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What is Google Display & Video 360?
Boost your operational effectiveness with a robust campaign management system designed specifically for large enterprises, seamlessly integrating aspects such as media planning, creative development, and performance monitoring all within a single platform.
Facilitate cooperation among your creative, analytics, television, and digital teams through a unified solution that promotes insight sharing, streamlines workflows, and enhances your access to vital data.
Leverage a centralized resource to gather comprehensive audience insights, ensuring that your messaging is precisely directed toward the right demographics.
Employ advanced machine learning techniques to automate essential functions like bidding and optimization, enabling you to swiftly adjust to customer needs and shifts in the market landscape.
Achieve in-depth visibility into your spending and accurately monitor the placement of your advertisements, granting you greater control through Display & Video 360.
By utilizing Display & Video 360, you can tap into a suite of crucial end-to-end campaign management tools, such as creative workspaces and automated bidding, designed to foster rapid insights, improve collaboration, and deliver remarkable results.
Integrating these capabilities allows you to pivot your marketing strategies with greater agility, ultimately enhancing the effectiveness of your campaigns significantly.
In this fast-paced environment, staying adaptable is essential for maintaining competitive advantage and driving growth.
What is Appodeal?
Transforming the realm of app monetization, analytics, and user acquisition, this innovative platform caters specifically to mobile app developers. It offers an all-encompassing dashboard that merges user acquisition, monetization strategies, and product analytics, enabling developers to craft customized user cohorts, refine product enhancements, and optimize user acquisition events with a keen focus on predicting lifetime value. By facilitating rapid and informed decision-making, the platform promotes effective growth and marketing of applications. Streamlining user acquisition tactics and managing creative analyses across diverse applications, advertising networks, regions, and performance metrics tied to site IDs is made simple. With automated bid management, developers can swiftly turn off underperforming campaigns that yield low returns on ad spend or launch new initiatives aimed at optimizing specific events. Moreover, the platform incorporates creative management automation, allowing for the testing of thousands of creatives weekly to ensure that only the most impactful ones are chosen to drive growth. Notably, Appodeal’s top-tier monetization product seamlessly integrates with business intelligence, providing substantial support for BI data. Furthermore, conducting A/B tests helps maintain alignment between monetization efforts and product performance metrics, guaranteeing optimized results across your app's lifecycle. This comprehensive strategy not only boosts app performance but also fosters a data-centric environment conducive to ongoing growth, ultimately setting mobile app developers on a path toward long-term success. In an era where data-driven decisions are paramount, this platform stands out as an essential tool for maximizing potential.
Integrations Supported
5X
Accutics
AdFlex
Adloox
Bucksense
ChatROI
Datahive360
Decentriq
DinMo
Google Ad Exchange (AdX)
Integrations Supported
5X
Accutics
AdFlex
Adloox
Bucksense
ChatROI
Datahive360
Decentriq
DinMo
Google Ad Exchange (AdX)
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Date Founded
1998
Company Location
United States
Company Website
marketingplatform.google.com/about/display-video-360/
Company Facts
Organization Name
Appodeal
Company Location
United States
Company Website
appodeal.com
Categories and Features
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization
Categories and Features
App Monetization
Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads