List of the Top 17 Web Analytics Software for Shift in 2025

New Relic offers an all-encompassing suite of web analytics tools designed to evaluate and enhance the performance of your enterprise website and the overall user experience. Our integrated data platform collects telemetry information from web servers, providing robust full-stack analysis capabilities that yield valuable insights into website traffic, user interactions, and performance indicators. Tailored for large-scale organizations, New Relic's real-time tracking, automated notifications, and customizable dashboards empower you to actively monitor and fine-tune your website, boost user engagement, and increase conversions. Streamline your web analytics processes, improve operational effectiveness, and obtain actionable insights with New Relic's sophisticated web analytics solutions, specifically crafted for enterprise requirements.

Semrush is a SaaS platform designed for managing online visibility and marketing content, enabling businesses to achieve quantifiable outcomes through effective online marketing strategies. Our software caters to enterprises of all sizes, assisting them in enhancing their presence across vital channels while fostering the creation of captivating user-generated content. The insights provided by our data empower users to identify promising growth opportunities. With comprehensive workflow and tracking solutions, businesses can conduct ongoing experiments and evaluate outcomes with greater precision. Gain insights into your competitors' marketing strategies and tactics, analyze traffic on any website, and uncover their promotional methods. Generate innovative ideas to expand your market share and identify keyword and backlink gaps. Learn how to reach a broader audience while minimizing costs, and discover optimal keywords for every PPC campaign. Additionally, keep an eye on your competitors' landing pages and advertising copy, and refine your advertising expenditure at the local level while also evaluating Google Shopping campaigns for better effectiveness. By leveraging these tools, organizations can navigate the competitive landscape with increased confidence and strategic foresight.

Heap stands out as a comprehensive digital analytics solution that enables businesses to gain a deep understanding of their customers' journeys. By effectively monitoring all user activities across both web and mobile platforms, Heap provides actionable insights designed to boost conversion rates, enhance customer loyalty, and improve overall user satisfaction. Through the application of advanced data science methodologies, the platform identifies friction points and opportunities for growth, empowering organizations to make prompt, informed decisions based on data. With powerful features such as session replays, heatmaps, and AI-driven insights, Heap equips companies to scrutinize and optimize user interactions at every step. This integrated strategy not only helps organizations adapt to changing customer demands but also fosters a culture of continuous improvement and innovation within their teams. By leveraging such insights, businesses can stay ahead of market trends and maintain a competitive edge.

Get to know your customers better to gain deeper insights into their behaviors. Google Analytics provides vital, no-cost tools that allow you to assess your business data effortlessly on one platform. The latest iteration, Google Analytics 4 (GA4), takes the previous analytics framework to the next level by delivering a more comprehensive and detailed perspective on user interactions across both websites and mobile applications. With a strong focus on user privacy, GA4 shifts towards event-driven tracking instead of relying on conventional session-based approaches, enabling a more flexible and intricate method of data collection. It also features advanced functions like cross-platform tracking, insights driven by machine learning, and predictive analytics, which help businesses understand customer journeys and make data-informed decisions. Furthermore, the enhanced integration with Google Ads and the option to tailor reports enable businesses to fine-tune their marketing strategies while adhering to evolving privacy regulations, ultimately fostering more effective customer engagement. As the digital landscape continues to evolve, utilizing these innovative tools will be essential for long-term growth and success in your business endeavors.

Looker revolutionizes business intelligence (BI) by introducing a novel data discovery solution that modernizes the BI landscape in three key ways. First, it utilizes a streamlined web-based architecture that depends entirely on in-database processing, allowing clients to manage extensive datasets and uncover the final value in today's fast-paced analytic environments. Second, it offers an adaptable development setting that enables data experts to shape data models and create tailored user experiences that suit the unique needs of each organization, thereby transforming data during the output phase instead of the input phase. Moreover, Looker provides a self-service data exploration experience that mirrors the intuitive nature of the web, giving business users the ability to delve into and analyze massive datasets directly within their browser interface. Consequently, customers of Looker benefit from the robust capabilities of traditional BI while experiencing the swift efficiency reminiscent of web technologies. This blend of speed and functionality empowers users to make data-driven decisions with unprecedented agility.

All-in-One CRM Platform. Enhance your sales, marketing, and customer service efforts through an integrated solution. Safeguard your data and maintain consistent communication across all platforms. Benefit from Agile's modern capabilities and integrations, paired with easy implementation and exceptional customer support, all at an attractive price point. This cloud-based SaaS tool is designed to be mobile-accessible, effective, and user-friendly. Agile CRM provides a selection of pre-designed email marketing templates that elevate your business's professional image with eye-catching designs. Delve into Agile's various email marketing options, select your preferred template, create engaging content, and schedule automated campaigns seamlessly. Furthermore, you can create customized templates without any coding knowledge, allowing you to incorporate your branding for enhanced impact. By leveraging Agile's innovative features and effortless integrations, you can streamline your business processes while benefiting from straightforward setup and dependable support. With its fast and mobile-compatible interface, Agile CRM guarantees a smooth and efficient user experience, empowering your team to work effectively from anywhere. Embrace the future of customer relationship management with Agile and witness the transformation in your business operations.

Mixpanel aims to foster innovation across various sectors. Beyond being a mere company, it provides essential services to enterprises, enabling them to leverage its engagement and analytics platform to gain insights into user interactions, conversions, retention, and engagement in real-time across web, mobile, and smart devices. This valuable data empowers businesses to enhance their products and overall operations. With a client base exceeding 26,000 companies globally, Mixpanel caters to a diverse range of industries, counting notable names like Samsung, Twitter, and BMW among its clientele. The company's headquarters are located in San Francisco, while it also maintains offices in several key cities, including New York City, Seattle, Austin, London, Paris, Barcelona, and Singapore, demonstrating its international reach and commitment to supporting innovation worldwide.

Achieve a more profound understanding of your website's user experience without becoming inundated with excessive data. Unlike conventional web analytics tools that primarily concentrate on traffic statistics, they often overlook the genuine actions taken by users—this is where Hotjar proves invaluable. By tracking essential metrics such as Customer Satisfaction (CSAT), Net Promoter Score (NPS®), and the Voice of Customer (VOC), you can gain a more accurate picture of user sentiment. Eliminate guesswork by leveraging Session Recordings to see how users engage with your site, which helps you relate to their difficulties. Analyzing user interactions and asking pertinent questions at key moments can significantly boost engagement levels. Hotjar easily integrates with many popular platforms, simplifying the visualization of user behaviors. This visual display of clicks, taps, and scrolling patterns offers critical insights into what motivates users and their preferences. Moreover, observing actual visitor interactions through recordings allows you to pinpoint specific areas that need enhancement, enabling you to better meet your audience's expectations. In the end, Hotjar equips you with the tools necessary to foster a more user-focused experience, ultimately leading to improved satisfaction and loyalty.

Enhance your business growth by obtaining valuable insights about your website and applications. Kissmetrics is specifically designed for teams involved in SaaS products and marketing, delivering crucial data that aids in attracting high-quality leads, converting more trial users into paying customers, and reducing churn rates effectively. Furthermore, it serves ecommerce product and marketing teams by providing the necessary insights to improve the checkout experience, increase the rate of repeat customers, and maximize each customer's lifetime value. By utilizing these analytics tools, companies can make strategic decisions that foster sustained success over time. Ultimately, leveraging such insights positions businesses to adapt and thrive in an evolving market landscape.

TapClicks serves as a comprehensive marketing solution and reporting dashboard tailored for media businesses, agencies, brands, and large organizations. By utilizing TapClicks, teams can streamline their processes, boost their service efficiency, and expand their business by minimizing the expenses associated with the creation and dissemination of marketing reports. The platform integrates various tools such as tapOrders and tapReports, alongside tapWorkflow and tapAnalytics, to offer a cohesive marketing operations experience. This unified approach not only enhances collaboration within teams but also provides valuable insights for strategic decision-making.

AgencyAnalytics offers a robust reporting platform designed specifically for digital marketing agencies. With over 2,000 marketing agencies relying on it, the platform enables both teams and freelancers to effectively track and report on their clients' various marketing initiatives. This encompasses a wide range of services including SEO, PPC, social media, email marketing, and tools for review and call tracking. Additionally, users benefit from automated marketing reports, an extensive array of more than 30 integrations, specialized SEO tools, and a fully customizable dashboard tailored to the needs of agencies. Overall, AgencyAnalytics streamlines the reporting process, allowing agencies to focus on delivering exceptional results for their clients.

Seamlessly integrate analytics into any application or workflow to enhance decision-making processes with confidence. By embedding analytic capabilities into everyday operations, businesses can significantly improve their decision-making efficiency, resulting in faster and more precise choices for both the organization and its clients. Customize analytics to align with your applications and products, ensuring they are user-friendly and intuitive for all users. By leveraging a predictive analytics platform driven by AI, organizations can boost user engagement, elevate adoption rates, and enhance customer retention, all aimed at achieving business excellence. Employ Sisense, a leading Business Intelligence (BI) reporting tool, to effectively prepare and analyze data from diverse sources. Esteemed companies like NASDAQ, Phillips, and Airbus trust Sisense, which offers a comprehensive and agile BI platform that supports quick, insightful, and data-driven decision-making. Its open and unified architecture, combined with an advanced analytics engine and machine learning capabilities, allows for insights that go beyond conventional dashboards, positioning Sisense as a frontrunner in the BI industry. This robust tool not only simplifies data analysis but also promotes a culture of informed decision-making within organizations, enabling them to adapt and thrive in an increasingly data-focused environment. Furthermore, as organizations harness the power of Sisense, they can unlock new opportunities for growth and innovation, solidifying their place in a competitive market.

Developing products that deliver impressive results is crucial. Amplitude acts as a product intelligence platform tailored to support teams in effectively converting, engaging, and retaining their customer base. Digital product development teams utilize Amplitude to understand user behavior, refine experiences, and boost customer retention rates. By analyzing customer interactions with your digital products, teams can speed up their release cycles, evaluate their impact, and clearly visualize user journeys. Customizing product experiences can significantly enhance engagement, increase conversion rates, and strengthen customer loyalty. Through product intelligence, teams gather vital data and insights necessary for creating outstanding product experiences on a large scale. Employ self-service analytics to gain insights into performance, understand the underlying reasons, and explore avenues for product improvements. Furthermore, align decision-making processes while integrating seamlessly with your existing workflows and technology stack to implement swift changes, ensuring your products adapt in response to customer demands. This comprehensive approach not only drives immediate results but also nurtures a culture of continuous improvement and innovation within your organization, paving the way for sustained success.

Chartbeat is a content intelligence platform designed for publishers, providing media organizations with both real-time and historical editorial insights across various platforms including desktop, mobile, and social media. This digital publishing tool enables companies to grasp what captivates their audience's attention and keeps them engaged. Currently, Chartbeat collaborates with over 60 media brands spanning more than 60 countries. With features like real-time dashboards, comprehensive headline testing, in-page optimization tools, and extensive reporting capabilities, Chartbeat assists leading media organizations in measuring and enhancing the business value derived from the engagement generated by their written and video content. By leveraging these insights, companies can refine their strategies to better connect with their audiences.

Our market intelligence solutions empower companies to enhance their decision-making processes. This comprehensive tool helps pinpoint growth opportunities across various channels while boosting user acquisition. It also uncovers the marketing tactics employed by competitors, including search, display, and content strategies. By optimizing your keyword share of voice, you can enhance organic traffic; additionally, crafting more impactful content with trending keywords and popular topics from any site can greatly benefit your outreach. Discovering what resonates with your competitors allows for the identification of the most valuable and relevant partners for your business offerings. Furthermore, by analyzing competitors' advertising methods, you can effectively allocate ad spending and gain insights into their creative approaches, landing pages, and placement strategies, ultimately leading to more informed advertising decisions. This holistic approach not only strengthens your competitive edge but also fosters sustainable growth in a dynamic market environment.

Attribution is a company specializing in multi-touch attribution that equips marketers with essential data to enhance customer conversion rates and boost their return on investment. As a patent-pending organization, Attribution offers unparalleled performance visibility, exceptional usability, and absolute data integrity, all designed to refine your marketing strategy according to the buyer's journey. This innovative approach enables businesses to better understand their marketing effectiveness and make informed decisions that drive growth.

Fullstory is a cutting-edge platform that delivers behavioral data, illuminating the underlying narratives of consumer actions. It empowers teams in product development, engineering, and data analysis to correlate sentiment signals with various data sources to craft optimal strategies. Unlike traditional web and product analysis methods, which merely identify what occurs without explaining the reasons, Fullstory equips users with immediate, actionable insights. As the sole behavioral data platform providing essential context, it enables the creation of real-time experiences that boost revenue. Furthermore, Fullstory’s behavioral analytics is primed for artificial intelligence integration, utilizing first-party data that is automatically gathered, indexed, and semantically organized, thereby eliminating the need for organizations to squander time and resources on tedious data analysis. This innovative approach fosters a more efficient way for businesses to understand their customers and respond promptly to their needs.