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What is Fulcrum?

Transform your customer interactions by collecting real-time data on user behavior, which allows you to provide personalized messages and recommendations tailored to your audience. Utilizing Fulcrum, you can create immediate experiences that enhance customer engagement, cultivate brand loyalty, and increase conversion rates. This versatile platform is designed for digital agencies, marketing teams, sales departments, and more, making it easier to segment customers for customized experiences across multiple marketing channels. For example, Fulcrum can present content suggestions that not only link customers with your brand but also help sustain their loyalty over time. Furthermore, by personalizing campaign experiences in real-time, Fulcrum fosters more pertinent interactions that drive conversions through an automated framework. By harnessing AI, Fulcrum adeptly identifies and engages both known and unknown users, promoting deeper engagement and enhancing conversion results. In addition to these features, this innovative approach enables businesses to respond quickly to changing customer demands and preferences, ultimately leading to a more effective and dynamic marketing strategy. With the ability to adapt and evolve, companies can stay ahead in a competitive landscape while consistently meeting their customers' evolving needs.

What is Bikky?

Create a detailed database of your patrons to better understand their identities, behaviors across multiple platforms, and how these insights can enhance your restaurant operations. Attain a holistic view of guest profiles by integrating information from your POS systems, online orders, reservations, and loyalty programs. By categorizing your customers, you can conduct a thorough analysis of their marketing interactions in relation to their purchasing patterns. Monitor metrics such as retention rates, visit frequency, and customer lifetime value by location, while also tracking revenue fluctuations over time. This comprehensive approach provides immediate insights into audience sizes, helping to address vital questions and offering a clearer perspective on performance metrics across various venues. It allows you to identify effective strategies, areas needing improvement, and subsequent actions to implement. Examine both aggregate and location-specific data regarding new customer acquisition, retention, and overall value contribution. Uncover the essential elements that drive revenue, including which menu items encourage customer trials, foster loyalty, or lead to attrition. Provide your general managers with the critical KPIs that align with your brand’s goals, empowering them with the necessary tools to ensure success. Cultivating a data-driven culture enables your restaurant to swiftly adapt to evolving customer preferences and demands, paving the way for sustained growth and innovation. By regularly reviewing and adjusting strategies based on data insights, your restaurant can maintain a competitive edge in the industry.

Media

Media

Integrations Supported

Salesforce

Integrations Supported

Salesforce

API Availability

Has API

API Availability

Has API

Pricing Information

$5,000 per month
Free Trial Offered?
Free Version

Pricing Information

$200 per location per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Fulcrum

Company Location

United States

Company Website

fulcrumsaas.com

Company Facts

Organization Name

Bikky

Date Founded

2017

Company Location

United States

Company Website

www.bikky.com

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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