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What is Fondue?
In place of standard pre-purchase incentives, shoppers can now track their CashBack eligibility as they shop and opt for redemption options like gift cards or cash after their transaction, with additional alternatives expected to be introduced soon. This modern strategy replaces the traditional method of using blanket discounts that can erode profit margins, focusing instead on increasing overall revenue. By providing greater value on gift cards to encourage customer loyalty, offering discounts to those who need them to encourage purchases, and recouping revenue from customers who don't take advantage of these discounts, brands can effectively fine-tune their sales tactics. Furthermore, brands can substitute traditional coupon incentives in their welcome series emails, popups, and SMS messages with CashBack offers. Customers have the choice to redeem their CashBack as cash via a Visa card or as a gift card for future use in the brand's store. Given that not every customer redeems their CashBack, brands have the opportunity to reinvest the unclaimed funds into more impactful promotional offers, ultimately increasing conversion rates and fostering revenue growth. This forward-thinking approach not only draws in new customers but also significantly enriches the shopping experience for those who are already loyal to the brand, creating a win-win situation for everyone involved. Additionally, as more options are rolled out, the potential for customer engagement and satisfaction will likely continue to rise.
What is Eversight Offer Innovation?
Eversight's Offer Innovation propels revenue growth by continuously testing innovative promotions with real consumers. This service functions as a Software-as-a-Service (SaaS) platform, capable of seamlessly integrating with existing Trade Promotion Management (TPM) systems or operating independently as required. By leveraging Advanced Analytics and Diagnostics, AI-Driven Experimentation, and Smart Guidance and Tracking, it significantly boosts the effectiveness of promotions on a wide scale. Designed specifically for professionals in revenue management, sales, trade marketing, and shopper engagement, Eversight provides a competitive advantage by synchronizing diverse data sources, pinpointing offers that resonate with shoppers in real-time, and converting insights into actionable strategies. By facilitating business outcome refinement through an easy-to-navigate workflow, Offer Innovation condenses numerous datasets into a tailored overview of your promotional activities, enabling a focus on essential challenges. Furthermore, this platform equips teams with the tools they need to adapt quickly and efficiently in an ever-evolving market landscape, ensuring that they can meet consumer needs and capitalize on emerging opportunities. This adaptability is crucial for sustaining growth and maintaining relevance in today's fast-paced business environment.
Integrations Supported
Attentive
Facebook
Google Cloud Platform
Nielsen Marketing Cloud
Periscope S2G
Shopify
Integrations Supported
Attentive
Facebook
Google Cloud Platform
Nielsen Marketing Cloud
Periscope S2G
Shopify
API Availability
Has API
API Availability
Has API
Pricing Information
$65 per month
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Fondue
Date Founded
2021
Company Location
United States
Company Website
www.getfondue.com
Company Facts
Organization Name
Eversight
Date Founded
2013
Company Location
United States
Company Website
eversightlabs.com/offer-innovation/
Categories and Features
Categories and Features
Trade Promotion Management
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management