Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Alternatives to Consider

  • Semrush Reviews & Ratings
    5,668 Ratings
    Company Website
  • Testeum Reviews & Ratings
    8 Ratings
    Company Website
  • Control D Reviews & Ratings
    180 Ratings
    Company Website
  • Crexi Reviews & Ratings
    3,130 Ratings
    Company Website
  • Monitask Reviews & Ratings
    186 Ratings
    Company Website
  • NeoLoad Reviews & Ratings
    360 Ratings
    Company Website
  • Visual Visitor Reviews & Ratings
    243 Ratings
    Company Website
  • CharityTracker Reviews & Ratings
    1,412 Ratings
    Company Website
  • Bordio Reviews & Ratings
    282 Ratings
    Company Website
  • Qloo Reviews & Ratings
    23 Ratings
    Company Website

What is Ghostery Insights?

Before launching campaigns, it is crucial to ensure that tracking scripts are thoroughly validated and that all pages are fully optimized to maximize return on investment. A comprehensive testing and troubleshooting process should be employed to fine-tune the application of tags and scripts on the website. Gathering and analyzing data on the performance of both your site’s and competitors’ tags and trackers is essential for benchmarking. Additionally, evaluating potential privacy risks is necessary to protect user security, improve overall page performance, and ensure compliance with regulations. Employing real-time visualization techniques allows for the monitoring of each tracker's behavior as the page loads. The tracker list serves as a detailed examination of the different trackers and scripts operational on a website, enriched by privacy-related metrics and usage trends linked to specific trackers and sites. By understanding these insights, organizations can make more informed decisions regarding privacy protocols and tracking methodologies, ultimately leading to improved campaign effectiveness and user trust.

What is Addrelevance?

Addrelevance significantly boosts retargeting initiatives, achieving improvements exceeding 50% in click-through rates for display ads, effectiveness in branded content, conversion metrics, and the overall success of email or subscription campaigns. This AI-powered data solution excels at forecasting the buying profiles of individual site visitors, which facilitates a customized advertising strategy. By identifying the unique value propositions and calls to action that resonate with each visitor, it provides the most personalized advertisements or content available. Our implementation process is both efficient and user-friendly, allowing us to collect comprehensive behavioral data from each unique visitor to a website. Utilizing our sophisticated algorithm, we evaluate and anticipate the decision-making patterns of every visitor, ensuring that our clients showcase the most relevant ads or content based on these insights. As a sales director in a publishing company, your aim is to maximize digital advertising revenue, while as a skilled marketer, you strive to enhance the efficacy of your retargeting, email, ad, and personalization tactics. Furthermore, as a campaign manager, you are dedicated to sustaining lead generation levels amid budget constraints, which allows for more strategic spending and resource management. Ultimately, the integration of such advanced solutions can revolutionize the way brands connect with their audiences.

Media

Media

Integrations Supported

Microsoft 365

Integrations Supported

Microsoft 365

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Ghostery

Date Founded

2009

Company Location

Germany

Company Website

www.ghostery.com/insights

Company Facts

Organization Name

Addrelevance

Date Founded

2018

Company Location

Belgium

Company Website

www.addrelevance.ai

Categories and Features

Website Optimization Tools

Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

Landing Page

A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

Website Optimization Tools

Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

Popular Alternatives

Popular Alternatives

HTMeLd Reviews & Ratings

HTMeLd

Gammadyne Corporation
Zaraz Reviews & Ratings

Zaraz

Cloudflare
Mailchimp Reviews & Ratings

Mailchimp

Intuit Mailchimp