Dataslayer vs. BetterMetrics

Triple Whale brings together all your metrics from various tools and conveniently places them in your hands. We streamline processes, keep you informed, and save you valuable time. By integrating eCommerce and marketing data from your preferred applications, we eliminate the need to toggle between different tabs and platforms. Every piece of data can be monitored, tested, and analyzed, providing a solid foundation for your decisions and making it easier to choose wisely. With the development of AI, we aim to minimize errors and enhance your operations across all tools. You'll quickly discern what's effective and what's not, enabling you to strategize, refine, and drive growth. Gain insights into your customers' spending behaviors and forecast your key D2C metrics with ease. You have the option to send daily, weekly, or monthly reports to your entire team, and you can either use a template or design your own metrics. Curious about how a mere 0.5% increase in your conversion rate could impact your profits? Our calculator leverages your data to provide genuine insights. You have the flexibility to customize your dashboard to suit the unique needs of you and your team, ensuring optimal functionality and usability for everyone involved. Additionally, this unified approach fosters collaboration, allowing all stakeholders to access critical data seamlessly.

BigQuery serves as a serverless, multicloud data warehouse that simplifies the handling of diverse data types, allowing businesses to quickly extract significant insights. As an integral part of Google’s data cloud, it facilitates seamless data integration, cost-effective and secure scaling of analytics capabilities, and features built-in business intelligence for disseminating comprehensive data insights. With an easy-to-use SQL interface, it also supports the training and deployment of machine learning models, promoting data-driven decision-making throughout organizations. Its strong performance capabilities ensure that enterprises can manage escalating data volumes with ease, adapting to the demands of expanding businesses. Furthermore, Gemini within BigQuery introduces AI-driven tools that bolster collaboration and enhance productivity, offering features like code recommendations, visual data preparation, and smart suggestions designed to boost efficiency and reduce expenses. The platform provides a unified environment that includes SQL, a notebook, and a natural language-based canvas interface, making it accessible to data professionals across various skill sets. This integrated workspace not only streamlines the entire analytics process but also empowers teams to accelerate their workflows and improve overall effectiveness. Consequently, organizations can leverage these advanced tools to stay competitive in an ever-evolving data landscape.

Warehouse-Native Customer Journey Analytics—No Black Boxes. Total Transparency. Kubit is the leading customer journey analytics platform, purpose-built for product, data, and marketing teams that need self-service insights, real-time data visibility, and complete control—without engineering bottlenecks or vendor lock-in. Unlike legacy analytics solutions, Kubit is natively integrated with your cloud data warehouse (Snowflake, BigQuery, Databricks), so you can analyze customer behavior and user journeys directly at the source. No data exports. No hidden models. No black-box limitations. With out-of-the-box capabilities for funnel analysis, retention metrics, user pathing, and cohort analysis, Kubit delivers actionable insights across the full customer lifecycle. Layer in real-time anomaly detection and exploratory analytics to move faster, optimize performance, and drive user engagement. Leading brands like Paramount, TelevisaUnivision, and Miro rely on Kubit for its flexibility, enterprise-grade governance, and best-in-class customer support. See why Kubit is redefining customer journey analytics at kubit.ai

CallTrackingMetrics stands out as the sole SaaS platform that integrates call tracking and conversion intelligence to enhance contact center automation, leading to a more tailored experience for customers. Discover which marketing initiatives are driving leads or conversions, and leverage that information to create automated call flows that enhance your contact center operations. With our comprehensive suite of phone, text, online, and live chat tools, you can achieve seamless communication across your entire organization. More than 100,000 users around the globe rely on CallTrackingMetrics to streamline communications for their sales, marketing, and service teams, ensuring efficiency and effectiveness in their outreach efforts. Our call tracking capabilities include dependable dynamic number insertion (DNI) for precise session-level attribution, as well as local and toll-free tracking numbers, which offer omnichannel attribution across calls, texts, and form submissions. Additionally, our contact center solutions feature a user-friendly browser-based softphone, along with intelligent routing options to optimize call management. Embracing these advanced features can significantly elevate your organization's customer interaction strategy.

Semrush is a SaaS platform designed for managing online visibility and marketing content, enabling businesses to achieve quantifiable outcomes through effective online marketing strategies. Our software caters to enterprises of all sizes, assisting them in enhancing their presence across vital channels while fostering the creation of captivating user-generated content. The insights provided by our data empower users to identify promising growth opportunities. With comprehensive workflow and tracking solutions, businesses can conduct ongoing experiments and evaluate outcomes with greater precision. Gain insights into your competitors' marketing strategies and tactics, analyze traffic on any website, and uncover their promotional methods. Generate innovative ideas to expand your market share and identify keyword and backlink gaps. Learn how to reach a broader audience while minimizing costs, and discover optimal keywords for every PPC campaign. Additionally, keep an eye on your competitors' landing pages and advertising copy, and refine your advertising expenditure at the local level while also evaluating Google Shopping campaigns for better effectiveness. By leveraging these tools, organizations can navigate the competitive landscape with increased confidence and strategic foresight.

CampaignTrackly provides marketers with a streamlined and uniform process for tracking campaign URLs, effectively resolving issues related to missing or inaccurate advertising data, which can lead to poor marketing choices. With its robust automation and integration capabilities, the platform simplifies the creation and management of campaign URLs, allowing marketers to efficiently oversee their data while significantly reducing the time spent on these tasks. Featuring over 65 automation tools, CampaignTrackly is designed to be user-friendly and easily adaptable, minimizing technical clutter and preventing disruptions as users generate UTM links directly within their preferred applications, such as Excel, Google Sheets, and various email service providers like Mailchimp and HubSpot. By integrating with major marketing platforms like SalesForce and WorkFront, it provides fully automated workflows for campaign URL creation, which helps to eliminate manual tasks and the potential for errors. As a result, marketers turn to CampaignTrackly to not only standardize their campaign URLs but also to derive reliable insights that inform successful marketing strategies and enhance return on investment. In essence, this platform revolutionizes the way marketing teams approach campaign tracking, ensuring that they can focus on what truly matters: driving results and making data-driven decisions.

TrafficGuard eliminates the anxiety associated with harmful traffic affecting the success of your advertising campaigns. Our cutting-edge technology, powered by machine learning and artificial intelligence, detects and prevents both straightforward and intricate fraudulent traffic in real time, guaranteeing that your advertising budget focuses on authentic, high-quality clicks and conversions. This not only results in improved campaign performance but also boosts your return on ad spend (ROAS). With this comprehensive solution, every dollar of your advertising investment is protected, enabling you to focus on achieving your marketing goals without worry. Allow TrafficGuard to manage ad fraud protection, empowering you to oversee your Google Search (PPC) campaigns, mobile user acquisition initiatives, affiliate expenditures, and social media promotions with ease. Moreover, we offer expert campaign management and outstanding customer support, solidifying our position as a trustworthy ally for all your ad fraud protection requirements. By choosing TrafficGuard, you also gain access to insightful analytics that can further inform your marketing strategy.

Referral Factory stands out as the leading referral software that simplifies the process of creating, managing, and monitoring your referral program! You can easily sign up, design your referral program, and encourage your customers to share your brand without any need for coding skills. With Referral Factory, you gain access to over 1,000 ready-made referral program templates, or you have the option to create a custom template that suits your needs. Tailor your referral campaigns to perfectly align with your brand identity while effortlessly distributing referral links to all your users. Tracking referrals is straightforward, and you can automatically reward referrals with cash, vouchers, or even your own uploaded coupons. What truly sets Referral Factory apart is the absence of required tracking script installations, allowing you to launch your referral program without the need for a developer. Additionally, it seamlessly integrates with platforms such as Hubspot, Salesforce, Intercom, Zoho, Pipedrive, and others. As your business grows, you can take advantage of webhooks, Zapier Zaps, and a versatile API, ensuring that your referral program can expand alongside your success. This makes it not only user-friendly but also adaptable to your evolving business needs.

Zinrelo is a sophisticated, enterprise-level loyalty platform that operates on a SaaS model, enabling brands to create comprehensive rewards programs. By integrating advanced technology with in-depth data analytics and continuous strategic guidance, Zinrelo enhances various aspects of customer loyalty such as transactional, social, advocacy, engagement, behavioral, and emotional dimensions. Three primary factors that establish Zinrelo as a reliable choice for brands around the world are its distinctive data analytics capabilities that facilitate contextual decision-making, a robust and secure technology framework that scales effectively, and ongoing strategic consultations aimed at fostering continuous improvement. The Zinrelo loyalty rewards platform is packed with essential features tailored for mid-sized to large enterprises, ensuring a broad range of functionalities to meet diverse business needs. Key features of the platform include comprehensive customer engagement strategies, an integrated referral program, multiple reward tiers, a powerful marketing promotions engine, and a fully customizable member dashboard. Additionally, it supports omni-channel program implementation, offers flexible rewards options, and automates email notifications, while providing detailed reporting capabilities with downloadable options. The platform also accommodates transactions in 100 different currencies, including USD and EUR, and features multi-language support, among other enhancements, all designed to elevate the customer experience.

Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention. The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers. Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.