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What is Eyetracker?

Utilizing both mobile (real-world) and static (screen-based) eye tracking techniques, we provide detailed and accurate insights into how customers interact with various products, highlighting their areas of focus and cognitive involvement, which culminates in actionable recommendations. Unlike conventional research methods that often rely on self-reported data that may only reflect what individuals think they noticed, eye tracking serves as a dependable tool to reveal what truly draws their attention. This advanced technology fosters a more precise understanding of visual engagement, moving beyond the limitations of subjective accounts of viewing experiences. Static eye tracking, also known as fixed eye tracking, employs a system that tracks a participant's eye movements while they are seated in front of a computer display or a life-sized projected image, yielding essential data on visual attention trends. By employing these methods, businesses can more effectively customize their products and marketing tactics based on actual behaviors rather than misconceptions, ultimately enhancing customer satisfaction and engagement. The integration of this technology into market research signifies a paradigm shift towards data-driven decision-making.

What is Cognitive3D?

This innovative immersive analytics platform is tailored for training managers, designers, and researchers, enabling them to evaluate the effectiveness of training programs and employee performance outcomes with precision. By focusing on compliance assessments, organizations can bolster safety protocols, significantly reducing the likelihood of injuries and errors. The platform collects valuable insights from diverse fields, including consumer packaged goods, architecture, engineering, construction, and retail. It optimizes product development workflows, delivering rapid and actionable insights. Users can test their hypotheses within a virtual reality environment, utilizing sophisticated data collection methods such as eye-tracking, fixations, and biometrics to ensure scientific accuracy. Additionally, organizations can gain immediate insights from their virtual and augmented reality projects. This state-of-the-art technology transforms consumer research, enabling brands to enhance their product strategies and achieve a more nuanced understanding of consumer behaviors through a platform that quantifies results. Our enterprise clients are setting spatial objectives to develop training simulations that produce more definitive outcomes, leading to reduced injuries, improved safety standards, and effective productivity assessments within their teams. By harnessing this powerful platform, businesses are not only able to fulfill their training goals but also stimulate innovation and growth across various sectors, paving the way for a future where training and technology converge seamlessly.

Media

Media

Integrations Supported

Quest for Business
Unity
Unreal Engine

Integrations Supported

Quest for Business
Unity
Unreal Engine

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Eyetracker

Company Location

United Kingdom

Company Website

eyetracker.co.uk

Company Facts

Organization Name

Cognitive3D

Company Location

Canada

Company Website

cognitive3d.com

Categories and Features

Categories and Features

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