly elevate your website's effectiveness and user satisfaction. Furthermore, by continuously analyzing this data, you can adapt your strategies in real-time, ensuring sustained improvement over time.

Fullstory is a cutting-edge platform that delivers behavioral data, illuminating the underlying narratives of consumer actions. It empowers teams in product development, engineering, and data analysis to correlate sentiment signals with various data sources to craft optimal strategies. Unlike traditional web and product analysis methods, which merely identify what occurs without explaining the reasons, Fullstory equips users with immediate, actionable insights. As the sole behavioral data platform providing essential context, it enables the creation of real-time experiences that boost revenue. Furthermore, Fullstory’s behavioral analytics is primed for artificial intelligence integration, utilizing first-party data that is automatically gathered, indexed, and semantically organized, thereby eliminating the need for organizations to squander time and resources on tedious data analysis. This innovative approach fosters a more efficient way for businesses to understand their customers and respond promptly to their needs.

Transforming your clients into a robust engine for growth is entirely possible with the right approach. The Gainsight Customer Cloud brings together all the essential technologies to ensure smooth product adoption, aiding your customers in achieving their objectives alongside your business. By skillfully managing the customer journey across various departments, you can build enduring relationships and continuously yield impressive outcomes. Merging comprehensive SaaS product analytics with customized in-app interactions allows you to offer users exceptional experiences. Collecting valuable feedback and engaging with respondents to complete the feedback loop helps reveal insights that significantly enhance customer experience. This versatile platform acts as a centralized resource for customer data systems, empowering every team member with actionable insights to improve decision-making focused on customer satisfaction. Additionally, it promotes revenue growth through in-depth whitespace analysis, well-crafted upsell and cross-sell strategies, and streamlined renewal processes to boost profitability. In achieving these goals, businesses can not only strengthen connections with their customers but also secure their long-term success in an increasingly competitive landscape. Ultimately, fostering such relationships ensures that companies remain agile and responsive to market demands, paving the way for sustained growth.

Scuba facilitates widespread self-service analytics, accommodating a diverse range of professionals, including product managers, business unit leaders, chief experience officers, data scientists, business analysts, and IT staff, all of whom can easily access their data to derive meaningful insights. With Interana, you can deepen your understanding of customer interactions, system efficiency, and application usage, going beyond conventional dashboards and static reports. This innovative analytics tool allows you and your team to explore data dynamically in real-time, shedding light on not only current business activities but also the reasons behind them. Scuba ensures immediate access to data, enabling you to ask questions as they arise without any delays. Tailored for everyday business users, Scuba removes the barriers of coding or SQL expertise, making data exploration universally accessible. As a result, organizations can make prompt and informed decisions grounded in real-time insights, rather than relying on obsolete data. Ultimately, this empowers teams to adapt swiftly to changes in the business landscape, enhancing overall agility and responsiveness.

Pendo serves as a platform dedicated to enhancing product experiences, enabling software product managers to create offerings that resonate with users. It empowers product teams to explore critical inquiries like "Which features are most popular among customers?" and "Are there any features that users tend to ignore?" Additionally, it helps identify which elements bring joy and which ones lead to frustration or confusion. With these valuable insights, teams can effortlessly implement in-app messages, guides, and walkthroughs without any coding knowledge required, ultimately ensuring users maximize their experience with the products. By utilizing Pendo, you can swiftly pinpoint both the features and processes that elicit positive and negative reactions from users. Furthermore, the platform facilitates guiding users through challenging aspects while promoting the adoption of features that transform them into enthusiastic advocates for your product. This comprehensive approach not only enhances user engagement but also fosters a deeper connection between the product and its audience.