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What is FreeWheel Beeswax?
Beeswax stands out as a premier purchasing platform that boasts an intuitive user interface and efficient workflows, while also providing exclusive access to valuable data and a thoughtfully curated omnichannel inventory. Built on the principles of transparency, personalization, and user empowerment, Beeswax enables users to effectively harness and implement high-quality programmatic solutions. The platform’s detailed log-level insights empower users to maximize their programmatic analytics fully. You have the ability to control your bidding strategy, ensuring a balance between cost-effectiveness and optimal campaign timing. Moreover, the platform offers standard algorithms that are commonly found in traditional demand-side platforms (DSPs). Its interface includes bid modifiers that facilitate rapid and efficient adjustments through a single variable. Additionally, there are bid models available that are crafted for multivariate optimization, often based on insights obtained from log-level data. Users can apply various strategies to optimize specific key performance indicators (KPIs) that align with the unique goals of their campaigns. By avoiding the obscure "black box" model, Beeswax promotes transparent optimization rooted in real-time campaign performance, enabling you to refine both your campaigns and reporting techniques to achieve your goals more effectively. This high degree of customization ensures that every element of your advertising initiatives is tightly aligned with your desired results, fostering a more successful advertising experience overall. As a result, users can feel confident in their ability to navigate the complexities of programmatic advertising with clarity and precision.
What is BidMachine?
Access customized DSPs and refine them to meet your specific business goals. Leverage your application by integrating premium programmatic ads that resonate with your brand. Gain in-depth knowledge of bidding metrics to ensure the delivery of optimal programmatic experiences. Utilize in-app bidding to gather unified bidding analytics, which can provide a clearer picture of performance. Gradually improve your revenue without interrupting your current monetization strategy. Strive for full ownership and transparency with advanced optimization tools and access to raw data insights. Dealing with ambiguous fees and data redundancy can create unnecessary hurdles for your business processes. BidMachine focuses on empowering publishers to interact directly with their data and manage programmatic advertising effectively. To achieve this, it is essential to reduce the number of intermediaries involved. The more insight and authority publishers have over their programmatic advertising efforts, the more empowered and credible the industry can become, fostering a more sustainable ecosystem. This transformation not only boosts profitability but also nurtures a transparent relationship between publishers and advertisers, ultimately benefiting all parties involved. By fostering trust and collaboration, the entire landscape can evolve into a more efficient marketplace.
Integrations Supported
AOL Mail
Adobe Advertising Cloud
AppLovin
AppsFlyer
Criteo
Dailymotion
FreeWheel Strata
Google Ad Manager
LiveRamp
Lotame
Integrations Supported
AOL Mail
Adobe Advertising Cloud
AppLovin
AppsFlyer
Criteo
Dailymotion
FreeWheel Strata
Google Ad Manager
LiveRamp
Lotame
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
FreeWheel
Company Location
Netherlands
Company Website
www.freewheel.com/beeswax
Company Facts
Organization Name
BidMachine
Company Location
United States
Company Website
bidmachine.io