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What is Contrend?

Data-driven ideation reveals the topics, formats, tones, and visuals that truly connect with your intended audiences, thereby boosting engagement within your chosen markets. It's critical to evaluate engagement metrics across diverse channels, formats, and markets. Detailed insights offer a thorough comprehension of content performance and highlight opportunities for improvement. Utilizing a user-friendly content management system informed by Contrend's insights streamlines the workflow from the initial concept to the final release. Moreover, the real-time optimization capabilities of Contrend's prediction engine refine the precision of trend forecasts related to your brand, audience, and competitors as time progresses. By entering a topic and market, you gain access to comprehensive data regarding your audience's content preferences. Notably, approximately 90% of your audience may not take the time to comment or like your posts. The Engagement Index acts as an indispensable resource for pinpointing the majority of users who actively engage with your content, allowing you to adjust your strategy accordingly. Grasping these engagement trends can greatly enhance your content strategy and improve overall interactions with your audience, leading to a more effective connection. In the ever-evolving landscape of content consumption, adapting to these insights can position your brand favorably against competitors.

What is Akamai Media Analytics?

In today’s digital landscape, audiences expect instant access to video content that provides a fluid experience across different devices. Any factors that hinder this experience, such as slow loading times, poor video quality, and interruptions, can lead to reduced viewer engagement, higher drop-off rates, negative brand impressions, and a lower likelihood of viewers returning. It is crucial to understand the strong connection between video quality, reliable performance, and overall business success. Gaining an understanding of your audience's online viewing behaviors from both a quality and engagement perspective is vital for assessing the health of your business. Moreover, having clear visibility into video performance metrics is essential for uncovering critical viewer insights that can impact your business’s long-term viability. By focusing on these elements, companies can ensure that their offerings resonate with audience needs and foster greater viewer loyalty. Ultimately, this strategic emphasis can pave the way for enhanced customer satisfaction and a more robust competitive edge in the marketplace.

Media

Media

Integrations Supported

Akamai
Evolv Al

Integrations Supported

Akamai
Evolv Al

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Contrend

Date Founded

2021

Company Location

Singapore

Company Website

contrend.com/platform/

Company Facts

Organization Name

Akamai Technologies

Date Founded

1998

Company Location

United States

Company Website

www.akamai.com/products/media-analytics

Categories and Features

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

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