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What is Commspoint Journey?

Nielsen's Commspoint Journey is a robust media planning resource designed to pinpoint and assess the key decisions and factors influencing consumer behavior throughout the purchasing journey. By merging two or three recent purchases shared by survey respondents with Nielsen's proprietary database, it uncovers as many as 15,000 complex consumer pathways across more than 30 distinct categories. This rich dataset offers valuable insights into consumer engagement, encompassing everything from the initial stages of brand awareness to the considerations leading to a purchase, as well as the effects on sales and brand loyalty. The platform features a user-friendly onboarding experience that enables new users to become proficient within just a few hours of training and provides access to consumer insights across over 30 essential categories to enhance marketing strategies. Additionally, it analyzes consumer buying behaviors to identify potential future sales opportunities and allows for the optimization of marketing campaigns by ensuring that the appropriate message is delivered to consumers at the most advantageous times. In essence, Nielsen's Commspoint Journey empowers marketers with essential tools to adeptly navigate and understand the intricacies of consumer behavior, fostering more effective marketing endeavors. By leveraging this comprehensive resource, businesses can not only improve their marketing outcomes but also build lasting relationships with their customers.

What is Cerebri AI?

CVX 3 will revolutionize your view on customer experience, showcasing the effectiveness of real-time data in enhancing customer engagement and boosting revenue streams. By leveraging cutting-edge artificial intelligence to analyze customer journeys, you will gain a significantly deeper insight into consumer behavior. Utilizing sophisticated data engineering, it crafts customer journeys that assess all critical performance indicators (KPIs) and identifies the next-best actions and offers (NBAs/NBOs) in under a second—this is the essence of genuine real-time customer experience. This innovative approach to real-time CX is versatile, applicable in digital commerce, customer support centers, and connected vehicles alike. Furthermore, Cerebri AI CVX 3 streamlines AI processes, significantly shortening the time required to implement AI-driven insights into operational workflows. The platform also features integrated low-code tools, providing the adaptability necessary to modify logic as business needs evolve, ensuring that your customer experience strategy can keep pace with changing market dynamics.

Media

Media

Integrations Supported

Salesforce

Integrations Supported

Salesforce

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Nielsen

Date Founded

1923

Company Location

United States

Company Website

www.nielsen.com/solutions/media-planning/commspoint-journey/

Company Facts

Organization Name

Cerebri

Date Founded

2016

Company Location

United States

Company Website

www.cerebriai.com

Categories and Features

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Categories and Features

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

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