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What is Fondue?

In place of standard pre-purchase incentives, shoppers can now track their CashBack eligibility as they shop and opt for redemption options like gift cards or cash after their transaction, with additional alternatives expected to be introduced soon. This modern strategy replaces the traditional method of using blanket discounts that can erode profit margins, focusing instead on increasing overall revenue. By providing greater value on gift cards to encourage customer loyalty, offering discounts to those who need them to encourage purchases, and recouping revenue from customers who don't take advantage of these discounts, brands can effectively fine-tune their sales tactics. Furthermore, brands can substitute traditional coupon incentives in their welcome series emails, popups, and SMS messages with CashBack offers. Customers have the choice to redeem their CashBack as cash via a Visa card or as a gift card for future use in the brand's store. Given that not every customer redeems their CashBack, brands have the opportunity to reinvest the unclaimed funds into more impactful promotional offers, ultimately increasing conversion rates and fostering revenue growth. This forward-thinking approach not only draws in new customers but also significantly enriches the shopping experience for those who are already loyal to the brand, creating a win-win situation for everyone involved. Additionally, as more options are rolled out, the potential for customer engagement and satisfaction will likely continue to rise.

What is Eversight Offer Innovation?

Eversight's Offer Innovation propels revenue growth by continuously testing innovative promotions with real consumers. This service functions as a Software-as-a-Service (SaaS) platform, capable of seamlessly integrating with existing Trade Promotion Management (TPM) systems or operating independently as required. By leveraging Advanced Analytics and Diagnostics, AI-Driven Experimentation, and Smart Guidance and Tracking, it significantly boosts the effectiveness of promotions on a wide scale. Designed specifically for professionals in revenue management, sales, trade marketing, and shopper engagement, Eversight provides a competitive advantage by synchronizing diverse data sources, pinpointing offers that resonate with shoppers in real-time, and converting insights into actionable strategies. By facilitating business outcome refinement through an easy-to-navigate workflow, Offer Innovation condenses numerous datasets into a tailored overview of your promotional activities, enabling a focus on essential challenges. Furthermore, this platform equips teams with the tools they need to adapt quickly and efficiently in an ever-evolving market landscape, ensuring that they can meet consumer needs and capitalize on emerging opportunities. This adaptability is crucial for sustaining growth and maintaining relevance in today's fast-paced business environment.

Media

Media

Integrations Supported

Attentive
Facebook
Google Cloud Platform
Nielsen Marketing Cloud
Periscope S2G
Shopify

Integrations Supported

Attentive
Facebook
Google Cloud Platform
Nielsen Marketing Cloud
Periscope S2G
Shopify

API Availability

Has API

API Availability

Has API

Pricing Information

$65 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Fondue

Date Founded

2021

Company Location

United States

Company Website

www.getfondue.com

Company Facts

Organization Name

Eversight

Date Founded

2013

Company Location

United States

Company Website

eversightlabs.com/offer-innovation/

Categories and Features

Categories and Features

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

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