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What is B2B.IQ?

B2B.IQ, developed by B2B Media Group, is a specialized account engagement platform that equips marketing and revenue teams with comprehensive data, metrics on account interactions, and buyer signals to enhance their lead generation and display campaigns. This innovative solution offers access to a massive global database of over 100 million verified B2B decision-makers, enriched with first-party firmographic information, intent data, and more than 112 million behavioral signals generated monthly from various accounts. Users can monitor their campaign performance, derive insights about accounts, and detect buying signals through an intuitive and customizable dashboard, with the option of receiving continuous updates from a dedicated campaign manager. The platform features an AI-powered priority index that assesses accounts based on their engagement levels and interest in specific topics, thereby pinpointing high-priority accounts for targeted sales outreach. Furthermore, B2B.IQ delivers detailed account intelligence, highlighting installed technologies, pertinent intent topics, and engagement levels to deepen understanding of each account’s unique needs and behaviors. This robust offering not only empowers teams to make data-driven decisions but also optimizes their marketing strategies, ultimately leading to improved outcomes and increased efficiency in their outreach efforts. In a competitive landscape, such tools are essential for businesses aiming to stay ahead and effectively engage with their target audiences.

What is AdDaptive Intelligence?

AdDaptive Intelligence is recognized as a leading provider of Account-Based Marketing and B2B insights. Our cutting-edge technology platform empowers B2B marketers to engage effectively with critical accounts and decision-makers, leading to improved business outcomes. By analyzing vast amounts of data, AdDaptive expertly connects authentic offline business information to the digital landscape, providing marketers with outstanding solutions for B2B advertising and Account-Based Marketing. Discover the advantages of precise targeting with AdDaptive’s high-caliber B2B Advertising and Analytics Platform, ensuring that your marketing efforts are focused on the most relevant accounts. Our capability to bridge genuine offline business data with online environments guarantees that every impression is delivered to your targeted audience on a significant scale. By concentrating solely on important accounts and decision-makers, confirmed through comprehensive account-based and firmographic reporting, you can reduce unnecessary spending and successfully meet your B2B advertising objectives, thus paving the way for enhanced achievements in your marketing strategies. Additionally, our innovative approach allows for continuous improvement and adjustment of campaigns based on real-time analytics, ensuring that your advertising remains effective and aligned with your overall business goals.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

B2B Media Group

Date Founded

2011

Company Location

United Kingdom

Company Website

www.b2bmg.com/en/b2biqplatform

Company Facts

Organization Name

AdDaptive Intelligence

Date Founded

2010

Company Location

United States

Company Website

www.addaptive.com/platform/

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

B2B Data

B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data

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