DealerDNA vs. CAMS Dealership Management System

Effortlessly highlight the ideal payment choices for each vehicle, broaden your audience reach, and boost buyer enthusiasm. By utilizing real-time automated solutions, complex marketing channels are smoothly integrated to display the most favorable payment arrangements for every vehicle. As inventory levels or promotional offers change, prompt updates are made across the dealer's marketing platforms, including dedicated special offers landing pages, inventory detail pages, search engine advertisements, and digital remarketing banners. The cutting-edge iAutopilot™ module from DealerDNA provides an exceptionally intricate and finely-tuned advertising strategy, establishing itself as a frontrunner in the industry. This configuration allows dealers to significantly reduce expenses, taking advantage of a competitive Cost-Per Click (CPC) and management fee structure. In addition, DealerDNA’s advanced Calculator Tool gives customers real-time updates on the latest manufacturer incentives, rebates, and financing options from trusted lenders—highlighting the best available payment choices while ensuring transparency and accelerating the sales process. This all-encompassing approach not only boosts customer engagement but also optimizes dealer operations, creating a more efficient sales environment. By continuously adapting to market dynamics, this system ensures that both dealers and customers enjoy a seamless and productive experience.

CAMS is an all-encompassing, web-based management solution tailored for automotive, recreational vehicle (RV), and agricultural dealerships. This platform delivers a cost-effective and efficient option that encompasses website creation, hosting, and personalization, enabling users to retrieve vital information from any device with a web browser. It boasts a powerful customer relationship management (CRM) system, a VIN decoder, and a comprehensive financial integration suite, along with Buy Here Pay Here functionalities, a sales calendar, and QuickBooks compatibility. The key features include modules for managing service and parts, scheduling payments, offering rental services for cars and RVs, and generating detailed reports, among others. Users also gain access to an appointments calendar, both internal and external work order capabilities, parts inventory tracking, invoicing, and purchase order functions. Moreover, the platform provides tools for monitoring profit and loss, the option to upload vehicle images via a phone camera, and a convenient online document storage system. Users can not only upload, store, and associate documents with specific stock numbers but also create organized folders and partitions to streamline their workflow. In addition, CAMS is compatible with both iOS and Android devices, ensuring that users have uninterrupted access while on the move, which enhances their overall operational efficiency. The versatility of this platform makes it an indispensable asset for dealerships looking to optimize their management processes.