FICO Identity Resolution Engine vs. Data Ladder

Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention. The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers. Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.

Maximizing the value of your first-party data is essential for success. D&B Connect offers a customizable master data management solution that is self-service and capable of scaling to meet your needs. With D&B Connect's suite of products, you can break down data silos and unify your information into one cohesive platform. Our extensive database, featuring hundreds of millions of records, allows for the enhancement, cleansing, and benchmarking of your data assets. This results in a unified source of truth that enables teams to make informed business decisions with confidence. When you utilize reliable data, you pave the way for growth while minimizing risks. A robust data foundation empowers your sales and marketing teams to effectively align territories by providing a comprehensive overview of account relationships. This not only reduces internal conflicts and misunderstandings stemming from inadequate or flawed data but also enhances segmentation and targeting efforts. Furthermore, it leads to improved personalization and the quality of leads generated from marketing efforts, ultimately boosting the accuracy of reporting and return on investment analysis as well. By integrating trusted data, your organization can position itself for sustainable success and strategic growth.

The Identity Matrix is designed to boost revenue while minimizing expenditure by accurately identifying 70% of web visitors in the US at an individual level. By establishing page intent and lead scoring criteria, users can seamlessly integrate this information into their CRM for effective outreach. With its robust person-level attribution, top-tier contact data, and comprehensive understanding of the customer journey, Identity Matrix addresses some of marketing’s most challenging inquiries: 1. What sources generate your highest-quality traffic? 2. Can you outline the customer journey in detail? 3. What are the best ways to engage with high-intent, in-market prospects? Moreover, with forthcoming GenAI functionalities aimed at enhancing customer journey analysis and providing conversion rate optimization recommendations, Identity Matrix is rapidly becoming the preferred data provider for many businesses looking to outpace their competitors. The platform's innovative features not only streamline marketing processes but also empower teams to make informed decisions that drive growth.

Fraud.net stands as the premier framework for managing fraud, utilizing an advanced collective intelligence network, cutting-edge AI, and a state-of-the-art cloud platform that empowers users to: * Integrate fraud data from various sources with a single connection * Identify fraudulent transactions in real-time with an accuracy rate exceeding 99.5% * Reveal valuable insights hidden within vast amounts of data to enhance fraud management strategies Acknowledged in Gartner's market guide for online fraud detection, Fraud.net offers a robust, real-time solution for fraud prevention and analytics specifically designed to meet the demands of businesses. It serves as a centralized command hub, merging data from multiple sources and systems while monitoring digital identities and behaviors, ultimately employing the latest technologies to eliminate fraudulent activities and facilitate secure transactions. Reach out to us today to start your free trial and experience our services firsthand, ensuring your business is protected against potential fraud.

Fraud.com's aiReflex offers a comprehensive digital risk and trust solution aimed at enhancing your fraud prevention strategies, thereby ensuring a more secure and equitable experience for your customers. This innovative tool assesses the authenticity of transactions in real-time, employing a robust multi-layer defense system alongside explainable AI to combat fraud and bolster customer confidence. It provides all the essential features to eradicate both transactional and application fraud, such as: - Transactional Orchestration - Adaptive Rule Engine - AI Engine (Supervised and Unsupervised Machine Learning) - Simulation Engine - Dynamic and static lists - Journey-Time Orchestration - OmniChannel Case Management - Centralised Fraud Reporting Reach out to us at fraud.com to discover how we can assist you in fortifying your fraud defenses while simultaneously lowering costs and enhancing overall customer satisfaction. By leveraging our solutions, you can create a safer environment for your operations and improve trust among your clientele.

Criminal IP functions as a cyber threat intelligence search engine designed to identify real-time vulnerabilities in both personal and corporate digital assets, enabling users to engage in proactive measures. The concept behind this platform is that by acquiring insights into potentially harmful IP addresses beforehand, individuals and organizations can significantly enhance their cybersecurity posture. With a vast database exceeding 4.2 billion IP addresses, Criminal IP offers crucial information related to malicious entities, including harmful IP addresses, phishing sites, malicious links, certificates, industrial control systems, IoT devices, servers, and CCTVs. Through its four primary features—Asset Search, Domain Search, Exploit Search, and Image Search—users can effectively assess risk scores and vulnerabilities linked to specific IP addresses and domains, analyze weaknesses for various services, and identify assets vulnerable to cyber threats in visual formats. By utilizing these tools, organizations can better understand their exposure to cyber risks and take necessary actions to safeguard their information.

Discover the true identity of your customers, users, or employees with the Udentify solution for Identity Verification and Biometric Authentication. Here are the challenges we address: - Verification of identity - Streamlining onboarding processes - Facilitating new account creation - Conducting age verification - Preventing fraudulent activities - Implementing biometric authentication - Enabling passwordless access - Ensuring robust customer authentication - Serving as a replacement for knowledge-based authentication (KBA) - Complying with KYC and AML regulations Udentify holds both iBeta Level 1 and Level 2 certifications, and it seamlessly integrates with your website or mobile application, allowing users to transition effortlessly between desktop and mobile experiences as they choose, enhancing usability and accessibility. This innovative approach not only simplifies user experiences but also strengthens security protocols across digital platforms.

Warehouse-Native Customer Journey Analytics—No Black Boxes. Total Transparency. Kubit is the leading customer journey analytics platform, purpose-built for product, data, and marketing teams that need self-service insights, real-time data visibility, and complete control—without engineering bottlenecks or vendor lock-in. Unlike legacy analytics solutions, Kubit is natively integrated with your cloud data warehouse (Snowflake, BigQuery, Databricks), so you can analyze customer behavior and user journeys directly at the source. No data exports. No hidden models. No black-box limitations. With out-of-the-box capabilities for funnel analysis, retention metrics, user pathing, and cohort analysis, Kubit delivers actionable insights across the full customer lifecycle. Layer in real-time anomaly detection and exploratory analytics to move faster, optimize performance, and drive user engagement. Leading brands like Paramount, TelevisaUnivision, and Miro rely on Kubit for its flexibility, enterprise-grade governance, and best-in-class customer support. See why Kubit is redefining customer journey analytics at kubit.ai

Gain immediate insights into the performance of your manufacturing floor with the Shoplogix smart factory platform, which empowers manufacturers to enhance overall equipment effectiveness, cut down operational expenses, and boost profitability. This platform enables real-time visualization, integration, and action on production and machine performance, making it a trusted ally for manufacturers aiming to enhance efficiency in their factories. By leveraging analytics and real-time visual data, you can gain crucial insights that facilitate well-informed decision-making. Uncover untapped potential on the shop floor to accelerate your time-to-value significantly. Through a commitment to education, training, and data-centric decisions, you can foster a culture of continuous improvement within your organization. Make the Shoplogix Smart Factory Platform the cornerstone of your digital transformation journey, allowing you to thrive in the competitive i4.0 landscape. Furthermore, streamline data collection and interoperability with various manufacturing technologies by connecting to any device or piece of equipment, ensuring a seamless flow of information. Automate the monitoring, reporting, and analysis of machine states to effortlessly track production in real-time, enhancing your operational capabilities even further. In doing so, you position your manufacturing processes for sustained growth and innovation.

DemandFarm provides three entirely Salesforce-integrated products designed to help businesses realize the complete revenue potential of their major accounts: The Account Planner serves as a comprehensive tool for streamlining account planning, discovering untapped opportunities, assessing competition, consolidating account intelligence, conducting both in-app and offline quarterly business reviews, and monitoring revenue impact indicators at the portfolio level. With the Org Chart product, users can effectively visualize intricate organizational structures, build detailed relationship maps tailored to specific opportunities, evaluate engagement frequency and effectiveness with key stakeholders, and devise targeted engagement strategies—all within a single interface. The Opportunity Planner allows for the application of various sales methodologies such as SPIN and MEDDIC, offering a flexible planning tool that enables precise scoring of opportunities for improved prioritization, the creation of opportunity-specific organizational charts, and the consolidation of all relevant information into one dashboard while confidently assigning next steps. Additionally, DemandFarm holds certifications for ISO/IEC 27001:2013 and ISO/IEC 27701:2019, and is compliant with SOC2 Type II standards, ensuring robust security and privacy measures. Discover why more than 15,000 users appreciate DemandFarm for managing their key accounts by visiting demandfarm.com, and see how these tools can transform your account management processes.