Fiery Variable Data Printing vs. DirectMail2.0

Fiery® technology provides top-notch variable data printing capabilities that effortlessly fit into any existing workflow. Its flexible and scalable solutions allow for the creation and implementation of personalized direct mail and other marketing strategies, bolstering both your product offerings and revenue potential, irrespective of your familiarity with VDP. The swift and adaptable VDP functionalities enhance the profitability of your digital printing equipment significantly. Whether you're managing a simple direct mail postcard or an intricate cross-media campaign, Fiery® technology ensures that your variable data projects are executed with precision and efficiency, meeting customer demands and tight timelines. Moreover, you can choose the VDP authoring software and programming language that best suit your operational needs, allowing for a customized approach to your printing tasks. This level of flexibility not only streamlines processes but also empowers businesses to maintain a competitive edge in an ever-evolving market landscape. Consequently, adopting Fiery® technology can lead to improved customer satisfaction and increased business growth.

DirectMail2.0 enhances omnichannel effectiveness by combining cutting-edge mailing technology with instantaneous reporting and digital elements, resulting in a response increase of 25-50%. Our comprehensive omnichannel platform consists of 15 features, all overseen from a unified dashboard that provides live updates on campaign performance, encompassing both online and offline activities. This integration ensures that marketers can make informed decisions promptly.