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What is Caddie?

Boost your sales meetings by streamlining the processes involved in lead capture, qualification, routing, and scheduling with the right sales representative. By reducing friction throughout the buyer's journey, you can significantly decrease the likelihood of potential drop-offs. Studies indicate that, on average, sales teams lose around 39% of leads due to slow qualification methods and poor interactions with Sales Development Representatives or Business Development Representatives. By addressing and removing these hurdles, you can accelerate the engagement of your most valuable leads. Instantly route deals based on specific criteria, making the process simpler by cutting down on unnecessary steps and minimizing the volume of emails that complicate your sales meetings. Initiating this process is remarkably easy; simply integrate Caddie into your website, sync your calendar, and watch your conversions soar. Filling the gaps in your inbound funnel can boost conversion rates by more than 50%. Gather all the critical insights seamlessly without affecting conversions or adding extra workload. Just design your qualification pathway and empower buyers to self-qualify, ensuring you collect all the vital information needed for effective lead qualification. With advanced features designed for scalability, your sales operations will not only become more efficient but will also lead to enhanced overall performance, allowing your team to thrive in a competitive marketplace. By prioritizing a smooth sales process, you will foster stronger relationships with potential clients and ultimately drive higher revenue growth.

What is Adobe Marketo Measure?

Amplify your marketing effectiveness by gaining unmatched insights into performance metrics. It is crucial for every marketer to discern what strategies thrive and which ones falter, underscoring the vital role of revenue attribution within B2B marketing teams. Adobe Marketo Measure transcends the basic functions of tracking clicks and leads, providing marketers with exceptional visibility into their true impact on revenue generation. By linking every interaction in the customer journey—whether it occurs online or offline, through paid advertising or organic outreach, within marketing or sales—it allows for the accurate pinpointing of which channels and campaigns produce the most substantial revenue and return on investment. While managing disparate data can often lead to frustration, Adobe Marketo Measure simplifies this complexity by seamlessly integrating and consolidating your data, enabling a greater focus on actionable insights instead of tedious administrative tasks. You can secure reliable data without dealing with the complications of erroneous spreadsheets and duplicate conversion figures. Furthermore, it is essential to understand that relying solely on one attribution model may not be appropriate for every situation; thus, with its adaptable options, marketers can customize their strategies to meet their specific requirements and objectives. This flexibility empowers teams to make informed decisions that align with their unique business goals.

Media

Media

Integrations Supported

Marketo
Salesforce
5X
Act-On
AdStage
Adobe Marketing Cloud
CallTrackingMetrics
Desktop.com
Google Calendar
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
Joomla!
Optimizely One
Salesforce Marketing Cloud Account Engagement
SnapEngage
SyncApps
TROCCO
Uberflip
WordPress

Integrations Supported

Marketo
Salesforce
5X
Act-On
AdStage
Adobe Marketing Cloud
CallTrackingMetrics
Desktop.com
Google Calendar
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
Joomla!
Optimizely One
Salesforce Marketing Cloud Account Engagement
SnapEngage
SyncApps
TROCCO
Uberflip
WordPress

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Caddie

Company Website

www.trycaddie.com

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

business.adobe.com/products/marketo/marketo-measure.html

Categories and Features

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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