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What is Blockthrough?

Blockthrough enables leading publishers worldwide to boost their revenue by providing less intrusive advertisements to 350 million users who favor a reduced ad experience. We ensure that every advertisement meets the highest industry quality standards. By focusing on user contentment, you can deliver the exceptional experience they seek. Take advantage of your existing connections with direct demand partners, SSPs, and ad servers effortlessly. Our solution oversees every element of creative filtering and compliance, minimizing the workload on your part. This approach helps you develop a consistent revenue stream that increases as your audience expands. You will be on the path to realizing the full potential of your advertising inventory. With our tools, you can track the number of users employing ad-blocking software, including those who have chosen a more lenient advertising experience. We support publishers in respectfully monetizing and connecting with these users through a lighter ad strategy while enhancing their revenue potential. There are no setup fees, upfront costs, or long-term obligations required. Furthermore, our platform allows you to concentrate on crafting engaging content while we take care of the intricacies involved in ad delivery, ensuring a smooth operational experience. This way, you can focus on what truly matters—creating content that resonates with your audience.

What is Amazon Transparent Ad Marketplace (TAM)?

Elevate your income and reduce latency effortlessly through a unified connection to our server-to-server marketplace. Our advanced auction analytics guarantee that the top bid always triumphs, with no costs for publishers and just a nominal fee of $0.01 CPM for bidders. Work more efficiently with your preferred collaborators, including Amazon, while also tapping into a network of over 50 additional buyers. By initiating a single ad request from your website or application, the Transparent Ad Marketplace handles everything on the server side, simplifying the process for you. You can take advantage of exclusive demand from Amazon and utilize our expertise in creating scalable systems. A straightforward SDK setup enables all demand partners to vie for ad space at the same time. Seamlessly integrate with ad-tech solutions designed to propel your business forward, requiring no extra development efforts and offering dedicated assistance from APS. Effortlessly broaden your partner network with our turnkey monetization solution tailored for publishers of any size. To start using TAM, all you need is an active connection with the multi-slot header bidding tag from Amazon Publisher Services (APS), paving the way for increased profitability. This innovative system not only streamlines ad management but also maximizes your revenue potential while providing you with the support necessary to thrive in the competitive ad landscape. Overall, the ease of use combined with robust features makes it an ideal choice for enhancing your advertising strategy.

Media

Media

Integrations Supported

Amazon
Amazon Ads
DV Publisher Suite
Google Ad Exchange (AdX)
Google AdSense
JavaScript
Magnite
Microsoft Monetize
OpenX
PubMatic
Sharethrough
Snigel
Sovrn
SpotX
Verve
Xandr
iion

Integrations Supported

Amazon
Amazon Ads
DV Publisher Suite
Google Ad Exchange (AdX)
Google AdSense
JavaScript
Magnite
Microsoft Monetize
OpenX
PubMatic
Sharethrough
Snigel
Sovrn
SpotX
Verve
Xandr
iion

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Blockthrough

Date Founded

2015

Company Location

Canada

Company Website

blockthrough.com

Company Facts

Organization Name

Amazon

Company Location

United States

Company Website

aps.amazon.com/aps/transparent-ad-marketplace/

Categories and Features

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