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What is Bluedot?

Utilizing location technology can significantly enhance your mobile loyalty initiatives and customer relationship management strategies. Loyalty programs frequently suffer from a lack of clarity and consistency, particularly when comparing online engagement to in-person experiences. By leveraging geolocation, businesses can link customer profiles with their actual behaviors in the physical world, fostering a more integrated experience across various platforms. This approach not only simplifies the process for customers wishing to redeem rewards but also alleviates the manual effort required for participation. By automating reward systems based on customer locations—whether they are walking into a store, using a drive-thru, or navigating through a shopping area—both customers and employees benefit from a seamless interaction. Customers no longer have to struggle to recall their phone numbers or search for loyalty cards, while staff can avoid the hassle of verifying loyalty credentials for every individual. Moreover, geofencing technology enhances the likelihood of customers developing a strong affinity for your brand, making it a powerful tool for fostering loyalty. Ultimately, embracing these advancements can lead to a more satisfying experience for everyone involved.

What is Blue Bite?

Transform physical products into a digital experience platform with Blue Bite Studio, which simplifies the process of crafting engaging interactions that deliver the right message at the perfect time. By scanning NFC tags or QR codes on items with their smartphones, consumers can access a multitude of experiences, including product authentication and exclusive content offerings. This evolution allows tangible products to become new channels for sales and communication, helping brands navigate through the digital noise of the contemporary market. Users have the ability to create stunning mobile experiences that function seamlessly across various devices, all without needing any coding skills, due to an intuitive drag-and-drop interface. Capture your audience's attention with mobile-optimized web experiences designed within the Experience Studio while maintaining product authenticity through our native app, Decode. Additionally, you can elevate your existing website and mobile applications with dynamically generated content powered by Blue Bite, facilitating the integration of current assets like images and videos alongside pertinent product details. This forward-thinking strategy not only boosts consumer engagement but also strengthens the brand's relationship with its audience in a significant and impactful manner. With Blue Bite, the possibilities for enhancing consumer interactions are virtually limitless, allowing brands to innovate continuously in a competitive landscape.

Media

Media

Integrations Supported

Airship
Braze
CleverTap
Instagram
Olo
Salesforce Marketing Cloud
X (Twitter)
YouTube
mParticle

Integrations Supported

Airship
Braze
CleverTap
Instagram
Olo
Salesforce Marketing Cloud
X (Twitter)
YouTube
mParticle

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Bluedot Innovation

Date Founded

2013

Company Location

United States

Company Website

bluedot.io

Company Facts

Organization Name

Blue Bite

Date Founded

2007

Company Location

United States

Company Website

www.bluebite.com/product

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Location Intelligence

Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Location Tracking
Predictive Analytics
Trade Area Analysis

Location-Based Marketing

Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi

Categories and Features

eCommerce

CRM
Catalog Management
Channel Management
Customer Accounts
Data Security
Email Marketing
Inventory Management
Kitting
Loyalty Program
Mobile Access
Multi-Store Management
Order Management
Product Configurator
Promotions Management
Returns Management
Reviews Management
SEO Management
Shopping Cart
Templates

Location-Based Marketing

Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi

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