Confiant vs. BrandMaster

Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention. The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers. Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.

TrafficGuard eliminates the anxiety associated with harmful traffic affecting the success of your advertising campaigns. Our cutting-edge technology, powered by machine learning and artificial intelligence, detects and prevents both straightforward and intricate fraudulent traffic in real time, guaranteeing that your advertising budget focuses on authentic, high-quality clicks and conversions. This not only results in improved campaign performance but also boosts your return on ad spend (ROAS). With this comprehensive solution, every dollar of your advertising investment is protected, enabling you to focus on achieving your marketing goals without worry. Allow TrafficGuard to manage ad fraud protection, empowering you to oversee your Google Search (PPC) campaigns, mobile user acquisition initiatives, affiliate expenditures, and social media promotions with ease. Moreover, we offer expert campaign management and outstanding customer support, solidifying our position as a trustworthy ally for all your ad fraud protection requirements. By choosing TrafficGuard, you also gain access to insightful analytics that can further inform your marketing strategy.

Fraud.net stands as the premier framework for managing fraud, utilizing an advanced collective intelligence network, cutting-edge AI, and a state-of-the-art cloud platform that empowers users to: * Integrate fraud data from various sources with a single connection * Identify fraudulent transactions in real-time with an accuracy rate exceeding 99.5% * Reveal valuable insights hidden within vast amounts of data to enhance fraud management strategies Acknowledged in Gartner's market guide for online fraud detection, Fraud.net offers a robust, real-time solution for fraud prevention and analytics specifically designed to meet the demands of businesses. It serves as a centralized command hub, merging data from multiple sources and systems while monitoring digital identities and behaviors, ultimately employing the latest technologies to eliminate fraudulent activities and facilitate secure transactions. Reach out to us today to start your free trial and experience our services firsthand, ensuring your business is protected against potential fraud.

Kevel, formerly known as Adzerk, provides APIs that enable you to swiftly develop a completely tailored advertising server for various types of ads, including sponsored listings, native advertisements, and internal promotions. By utilizing this service, you can reclaim control over your online presence and increase your revenue streams. The platform, recognized for its excellence, handles more than three billion API requests daily and has significantly decreased build times for major companies like Yelp and Ticketmaster by over 90%. This efficiency not only enhances productivity but also empowers businesses to innovate and expand their advertising strategies effectively.

Hoxhunt is a platform focused on Human Risk Management that transcends traditional security awareness efforts to foster behavioral transformation and effectively reduce risk levels. By integrating artificial intelligence with behavioral science, Hoxhunt delivers personalized micro-training experiences that users find engaging, enabling employees to better identify and report sophisticated phishing attempts. Security professionals benefit from actionable metrics that demonstrate a significant decrease in human-related cyber risks over time. The platform collaborates with prominent international organizations like Airbus, DocuSign, AES, and Avanade, showcasing its widespread impact in enhancing cybersecurity. With a commitment to ongoing improvement, Hoxhunt continues to evolve its strategies to better equip employees against emerging threats.

NINJIO offers a comprehensive cybersecurity awareness training platform designed to mitigate human-related cybersecurity threats through captivating training, tailored assessments, and detailed reporting. This holistic method emphasizes contemporary attack methods to enhance employee awareness and leverages insights from behavioral science to refine users' instincts. Utilizing our exclusive NINJIO Risk Algorithm™, we pinpoint social engineering weaknesses within users based on phishing simulation results, tailoring content delivery to create a customized experience that promotes lasting behavioral change. With NINJIO, you will benefit from: - NINJIO AWARE, which provides training centered around attack vectors, captivating audiences with Hollywood-style micro-learning episodes derived from actual hacking incidents. - NINJIO PHISH3D, a simulated phishing tool that uncovers specific social engineering tactics that are most likely to deceive individuals in your organization. - NINJIO SENSE, our innovative training course grounded in behavioral science, which immerses employees in experiences that replicate the emotional manipulation tactics used by hackers. Additionally, this approach fosters a more vigilant workforce equipped to recognize and counteract potential threats effectively.

CrowdStrike Falcon is an advanced cloud-based cybersecurity solution designed to provide strong protection against a wide range of cyber threats, including malware, ransomware, and sophisticated attacks. Leveraging artificial intelligence and machine learning, it allows for immediate detection and reaction to potential security breaches, featuring capabilities such as endpoint protection, threat intelligence, and incident management. The platform uses a lightweight agent that continuously monitors endpoints for signs of malicious activity, ensuring security without significantly impacting system performance. Its cloud infrastructure allows for rapid updates, flexibility, and quick threat mitigation across large and diverse networks. With its comprehensive array of security tools, Falcon equips organizations to proactively thwart, detect, and manage cyber threats, making it a vital asset for modern enterprise cybersecurity. Furthermore, its ability to seamlessly integrate with existing systems not only enhances security measures but also helps to minimize disruptions in operational workflows, reinforcing its value in a rapidly evolving digital landscape. The ongoing commitment to innovation ensures that users remain equipped to face the ever-changing cybersecurity landscape with confidence.

Huntress provides a comprehensive suite of tools for endpoint protection, detection, and response, backed by a team of dedicated threat hunters available 24/7 to safeguard your organization against the ongoing challenges posed by modern cybercriminals. By effectively shielding your business from various threats, including ransomware and unauthorized access, Huntress tackles the full spectrum of the attack lifecycle. Our skilled security professionals take on the rigorous responsibilities of threat hunting, offering exceptional support and in-depth guidance to counter sophisticated attacks. We carefully assess all suspicious activities, issuing alerts only when a threat is verified or needs attention, which significantly minimizes the typical noise and false alarms seen with other security solutions. Features such as one-click remediation, customized incident reports, and smooth integrations empower even those without extensive security knowledge to adeptly manage cyber incidents through Huntress. This approach not only streamlines incident management but also fortifies your organization’s resilience against the ever-evolving landscape of cyber threats. Ultimately, our commitment to proactive security ensures that your business can focus on growth while we handle the complexities of cyber defense.

The Identity Matrix is designed to boost revenue while minimizing expenditure by accurately identifying 70% of web visitors in the US at an individual level. By establishing page intent and lead scoring criteria, users can seamlessly integrate this information into their CRM for effective outreach. With its robust person-level attribution, top-tier contact data, and comprehensive understanding of the customer journey, Identity Matrix addresses some of marketing’s most challenging inquiries: 1. What sources generate your highest-quality traffic? 2. Can you outline the customer journey in detail? 3. What are the best ways to engage with high-intent, in-market prospects? Moreover, with forthcoming GenAI functionalities aimed at enhancing customer journey analysis and providing conversion rate optimization recommendations, Identity Matrix is rapidly becoming the preferred data provider for many businesses looking to outpace their competitors. The platform's innovative features not only streamline marketing processes but also empower teams to make informed decisions that drive growth.

A10 Defend Threat Control is a cloud-based service integrated into the A10 software suite. It features an up-to-the-minute DDoS attack map along with a comprehensive inventory of DDoS threats. Unlike many existing tools that prioritize ease of use but often generate false positives or negatives, A10 Defend Threat Control offers in-depth insights into both attackers and their targets. This includes analytics on various vectors, emerging trends, and other critical data points. By delivering actionable intelligence, it empowers organizations to enhance their security measures and effectively block harmful IP addresses that could initiate DDoS attacks. Ultimately, this tool stands out in its ability to combine thorough analysis with practical defense strategies for businesses facing evolving cyber threats.