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What is Amazon Unified Ad Marketplace (UAM)?
Boost your revenue potential with an uncomplicated server-to-server header bidding integration that grants access to unique demand from Amazon and various other buyers. This method merges exclusive product advertisements from Amazon with additional buyer interest, guaranteeing equal and transparent competition among all bidders. With a single integration, you can effortlessly connect to a broad spectrum of buyers, allowing for the automatic creation of ad server line items with just a few clicks. The process of tapping into varied demand is simplified through a unified click-through agreement, which aggregates all earnings into one payment received within a rapid 60-day timeframe. By enabling advertisements from both Amazon and other sources, latency is significantly minimized due to a single ad request to our server. The Unified Ad Marketplace functions as an invitation-only platform, specifically designed for web publishers who either manage their website directly or possess exclusive rights, leveraging Google Ad Manager (formerly DoubleClick for Publishers or DFP) as their ad serving solution. Our network of buyers on UAM includes reputable partners such as OpenX, PubMatic, Magnite, Index Exchange, and Smaato, with ongoing plans to incorporate new demand partners to keep our offerings fresh and expanding. This initiative not only empowers publishers to maximize their monetization strategies but also ensures they are leveraging the most advanced bidding technologies available to them. By adopting this innovative approach, publishers can stay ahead in a competitive market while optimizing their advertising efforts.
What is Adapex?
We collaborate with publishers to enhance their revenue while ensuring a positive user experience. By utilizing our exceptional services, advanced technology, and exclusive tools, publishers can significantly increase their earnings. Our industry-leading custom header bidding solution is network agnostic, providing access to over 30 high-quality programmatic demand partners, and features optimized prebid capabilities along with enhanced Google AdX functionalities. We offer automated analytics through a user-friendly dashboard that consolidates all data and standardizes it to boost yield and facilitate real-time decision-making. Additionally, our agency and brand partners provide guaranteed deals and high CPMs, along with effective campaign management for direct in-house agreements. Integration with your current systems is smooth and straightforward, thanks to our easily implementable code, with all future optimizations managed by our team. Furthermore, we are committed to delivering continuous and responsive support to our clients to ensure their ongoing success.
Integrations Supported
Amazon Ads
Google Ad Manager
Google AdMob
Google Ads
Magnite
Microsoft Monetize
OpenX
PubMatic
Sharethrough
Sovrn
Integrations Supported
Amazon Ads
Google Ad Manager
Google AdMob
Google Ads
Magnite
Microsoft Monetize
OpenX
PubMatic
Sharethrough
Sovrn
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Amazon
Date Founded
1994
Company Location
United States
Company Website
aps.amazon.com/aps/unified-ad-marketplace/
Company Facts
Organization Name
Adapex
Date Founded
2013
Company Location
United States
Company Website
adapex.io
