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What is Amazon Transparent Ad Marketplace (TAM)?

Elevate your income and reduce latency effortlessly through a unified connection to our server-to-server marketplace. Our advanced auction analytics guarantee that the top bid always triumphs, with no costs for publishers and just a nominal fee of $0.01 CPM for bidders. Work more efficiently with your preferred collaborators, including Amazon, while also tapping into a network of over 50 additional buyers. By initiating a single ad request from your website or application, the Transparent Ad Marketplace handles everything on the server side, simplifying the process for you. You can take advantage of exclusive demand from Amazon and utilize our expertise in creating scalable systems. A straightforward SDK setup enables all demand partners to vie for ad space at the same time. Seamlessly integrate with ad-tech solutions designed to propel your business forward, requiring no extra development efforts and offering dedicated assistance from APS. Effortlessly broaden your partner network with our turnkey monetization solution tailored for publishers of any size. To start using TAM, all you need is an active connection with the multi-slot header bidding tag from Amazon Publisher Services (APS), paving the way for increased profitability. This innovative system not only streamlines ad management but also maximizes your revenue potential while providing you with the support necessary to thrive in the competitive ad landscape. Overall, the ease of use combined with robust features makes it an ideal choice for enhancing your advertising strategy.

What is AdSupply?

AdSupply is at the forefront of cutting-edge advertising technology, holding patents for ad formats that are designed to create significant engagement and visibility for brands, agencies, and publishers focused on improving their return on investment. Our core mission revolves around enabling advertisers and publishers to maximize their monetization potential. We accomplish this by creating powerful ad delivery solutions that leverage human-initiated ads, which not only open new streams of revenue but also enhance existing ones, all while guaranteeing an outstanding user experience that achieves exceptional metrics for viewability and engagement recognized across the industry. Our diverse range of global clients enjoys striking digital ad formats, including Before You Go™, an immersive full-page ad experience; Floating Banner™, a dynamic banner that remains in view as users browse; and the Scroller™, a premium ad format that activates with user interaction while maintaining visibility. AdSupply’s sophisticated, patented ad-serving technology is seamlessly integrated into more than 1,500 publisher websites, ensuring broad accessibility and effectiveness in their digital advertising strategies. By adopting this holistic approach, AdSupply continuously sets new benchmarks in the advertising technology sector, empowering both advertisers and publishers to succeed in an increasingly competitive landscape. Furthermore, our commitment to innovation positions us as a leader in the industry, fostering a collaborative environment where creativity and technology converge.

Media

Media

Integrations Supported

Amazon Ads
DV Publisher Suite
Magnite
Microsoft Monetize
OpenX
Oracle Moat
PubMatic
Sharethrough
Snigel
Sovrn
SpotX
Verve
Xandr
iion

Integrations Supported

Amazon Ads
DV Publisher Suite
Magnite
Microsoft Monetize
OpenX
Oracle Moat
PubMatic
Sharethrough
Snigel
Sovrn
SpotX
Verve
Xandr
iion

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Amazon

Company Location

United States

Company Website

aps.amazon.com/aps/transparent-ad-marketplace/

Company Facts

Organization Name

AdSupply

Date Founded

2011

Company Location

United States

Company Website

www.adsupply.com

Categories and Features

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