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What is Distribution Engine?

The Distribution Engine offers a variety of approaches to allocate records among your teams, with several methods detailed below and even more options integrated into the application itself. Fairness is essential for keeping sales teams motivated and successful, and the round robin method emerges as the simplest and most effective way to accomplish this goal. By utilizing round robin distribution, each team member receives a record in succession, returning to the beginning once everyone has had their turn, which helps to eliminate any confusion surrounding the allocation process. Furthermore, load balancing serves as an effective strategy to ensure that workloads are evenly distributed among team members by considering their varying availability and levels of expertise. This method is particularly advantageous for case distribution since it can be adapted to fit assignments beyond the scope of what the Distribution Engine manages, while also accounting for the complexity or value of the records being distributed. Ultimately, the implementation of these distribution methods fosters a more structured and efficient team environment, allowing for enhanced collaboration and productivity. In essence, the right distribution strategy can make a significant difference in how effectively teams operate and achieve their goals.

What is Adobe Marketo Measure?

Amplify your marketing effectiveness by gaining unmatched insights into performance metrics. It is crucial for every marketer to discern what strategies thrive and which ones falter, underscoring the vital role of revenue attribution within B2B marketing teams. Adobe Marketo Measure transcends the basic functions of tracking clicks and leads, providing marketers with exceptional visibility into their true impact on revenue generation. By linking every interaction in the customer journey—whether it occurs online or offline, through paid advertising or organic outreach, within marketing or sales—it allows for the accurate pinpointing of which channels and campaigns produce the most substantial revenue and return on investment. While managing disparate data can often lead to frustration, Adobe Marketo Measure simplifies this complexity by seamlessly integrating and consolidating your data, enabling a greater focus on actionable insights instead of tedious administrative tasks. You can secure reliable data without dealing with the complications of erroneous spreadsheets and duplicate conversion figures. Furthermore, it is essential to understand that relying solely on one attribution model may not be appropriate for every situation; thus, with its adaptable options, marketers can customize their strategies to meet their specific requirements and objectives. This flexibility empowers teams to make informed decisions that align with their unique business goals.

Media

Media

Integrations Supported

5X
Act-On
AdStage
Adobe Marketing Cloud
CallTrackingMetrics
Champify
Desktop.com
Eloqua
HubSpot Marketing Hub
Joomla!
Olark
Personizely
Salesforce
Salesforce Data Cloud
SnapEngage
SyncApps
TROCCO
Uberflip
VWO Insights
WordPress

Integrations Supported

5X
Act-On
AdStage
Adobe Marketing Cloud
CallTrackingMetrics
Champify
Desktop.com
Eloqua
HubSpot Marketing Hub
Joomla!
Olark
Personizely
Salesforce
Salesforce Data Cloud
SnapEngage
SyncApps
TROCCO
Uberflip
VWO Insights
WordPress

API Availability

Has API

API Availability

Has API

Pricing Information

$45 per user per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

NC Squared

Company Location

United Kingdom

Company Website

nc-squared.com

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

business.adobe.com/products/marketo/marketo-measure.html

Categories and Features

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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